aimm News

10 reasons not to miss the B2B Marketing Expo this month

Posted on by Andrea Putnam-Moorcroft
Media Partnership promotion


 

Here are 10 reasons why you can’t afford to miss B2B Marketing Expo on 16th & 17th November, ExCeL London.

1)  Alastair Campbell – Keynote Day 1 – 12.45pm
An unmissable opportunity to see LIVE Tony Blair’s former right hand man and the ‘King of Spin’ as he gives his take on what it takes to be a successful leader!

 2)  Hannah Fry – Keynote Day 2 – 10am
Award winning TV presenter and professor examines if we’re collecting too much data, the incredible insights it can provide, but also the biases within it!

3)  Mark Wright – Keynote Day 1 – 3pm
The Apprentice winner and award-winning entrepreneur with the UK’s fastest growing digital agency tells you how you can leverage the best out of  digital marketing no matter what size your business.

4)  Panel Debates – DMA, BCMA, and BPMA
Industry leading association thrash out the most pertinent topics shaping their specialist areas so you know what the future holds. Join the DMA, BCMA, and BPMA in their gripping debates.

5)  280+ leading suppliers on your doorstep
The industry leading suppliers in sales and marketing will be on hand with demos, advice and insight for you on the latest market trends, products and solutions.

6)  Unmissable Seminar Programme
Make sure you’re ahead of the game with all the latest strategies, tools, technology and techniques of marketing as industry leaders talk about future techniques and more.

7)  CPD Accreditation
We understand your time is precious, so we have made the content sessions CPD accredited enabling you to develop professionally, improve your marketing and gain continued competence points.

8)  Masterclasses
Fully interactive and enable you to apply the latest solutions from the world of marketing to real-world business scenarios. Don’t just settle for the theory, discover the outcome!

9)  Networking
It’s about who you know sometimes! Engage with, and learn from, like-minded professionals to develop their professional knowledge, industry insight, and cultivate invaluable new business contacts.

10) VIP Lounge – By Invite Only
Look out for your badge that we’ll send you to see if you’ve been
upgraded to a VIP and enjoy the benefits of networking in a relaxed
and hospitable environment with like minded professionals.

11) Happy Hour – A bonus reason to attend!
Enjoy a refreshing free beer and snack at selected exhibitor stands as you network with delegates and suppliers on 16th November 3pm-5pm.

 

Register FREE for B2B Marketing Expo 16th & 17th November, ExCeL London!

 

Noor Play make paying in the Middle East easy with SLA Digital’s Carrier Billing Solutions

Posted on by Andrea Putnam-Moorcroft

Video-on-demand streaming service Noor Play has connected with SLA Digital to offer Zain Kuwait customers easy access to multi-platform content through simple carrier billing payments.

Noor Play is a subscription service that offers a wide variety of TV shows, movies and more with ad-free content carefully picked and edited to suit all members of the family. With SLA Digital’s help Noor Play are expanding their reach in the Middle East by offering accessible-to-all payments via customers’ mobile phone bills or prepaid credit.

Ahmad Al-Qarawi, CEO at Noor Play commented: “Carrier billing is ideal for customers in the Middle East as it is a very accessible way to pay in this market. We want our subscribers to have a seamless viewing experience so it is important to make payments as convenient as possible – by partnering with SLA Digital we have been able to achieve just that.”

Kevin Drayne, CEO at SLA Digital said: “Noor Play is a fantastic entertainment service and we can see it being hugely popular with customers of Zain Kuwait, not to mention our other mobile operator clients. Expanding our partnerships with digital merchants and bringing new services on board is a key focus for us and we are delighted to connect with Noor Play to offer them opportunities to acquire more customers through carrier billing.”

Mobile operators interested in discussing opportunities to connect with Noor Play through carrier billing should contact the team at SLA Digital directly.

ClearCourse acquires mobile marketing services provider Cymba

Posted on by Andrea Putnam-Moorcroft

ClearCourse Partnership a group of innovative technology companies providing useful, integrated software solutions, announces a deal to acquire Cymba, a provider of mobile marketing solutions to businesses and charities. The acquisition strengthens ClearCourse’s not-for-profit and online payments offering and sees the Company joining the Group’s Business Services division.

Founded in 2004, Cymba provides solutions to help leading charities as well as big-name brands connect with their audiences through mobile marketing. The Company offers its clients a wide range of services such as mobile messaging, competitions and mobile donations for the charity sector. As part of the Group, Cymba will benefit from integration with ClearCourse’s proprietary payments platform, ClearAccept, and synergies with other brands within the Group’s charities offering.

Based in London, Cymba’s focussed team of experts services charities and global brands that are recognisable all over the world. The team offers leading systems and bespoke advice, using their extensive industry knowledge to help clients including UNICEF, the RSPCA, Guide Dogs for the Blind Association, the Royal British Legion as well as Coca-Cola drive their mobile marketing campaigns.

Gerry Gualtieri, CEO of ClearCourse, commented: “We are excited to announce our acquisition of Cymba whose team brings a great deal of industry expertise as well as impressive clients to the ClearCourse Group. The deal represents ClearCourse’s 10th acquisition in the charity and not-for-profit market and provides further opportunity for collaboration and knowledge sharing across our growing [Business Services] division.

Nevil Coleman, Managing Director of Cymba, said: “Joining the ClearCourse Group is a great opportunity for Cymba, and we’re looking forward to working with Gerry and the rest of the team. The expertise and systems that we’ll benefit from, such as ClearCourse’s payments platform ClearAccept, will help power the next phase of Cymba’s growth and development. We’re very pleased to help expand ClearCourse’s footprint in the charities space, and we can’t wait to start collaborating with businesses across the Group.”

 

Direct Carrier Billing Index reveals the most favourable countries for DCB growth in the MEA region

Posted on by Andrea Putnam-Moorcroft

The first DCB Index developed by Evina and Telecoming is released today

  • Bahrain, Egypt, and Qatar are the most attractive markets for DCB, leading the index
  • The innovative tool measures the maturity of this mobile payment method in 18 countries
  • The development of the DCB Index is one of the commitments established in the alliance signed earlier this year by both companies

Analysts from Evina, experts in DCB protection, and Telecoming, experts in DCB implementation, have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.

Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool[1] uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.

As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.

Download the full DCB Index here: https://www.evina.com/resources/dcb-index-evina-telecoming/

According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.

Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.

According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.

South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.

According to Roberto Monge, COO of Telecoming, “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market “, says Monge.

David Lotfi, Founder & CEO of Evina, states, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”

 

[1] The figures provided are algorithmic-based estimations calculated from Evina sensors and Telecoming intelligence data. The DCB Index is intended for information purposes only.

 

THE LEADING MARKETING EVENT FOR PROACTIVE PROFESSIONALS 

Posted on by Andrea Putnam-Moorcroft

 

AIMM are pleased to announce our partnership with B2B Marketing Expo. On the 16-17th November 2021, London’s ExCeL will play host to the leading marketing event, connecting the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.

This year, the exhibition promises to be the most forward-thinking to date – housing 200 industry leading suppliers and 200 educational seminars from some of the world’s top experts and innovative thinkers.

The B2B Marketing Expo recently revealed its fantastic speaker line up featuring some of the biggest names in the industry:

Alastair Campbell, Journalist, Broadcaster, Author & Strategist

Leaders narrate a strategy, not simply execute it

16-Nov – 12:45 – B2B Marketing Keynote Theatre 1
From front line Politics as Tony Blair’s right-hand man creating the New Labour, Alastair has made a name for himself as an influential voice and commentator. With humour and insight Alastair takes an insider’s look at politics at home and abroad, as well as what it takes to be a successful leader!

Hannah Fry, Broadcaster & Mathematician

Gather now, exploit later

17-Nov – 10:00 – B2B Marketing Keynote Theatre 2

A regular presenter of science and maths programmes on BBC TV, Hannah examines the incredible insights data can provide, but also where its limitations are, including how AI is revealing incredible new insights. Hannah highlights the biases within data and how the tools used to collect and interpret it can often betray very human prejudices.

Mark Wright, Climb Online

How To Elevate & Scale your Business Growth Through Digital Marketing

16-Nov – 15:05 – B2B Marketing Keynote Theatre 2

The most successful winner from BBC’s The Apprentice, Mark Wright, went on to be an award-winning entrepreneur with the UK’s fastest growing digital agency. Learn how to scale your business through digital marketing, master lead generation and understand the leading trends to enable you to stay ahead of competition in 2021 and beyond.

Leading the industry as the most accomplished event for forward-thinking, ambitious and successful businesses looking to stay on top of trends and gain a competitive edge.

Thousands of professionals will come together at the ExCeL to research the market, learn about new innovations and discover the latest strategies and trends to progress and develop their marketing in our unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.

We have been working closely with all event industry stakeholders developing an industry wide ‘All Secure Standard’ alongside the UK government that will allow organised industry gatherings to take place again. Through the four key cornerstones, we will ensure our visitors, exhibitors, and colleagues, are protected whilst making events high-quality and productive experiences.

Here is what some of our regulars think of the show…

“If there’s one time in your calendar that you’re going to set aside to learn about Marketing, this event is it!”.

Raja Saggi, Head of Marketing, Google

“This is the place you want to come to be able to find out about all these new technologies that you can take advantage of, to give your business the edge”.

Scott Brinker, Editor, chiefmartec.com

For full details and to register for free please visit www.b2bmarketingexpo.co.uk.