aimm News

Meet some of the speakers at B2B Expo

Posted on by Andrea Putnam-Moorcroft

The B2B Marketing Expo will return to London’s ExCeL on the 27th & 28th March, 2019, to again provide the latest tools, techniques and revolutionary insights into all things marketing!
All under one roof, some of the industry’s biggest brands such as Google, Linkedin, SAP and Fujitsu will take you into the future of marketing, with hundreds of seminars providing you with unmissable insights into key topics such as content strategy, best b2b practices, global branding, martech, ABM, mobile and more.

These unparallelled keynote speakers include:

Danny Denhard – Marketing Director of Justgiving, the world’s most trusted giving platform.

Jack Dyson – Global Head of Content Strategy at SAP.

Find out more about the 2019 key note speakers and get your tickets

Your free ticket for B2B Marketing Expo will also give you unprecedented access to the Marketing Technology Expo, Sales Innovation Expo and Call & Contact Centre Expo; with a combined lineup of 1,000 cutting-edge exhibitors, 500 educational speakers and 200 interactive masterclasses, this is going to be a show like no other.

Make an afternoon of it this month!

Posted on by Andrea Putnam-Moorcroft

On the 29th January why not join aimm for two interesting events and save on the travel!

At 15:00 we will be running our first General Meeting of the year, where the Board will be providing a deeper look into the strategy and direction that they have been working hard on. This is based on members views and feedback that we have been collating over the last few months, ensuring that we focus aimm in the directions that will have maximum benefit for all our members.

Then following this at 18:00 it will be our first networking evening of the year just around the corner in a lovely location with private bar. Come and join us and other members across the interactive media industries to have a catch up over a drink or two and make some new contacts, and get your 2019 business plans off to a head start with new collaboration opportunities.

You can get your tickets to our New Year Networking from our ticket page

Annual licence fees for mobile operators

Posted on by Andrea Putnam-Moorcroft

Ofcom has today set the annual licence fees that mobile operators will pay for 900 and 1800 MHZ spectrum, from 31 January 2019.

The operators use these spectrum bands to provide mobile voice and data services, using a mix of 2G, 3G and 4G technologies.

In June, Ofcom published a consultation on the proposed licence fees that should apply for these spectrum bands. Following consideration of the responses, they have concluded that the appropriate ALFs for these bands (expressed in April 2018 prices) are:

  • 1.093m per MHz of 900 MHz spectrum; and
  • £0.805m per MHz of 1800 MHz spectrum

Ofcom are also consulting on the level of annual licence fees that should apply for the 40 MHz of spectrum in the 3.4 GHz band, and 80 MHz in the 3.6 GHz band, that are licensed to UK Broadband, which is owned by Hutchison 3G UK Limited.

Ofcom have proposed that the fees for both 3.4 GHz and 3.6 GHz spectrum would be £0.358m per MHz.  The consultation runs until 11 February 2019.

Fonix’s innovation processes £12.9m for BBC Children in Need’s 2018 Appeal via text donations

Posted on by Andrea Putnam-Moorcroft

12th December 2018, London – Fonix, the mobile payments and messaging specialist, has announced today that it processed £12.9 million in mobile donations for BBC Children in Need.

BBC Children in Need is the BBC’s UK charity, raising money for disadvantaged children and young people around the country. Fonix has worked with the charity since 2014, providing a mobile payment mechanic which allows the public to donate via SMS, seamlessly charging the costs to their mobile phone bills.

This year, Fonix and BBC Children in Need collaborated to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was introduced for the Children in Need Rocks concert with great success, and implemented on the live annual Appeal Show which aired on 16th November.

BBC Children in Need also ran multiple text-to-donate competitions for the first time, including the chance to see Bruce Springsteen on Broadway which featured on the Chris Evans Breakfast Show. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.

Clare Charles, Director of Media and Charity for Fonix, commented “We’re proud to have worked with BBC Children in Need this year. Since 2014 we’ve worked with the charity to refine and improve the mobile donation process.

“It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause.”

Karen Bass, Chief Operating Officer at BBC Children in Need said “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”