The UK mobile operators in conjunction with aimm have created a new shortcode range specifically for society lotteries, taking advantage of the VAT exempt status, to provide society lottery managers and charities who run their own lotteries and raffles with an excellent marketing tool that appeals to the 98% enabled UK population.
On Friday 22nd September we ran our first Society Lottery Conference in London at the premises of Cancer Research UK.
Offered to charities and society lotteries this event looked at the new 72xxx short-code range and how it could be implement within their business’. With a range of industry specialist speakers, the day focused on increasing understanding and knowledge of the benefits of using short codes, and the opportunities that could be created from this new range, all supported by case studies and regulatory guidance.
The greatest call to action for any marketing campaign is getting mobile consumers to text a message to a short 5 digit number known as a short code. Charities using short code donations have found this call to action to generate over £140million per annum without cannibalising their other donation channels.
With a full house, and great feedback, this this event was well received, and is such an important and popular topic that it is likely that we may run this again in the future.
We would like to thank all our speakers: Oxfam, Global Radio, EE, Dynamic Mobile Billing, EE, Cymba and PSA. To learn more about our speakers see their bio’s here: aimm Society Lottery Speaker bios 22September2017
We would like to thank our sponsor Dynamic Mobile Billing who’s support helped make this conference possible.
We were pleased to announce the winners of the Global Carrier Billing Summit Awards 2017 at The Amba Hotel, Marble Arch in London 26th September 2017.
The Awards Ceremony was the first ever for the Global Carrier Billing Summit, and was judged by:
- Rory Maguire, Managing Director, Association for Interactive Media & Entertainment
- Ruomeng Wang, Lead Analyst, Mobile Money & Financial Services, HIS Market
- John Abraham, Senior Analyst, Analysys Mason
The winners of the following categories are:
- BEST DCB CARRIER: “Pay with Orange” service, Direct Carrier Billing for MEA region
“Orange has been developing and expanding their DCB service in different regions. “Pay with Orange” provides customers in Africa a new alternative way of making payments…Thanks to its large presence in emerging markets, Orange has a head start on improving DCB engagement and monetisation.”
- BEST DCB AGGREGATOR: Infobip/Centili
“Centili leads through managing the payment interfaces for Merchants to ensure the roller coaster revenue effect is levelled and enabling Carriers to open billing solutions ahead of their own implementation of Carrier Billings platforms…They have been contributing to DCB service and continually developing new services.”
- MOST INNOVATIVE DCB TECHNOLOGY: The Bango Platform
“Being able to buy physical goods is the final frontier for DCB and key to unlocking its full potential. Bango’s Amazon Japan use case is a great example of this…. The availability of carrier billing in the Amazon Japan store takes DCB to a new level.”
Congratulations to the Winners!
If you would like to know more about the Global Carrier Billing Awards visit our website.
On the 21st September Fonix announced that it will be providing the mobile payment mechanic for Stand Up To Cancer 2017. Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4, which funds game-changing research to ultimately save more lives.
Fonix will be working with Cancer Research UK to provide a text-to-donate platform, enabling donors to send a text message to donate either £5, £10 or £20, which will be charged to their mobile phone bills.
Fonix will be launching the mechanic with Stand Up To Cancer’s Great Canoe Challenge on Monday 25th September. The challenge will see a handful of inspiring supporters, who have all been affected by cancer, row five marathons in five days. The team will set off from Chester on Monday 25 September, and will finish the challenge at the Alberts Docks in Liverpool on Friday 29 September. The team will be accompanied by some famous faces each day to help them reach the finish line.
Stand Up To Cancer has also partnered with Fonix’s client Bauer Media to broadcast radio shows across their portfolio of stations in the UK, and both the on-screen and radio programmes will be supported by Fonix’s text-to-donate mechanic.
Clare Charles, Client Director for Media and Charity at Fonix, said “We love working with forward-thinking charities that value the importance of mobile within the sector. Cancer Research UK clearly recognises the growing consumer trust in mobile payments and the simplicity of text-to-donate. We’re looking forward to seeing the results and the difference that it makes to the Stand Up To Cancer campaign.”
Ana Maria Flores, Senior Programme Manager for Stand Up To Cancer at Cancer Research UK, said: “We know that our supporters are increasingly keen to give via their mobile phones. In 2016, 80% of donations to Stand Up To Cancer were text donations. It is important to us that we use the most reliable, robust and user-friendly mechanic possible to cater to this growing demand. Fonix’s experience within the charity sector and continual success with text-to-donate made the partnership an obvious choice.”
About Stand Up To Cancer (UK)
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4
The campaign returns this autumn with a variety of fundraising activities and a series of special programming on Channel 4
Launched in the UK in 2012, Stand Up To Cancer funds game-changing research that accelerates new cancer treatments and tests to UK patients, and across the world, to ultimately save more lives
More than £38 million has been raised in the UK to date and over 40 trials and projects have been funded, that will involve more than 10,000 cancer patients
Research projects include the development of the ‘chemo-package’ to deliver treatment at the best time for the patient; testing arsenic as a weapon to make cancer self-cannibalise; using viruses to seek and destroy cancer cells while boosting the immune system, and much, much more!
Stars such as Naomi Campbell, Noel Gallagher, Nicole Scherzinger, Pharrell Williams, Tom Hardy, Gillian Anderson, Britney Spears, Idris Elba, Andy Murray, Bradley Cooper, Taylor Swift, Martin Freeman, Jamie Oliver, Kathy Burke, Miranda Hart, Paul O’Grady, Richard Ayoade, Chiwetel Ejiofor, Jack O’Connell, Lily James, Rosamund Pike, Sophie Turner, Stephen Graham, Toby Jones and Will Poulter are just some of the talent who have supported Stand Up To Cancer
To find out more about fundraising activities visit Standuptocancer.org.uk or channel4.co.uk/SU2C or follow them on Facebook, Twitter or Instagram
AIME has had a re-brand and we are pleased to welcome you to aimm.
With the same principles of protecting our members businesses we are focused on creating a trade association the provides support and longevity in an ever changing industry environment.
After extensive research and consultation with members and the Board, we have honed and refined our business to provide better value, and a future proof vision to continue to help and work with our members across their businesses.
Please take some time to look through our new look website, and if you have any questions we would love to hear from you!
With less than a month before we head back out onto the green on the 6th July, there is still time to come and join us for a day of relaxed networking in the open air; and with the sun shining today it is nice reminder of what a great day out our AIME Golf Day is.
This is good way to meet new business contacts, play some golf, have a drink and a bite to eat on a summers day. You do not need to be a member of AIME to join our Golf Day, and you do not need to be a professional golfer to take part! You can put your own team together, with your staff and clients or come as a single player to take advantage of the networking opportunities and we will create a team for you.
The day kicks off at the beautiful Pyrford Golf Course near Wisley Gardens in Woking at 8.00am with breakfast rolls and coffee, before you head off to practise on the driving range. The teams are then split for a two tee start and the day begins! With an interesting course of challenges including our in house Nearest the Pin and Longest Drive competitions, it is great way to build relationships and have some friendly banter on the green. Then head back to the Clubhouse where you can relax at the bar and go over the day’s events with your team mates, before settling down for the late afternoon BBQ and the days awards!
Your ticket includes:
- Breakfast rolls and coffee
- Survival goody bag per person
- Driving Range practise
- Round on an 18 hole golf course
- Opportunity to take part in the day’s competitions and be in with a chance to win one of the day’s awards
- Afternoon BBQ
Players already booked to attend include:
- Dynamic Mobile Billing
- Monitoring Compliance Partners
- Mobile Squared
If you want to come but think you may need accommodation either the night before or the night of the golf please get in contact as we can help arrange this for you. This means you will not have to worry about getting to the course on time if you are coming from further away, and can arrive at the golf course refreshed and ready for the day ahead.
For more information about the day visit our events page: http://aimm.co/aime-golf-day-2017/
If you want to get more involved in the day we have a range of Sponsorship opportunities to suit every budget, and help the day go with a swing, while promoting your company out on the course. Please contact AIME for more details.
We hope to see you on the green!