UK

Fonix and Global lead the way with RCS for Valentine’s Day campaign

Posted on by Andrea Putnam-Moorcroft

Fonix has partnered with Global, the Media & Entertainment Group and Google in promoting Zing Flowers, a Global owned company, using Rich Communication Services (RCS).

The RCS marketing campaign launched just before Valentine’s Day across Global’s Capital FM and Radio X opted-in database of listeners to promote the purchase of flowers for loved ones.

RCS allows businesses to implement branded, two-way rich communications. The technology delivers interactive elements such as carousels, suggested response buttons, video and high-resolution images on mobile phones.

RCS is now fully enabled in the UK and with momentum continuously building and customer demand increasing, RCS is well on its way to becoming the primary next-gen messaging tool for today’s B2C messaging.

Joel Stern, Commercial Enterprise Director at Global said: “We always strive to lead the way and with a proud record of mobile innovation, we’re very excited about the opportunity RCS represents. As compatible handsets grow, so will the number of consumers we can reach and this could completely transform the way we communicate with our listeners.”

Stephen George, Commercial Director at Fonix added: “We’re thrilled to be working with Global – it’s been great to showcase the exciting work that we’ve been doing behind the scenes to drive RCS forwards.

“If everyone comes together and gets moving: mobile operators and RCS Messaging hubs (e.g., Google, Samsung, etc.), the industry, brands, and enterprises have a real promising opportunity ahead.”

 

 

 

 

Heart Launches ‘HEART’S MAKE ME A MILLIONAIRE’ – the Biggest Game on UK Radio

Posted on by Andrea Putnam-Moorcroft

 

Heart, the UK’s most loved commercial radio brand, is giving away the biggest single prize on UK radio – one million pounds!

Launching today, Heart’s brand-new game, Heart’s Make Me A Millionaire, will see one lucky listener walk away with an unbelievable sum of money at the start of May. However, before contestants are entered into the enormous cash giveaway, they will be faced with a huge decision to be in with a chance of winning the life-changing cash.

Every weekday morning on Heart Breakfast with Jamie Theakston & Amanda Holden, listeners will have the chance to win a daily cash prize by identifying when a specific artist is played on air. They will then have to choose whether to keep the money or go into the draw to win an incredible one million pounds.

After 11 weeks of Heart’s Make Me a Millionaire on Thursday May 7th, Jamie and Amanda on Heart Breakfast, the biggest show on commercial radio with 9.5 million listeners, will announce the winner of the massive cash prize.

Heart Breakfast’s Amanda Holden said: “This is so exciting – we’re so thrilled to kick off the biggest game on the radio! Thanks to Heart, one amazing listener will walk away with an incredible one million pounds… bring on the final!”

Jamie Theakston said: “This is the largest amount of money we’ve ever given away to one listener on Heart. This is life-changing cash, making an instant millionaire – we can’t wait to make and meet the lucky winner!

Tune into Heart on 96 – 107 FM, on DAB digital radio right across the UK, on mobile via the Heart app or Global Player, online at heart.co.uk, on your smart speaker by saying “play Heart”.

For more details about how to play Heart’s Make Me a Millionaire visit www.heart.co.uk/win/make-me-a-millionaire/

@thisisheart

#HeartMillionaire

Next-generation energy switching management, with Bounce – from Global and Ideavate

Posted on by Andrea Putnam-Moorcroft

Global, the Media & Entertainment Group have launched an innovative energy switching and management service, under the new brand Bounce, with the service built and operated by technology business Ideavate.

Bounce is a white label version of Ideavate’s Energy Switching Solution, and provides first to market capabilities in a number of ways, all designed to make the consumer’s life easier:

  • Consumers are able to securely provide access to their current energy account, so that they don’t need to figure out their current tariff and consumption.
  • Consumers are provided with a free energy report, which visually shows the impact of switching on their monthly costs.
  • As well as helping consumers save money right away, they have an unprecedented set of options for managing ongoing switches, so they can overcome the hassle of switching and never overpay in future.
  • Consumers can choose from:
    • Self-service: automatic reminders at the right time to come back to the app and switch
    • Auto-switch: be automatically switched once the criteria are met (amount of savings available, customer service rating, renewable energy source, etc.)
    • One-click switching: receives texts or emails in future with deals which meet their criteria, and upon confirming they wish to go ahead, the switch is automatically undertaken.

Check out how to switch with Bounce here.

 

SLA Digital named 8th best-performing scale-up technology company in the UK

Posted on by Andrea Putnam-Moorcroft


SLA Digital has been unveiled as one of the best-performing scale-up technology companies in the UK, ranked 8th out of 25 peers at the annual Megabuyte Emerging Stars awards, held in London last week.

The Megabuyte Emerging Stars awards are part of the Megabuyte100 award series which collectively celebrates the 100 best performing technology companies in the UK. The awards recognise the 25 best-performing, scale-up technology companies within the Megabuyte100 winning company universe.

Companies’ performance is determined by their Megabuyte Scorecard rating – a proprietary, and wholly independent, benchmarking methodology that assesses companies’ performance against five key financial KPIs. The rigour of the Megabuyte Scorecard methodology, combined with a specific focus on technology companies, have made Megabuyte’s award series the most influential and authoritative awards in the UK technology sector.

Kevin Drayne, CEO at SLA Digital commented, “This is a fantastic achievement for SLA Digital and we are delighted to be named as one of the best performing UK tech scale-ups. This accolade recognises our continued success and growth within the industry on a global scale and is testament to the hard work of our innovative and dedicated team.”

SLA Digital provides carrier billing to global mobile operators, app stores including Google Play and Samsung and digital content providers including Gameloft, Playwing, Spuul, MBC and Vuclip.