direct carrier billing

Sam Media launches a Marketing Agency branch

Posted on by Andrea Putnam-Moorcroft

Sam Media Expands Horizon with Launch of Sam Agency

Sam Media celebrate the launch of their new agency Branch

Sam Media, a renowned leader in mobile content innovation, was proud to announce the official launch of Sam Agency, its sister company, during an exclusive event at World Telemedia in Marbella on Monday, October 9, 2023, at 4 PM. With an impressive track record in making the next generation of mobile content, Sam Media is extending its expertise to the Mobile Payment, DCB (Direct Carrier Billing), and mVAS (Mobile Value Added Services) sectors through Sam Agency.

CEO of Sam Media, Alexis Bartelds, expressed excitement about the launch, stating, “Sam Agency represents an exciting new chapter for us, as we bring our passion for innovation and our expertise in mobile content to the world of performance marketing. We look forward to helping clients in the Mobile Payment, DCB, and mVAS sectors achieve their sales goals.”

Sam Agency’s team possesses a deep understanding of both the business needs and the market nuances necessary to deliver the most effective performance marketing campaigns. Their fully-managed marketing process covers the entire spectrum, from conceptualization to projection, discovery, and scaling. Services offered by Sam Agency include:

  • Creative Production: Crafting compelling and engaging creative content to capture your target audience’s attention.
  • Effective Marketing Strategies: Designing and executing performance-driven marketing strategies tailored to your business goals.
  • Traffic Management: Optimizing traffic sources to maximize exposure and conversions.
  • Analysis and Optimization: Continuously analysing campaign performance and making data-driven optimizations for improved results.

The official launch of Sam Agency took place during an event at World Telemedia in Marbella and all industry professionals and media attending World Telemedia were invited to join their celebration.

 

For more information about Sam Agency, please visit the Sam Agency website or contact them.

aimm speaking at MEF Connects – Digital Transformation

Posted on by Andrea Putnam-Moorcroft

Next week is MEF Connects – Digital Transformation a two day online event July 18th and 19th. As a Trade Association in the same space we are pleased to be able to support this event. We have been invited to speak on 19th July, Day 2 on Regulatory Frameworks at 12pm UK time.

“The increasing growth of mobile payments has provoked a response from regulators. The intersection of financial, telecommunication and technological regulation make this a complex and challenging question. Leaders in the field are ready to share insight and knowledge.”

As our members will know we have spent a lot of time over the last few years working with the Regulators to ensure that the regulatory space our members work in is protected, fair and encourages innovation and growth, especially with the launch of Code 15 this spring.
We will be joined by Mobile Ecosystem Forum, Three UK, MCP Insight Ltd and Empello

This event is free to attend and you can register for your ticket online. Join the event to get the latest information and news on all things, IoT, Identity and Authentication, Security, Direct Carrier Billing [DCB], OTT Sports, NFTs, Crypto and so much more.

Asiacell Iraq choose MCP Insight to protect their 16 million customers from fraudulent DCB traffic

Posted on by Andrea Putnam-Moorcroft

 

Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.

MCP will be working closely with IQ Services, the Carrier’s internal Master Aggregator, who manage all merchants offering services on Asiacell’s network.

MCP’s combined Scanner and Shield solutions enables Asiacell to detect fraudulent and non-compliant traffic on all advertising campaigns from the initial banner right through to billing. It is this cross analysis of data gathered that provides the 360 degree picture of what is happening at every click throughout the user’s journey. This is all collated in and controlled by MCP’s on-boarding portal, Net–which stores all tests, manages the resolution process and provides all the compliance/fraud performance reviews.

Declan Pettit, Director of MCP:

“We are delighted to have been selected by Asiacell to help in the fight against fraud. It shows they have serious intent to protect their customers against this current threat that affects the whole Carrier Billing Industry worldwide. It is only when all Carrier’s actively take this lead in the fight against fraud that bad actors will finally get the message that their efforts are futile.”

Chra Hussain, CCO of Asiacell added:

“At Asiacell, we understand that customer confidence in our systems and processes is absolutely essential to maintain our reputation of excellence. MCP have been selected as they have shown, throughout a lengthy trial, that their solutions are up to the essential job of protecting the whole Value-Added Services and Direct Carrier Billing value chain”

 

 

 

About MCP:

MCP was founded in 2014 and provides anti-fraud services across 35 countries currently. With 55 staff and offices in UK (Head Office), Dubai (Tech), South Africa (Regional)& Pakistan (Operations), MCP cater for the needs of a large selection of Carriers. 100% of MCP’s technology is built internally.

 

About Asiacell:

Asiacell “Brings Us Together” is the leading mobile telecommunications and digital services provider in Iraq, exceeding a subscriber base of 16 million satisfied customers as of January 1st, 2021. Asiacell is recognised as the first mobile carrier to operate in Iraq and the first to achieve full nationwide coverage, offering quality 4G services across all Iraqi governorates. Asiacell’s network covers 99%+ of the Iraqi population, making its national network the most extensive among the other two mobile operators in Iraq. Since January 2015, Asiacell is proud to be the best internet service provider offering the highest quality network in Iraq.

 

European digital content industry will triple by 2026

Posted on by Andrea Putnam-Moorcroft

The European digital content industry reached last year almost €45.3B in terms of revenues and will reach €114,6B in five years (x3). These data result from an analysis carried out by Telecoming, a company specializing in monetization technology (Adtech and Direct Carrier Billing) since 2008. The firm has studied the evolution of digital content consumption in Europe.

Last year, 498M Europeans accessed digital content and spent on average €15 per month. 52% of total revenue came from video, games (34%) and music (14%). The study concludes that the consumption trend will go up. In 2026 a total of 606M users will consume digital content and increase their monthly spending to €30.5 per month. The video games sector, perhaps driven by the metaverse, will be the sector that will experience the highest growth. In five years, it will account for 47% of the total income of the digital content industry, above video (42%) and music services (12%).

Roberto Monge, Chief Operations Officer at Telecoming, stated, “the European digital content industry is very dynamic, and the average spending will continue growing. The subscription model will predominate because it meets users’ expectations. The UK and Germany are the leading digital entertainment markets, with great growth potential.”

 

The UK, the leading video consumer

In 2021, the UK was the country that consumed the most digital video services (44% of the population). In 2026 it will also be the top country, with 59% (41,3M users) of the active population appreciating this type of content. The UK has the most profitable digital video services market: €4,2B in 2021 and €5,7B in 2026 (62% will come through subscriptions). At some distance, Germany will follow with a volume of €5B in the coming five years. It is estimated that the entire European market will reach €30.6B in that period.

Video games will register the highest growth

According to Telecoming’s research, 62% of Europeans will enjoy mobile games in 2026 (+9 points vs 2021). Germany led the ranking with 49.8M users last year, followed by the UK (44.8M). Both countries will add followers in the coming years (+14 M in Germany and +11.4 in the UK). European mobile gamers played almost 2B games in 2021.

The evolution of the mobile gaming market will be an unprecedented growth.  €15,6B generated in 2021 will become €68,6B in 2026. This growth will go hand in hand with the consolidation of the metaverse, the next big thing where the leading technology industry players are already investing.

9 out of 10 Europeans pay for digital music services. However, the UK is the largest market (€16B in 2026). 18% of Britons accessed a digital music service in 2021. This percentage will increase to 22% in 2026. 97% of these will also subscribe to a digital music service and pay €10.8 per subscription (average). This is also a general trend in Europe. In 2026, 98% of users will subscribe to at least one music service.

 

Telecoming is an international company specialized in digital services monetization technologies. It deploys solutions aimed at improving mobile payment processes and advertising technology. A scalable, flexible, and secure platform seamlessly integrates revenue generation tools for companies operating in the digital environment. Leader on the economics of digital content since 2008, Telecoming currently operates in 21 countries.