aimm News

ITV extends mobile interactive services partnership with Fonix

Posted on by Andrea Putnam-Moorcroft

Fonix are delighted to announce that ITV has agreed to gradually extend its commercial partnership with Fonix to include SMS billing payments, alongside the existing relationship for carrier billing and charity services.

Fonix will continue to support all mobile carrier billing across the ITV competition portal and gradually extend to supporting all competition interactivity for its on-air formats including high-profile shows such as Dancing on Ice, I’m A Celebrity, Good Morning Britain, Lorraine, ITV Sport, Love Island and This Morning.

We’re thrilled that all of the hard work at Fonix has enabled us to deliver a growing and closer relationship with ITV into the future. Mobile interactivity and payments have always represented a great opportunity to extend the viewing experience for broadcasters from an engagement and monetisation perspective and we’re delighted to be supporting ITV with their strategy in this space.

At Fonix, we’ve always taken great pride in the quality services and support that we’re able to deliver for major brands and broadcasters like ITV, so it’s fantastic to have that recognised with this partnership!

Sam Media launches a Marketing Agency branch

Posted on by Andrea Putnam-Moorcroft

Sam Media Expands Horizon with Launch of Sam Agency

Sam Media celebrate the launch of their new agency Branch

Sam Media, a renowned leader in mobile content innovation, was proud to announce the official launch of Sam Agency, its sister company, during an exclusive event at World Telemedia in Marbella on Monday, October 9, 2023, at 4 PM. With an impressive track record in making the next generation of mobile content, Sam Media is extending its expertise to the Mobile Payment, DCB (Direct Carrier Billing), and mVAS (Mobile Value Added Services) sectors through Sam Agency.

CEO of Sam Media, Alexis Bartelds, expressed excitement about the launch, stating, “Sam Agency represents an exciting new chapter for us, as we bring our passion for innovation and our expertise in mobile content to the world of performance marketing. We look forward to helping clients in the Mobile Payment, DCB, and mVAS sectors achieve their sales goals.”

Sam Agency’s team possesses a deep understanding of both the business needs and the market nuances necessary to deliver the most effective performance marketing campaigns. Their fully-managed marketing process covers the entire spectrum, from conceptualization to projection, discovery, and scaling. Services offered by Sam Agency include:

  • Creative Production: Crafting compelling and engaging creative content to capture your target audience’s attention.
  • Effective Marketing Strategies: Designing and executing performance-driven marketing strategies tailored to your business goals.
  • Traffic Management: Optimizing traffic sources to maximize exposure and conversions.
  • Analysis and Optimization: Continuously analysing campaign performance and making data-driven optimizations for improved results.

The official launch of Sam Agency took place during an event at World Telemedia in Marbella and all industry professionals and media attending World Telemedia were invited to join their celebration.

 

For more information about Sam Agency, please visit the Sam Agency website or contact them.

Ofcom Consultation October release date

Posted on by Andrea Putnam-Moorcroft

Ofcom logo

Ofcom have provided an update about the release of their pending consultation to industry.

It had been expected at the start of September, but they have now confirmed that they are working to publish their document in early to middle of October. The consultation period is expected to be 8 weeks long. There is however, the potential that this may get pushed back due to the Parliamentary Recess taking place during this time.

This consultation represents the biggest regulatory change in 10 years, and industry are looking to this document to see what the regulatory landscape will look like going forwards, though Ofcom have confirmed they hope to keep as much of Code 15 as possible.

aimm’s Code 15 training is available for companies who wish to ensure that their business and staff are compliant under this Code. This comprehensive training provides a look at the key elements of Code 15 and the Standards a Provider is required to operate under. If this is something you would like to learn more about and how this could benefit your business get your copy of the information pack above.

aimm are running a series of Workshops through November to allow members to provide feedback and thoughts that will contribute to aimm’s consultation response.

We will continue to keep industry updated on this and the timelines for this release. If you wish to receive occasional industry and regulatory updates for your business please use our contact form to request to join our mailing list.

Learn more about the transition of the PSA into Ofcom and the Ofcom Consultation

Share your good news PR with aimm

Posted on by Andrea Putnam-Moorcroft

aimm Members have an additional platform when it comes to sharing their PR. As well as sharing on your own channels, remember you can share it on ours as well.

Simply email the aimm team with your PR and any accompanying images and we’ll share it on our News page of our website. We will also push it out on our Twitter feed and Facebook page to help you reach a wider audience.

This is a great way to promote all the positive things that are happening in the interactive media industries.

Meet our new aimm Board Members – Spring 2023

Posted on by Andrea Putnam-Moorcroft

We’re pleased to announce our successful candidates for this years aimm Board

This years Board Elections closed at the beginning of March and we are very pleased that all the Board members who had reached their term re-applied for their seats to continue the great work they have been doing for the last couple of years, and we are very happy to have them stay on.

This year we are also joined by a new Board member from Cymba and we very much looking forward to working with Steve over the next two years.

You can find out more about our Board, and their manifestos on our Board page of our website: https://aimm.co/about/who-we-are/aimm-executive-board/

Announcement of the new aimm Board of 2023, with an image showing the pictures of all our Board Members with the opportunity to learn more about them.

The Board exists to ensure that the association’s members interests are being upheld. The aimm Board is also expected to contribute towards the success of aimm, to act as a conduit to increase membership, prevent loss of membership, participate in initiatives and working groups and share their individual expertise into aimm, to help the Executive and members to gain benefit from their expertise.