Bauer Media and Fonix announce exclusive two-year mobile interactivity partnership

Posted on 23/04/2025 by Andrea Putnam-Moorcroft

Fonix, a leading provider of mobile payments and messaging solutions, is excited to announce an exclusive two-year partnership extension with leading commercial audio broadcaster and publisher, Bauer Media.

This renewed agreement builds on an already successful eight-year collaboration, further solidifying Fonix’s position as the trusted partner for mobile engagement and monetisation in the broadcast sector.

As part of the extended partnership, Fonix’s powerful Campaign Manager Platform will continue to drive mobile interactive services across Bauer’s extensive radio and digital portfolio. From
competitions to audience engagement tools, Fonix will help deliver seamless, innovative mobile experiences for millions of listeners across iconic brands such as KISS, Magic Radio, Absolute Radio, Greatest Hits Radio, Take a Break and TV Choice.

With this renewed commitment, Fonix and Bauer Media Group will continue to push the boundaries of mobile engagement and payments, unlocking new opportunities to captivate
audiences across the UK and beyond.

Jo Baldwin, Managing Director of Enterprise at Bauer Media Audio UK said “At Bauer, we are always looking for new ways to deepen audience engagement, and mobile interactivity plays a vital role in that strategy. Fonix’s reliable and scalable platform has been central to delivering seamless, high-impact listener experiences across our brands. From powering our competitions to enabling new interactive formats, their technology allows us to innovate with confidence. This renewed partnership ensures we can continue evolving how audiences connect with us, creating even more engaging and dynamic content in the years ahead.”

Rob Weisz, CEO, Fonix, added: “Our partnership with Bauer Media Group over the past eight years highlights the growing importance of mobile-driven interactivity in the broadcast industry. This exclusive two-year extension is a testament to the success we’ve achieved together, and we’re excited to continue delivering cutting-edge solutions that drive audience engagement and revenue growth for Bauer.”

About Fonix
Founded in 2006, Fonix is a leading provider of mobile payments and messaging solutions, enabling businesses to connect, engage, and transact seamlessly through mobile technology.
Fonix helps organisations across media, charity, entertainment, and enterprise sectors drive revenue and enhance audience engagement. www.fonix.com

About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online publishing, audio broadcasting and entertainment, Out
of Home advertising, and investments in other media related sectors. www.bauermedia.com

Member Spotlight: Introducing mGage

Posted on 13/07/2020 by Andrea Putnam-Moorcroft

We caught up with Nick Millward, VP Europe for a chat about where he sees mGage going in the rapidly evolving online environment we now find ourselves in. Learn more about their plans for launching new services to allow payments through RCS messaging in our interview.

mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers.

mGage’s VP Europe receives AIMM Board position

Posted on 18/03/202018/03/2020 by Andrea Putnam-Moorcroft

Nick Millward, Vice President Europe at global mobile engagement provider mGage,has been appointed Board member for the Association for Interactive Media and Micropayments (AIMM).

Nick Millward will serve as a board member alongside others from ITV, BBC and Global Radio beginning 1^st April 2020.

“I am delighted to be appointed as a Board member for the AIMM,” said Nick Millward, VP Europe at mGage. “I believe it is hugely beneficial for mGage to be part of the conversation, to be involved in regular discussions around the media and payments market and to have the opportunity to put forward new ideas to continue to grow this industry.”

Drawing on his extensive expertise across the industry, which spans over 23 years, Millward will bring a dynamic and insightful outlook into the current state of the sector and the new technologies that are upcoming, to open doors for like-minded businesses and the huge potential for growth worldwide.

“With the emergence of new technologies such as Rich Communications Services (RCS), Apple Business Chat (ABC) and WhatsApp, alongside upcoming billing solutions, there is a growing opportunity in the market to build something together for the greater good of all businesses,” added Millward. “I am looking forward to working with the other AIMM board members to drive forward opportunities, agree standards to help regulate the market and really open up the industry for growth and success.”

The Association for Interactive Media and Micropayments promotes success in the Interactive Media and Micropayments industry by driving commercial growth and protecting the regulatory environment under which members operate.

Incorporating four main channels of activity, AIMM seeks to bring together members under working groups and forums, educate members through knowledge seminars and training courses and interface with regulators to ensure the robustness of members’ operational environments. The AIMM Board exists to ensure that the association’s members interests are being upheld.

mGage® Hits Record-Breaking Year for 2019

Posted on 12/03/2020 by Andrea Putnam-Moorcroft

Investments in People and Systems to Drive Higher Results for Company in 2020

NEW YORK, NY, March 5, 2020 — mGage, an industry-leading mobile engagement provider, announces today that company revenue grew by 22% year over year garnering the highest revenue in its 20 year history. To add to mGage’s record-setting year, the company has expanded its product and engineering teams and is continuing investments in its systems and infrastructure.

“We couldn’t be more proud to have achieved these incredible milestones in 2019,” stated Denisse Goldbarg, Global Chief Operating Officer, mGage. “Alongside exceeding our revenue goals, our level of customer and employee satisfaction is at an all-time high and that is a testament to our team and product offerings.”

To further propel mGage’s growth in 2020, the company has invested heavily in its people, its systems, and its global infrastructure, allowing mGage to facilitate expansion into new markets and new customers with innovative, client-focused mobile solutions. Over the past 12 months, the company’s product and engineering teams have grown by more than 20%, Rich Communications Services (RCS) has expanded throughout the UK, and mGage was named one of CIO Look’s Most Admired Companies to Watch in 2019.

In addition to investing in expanded global reach and state-of-the-art infrastructure, mGage continues to invest in security, privacy and compliance and looks forward to achieving IS0 27001 certification and Crest accreditation this year. To further drive innovation, extensive new reporting platforms as well as a new data warehouse platform with exabyte-scale will also be rolled out in 2020, providing greater analytics and intelligence for clients.

“Over the past two decades, mGage has been leading the charge in the ever-changing mobile technology industry,” remarked Jim Continenza, Chairman and Chief Executive Officer, mGage. “Our success in 2019 proves we have enabled our clients to better engage with their customers, fueling strong and smart growth for everyone.”

For more information about mGage, its product offerings and continued growth, visit https://mgage.com/.

Engaging financial service clients through mobile

Posted on 15/03/2018 by Andrea Putnam-Moorcroft

How finance brands can create mobile engagement, deliver exceptional experiences, and build loyalty to increase revenue and customer retention. Read mGage’s paper on how they uncover what customers expect, examine some of the technology at financial brands’ disposal, share tips for creating a mobile-first strategy, and take a look at what the future holds for digital banking and financial services.

You can find their paper here: mGage WP – Engaging Financial Services Clients through Mobile.

mobile engagement

Bauer Media and Fonix announce exclusive two-year mobile interactivity partnership

Fonix, a leading provider of mobile payments and messaging solutions, is excited to announce an exclusive two-year partnership extension with leading commercial audio broadcaster and publisher, Bauer Media.

This renewed agreement builds on an already successful eight-year collaboration, further solidifying Fonix’s position as the trusted partner for mobile engagement and monetisation in the broadcast sector.

Member Spotlight: Introducing mGage

We caught up with Nick Millward, VP Europe for a chat about where he sees mGage going in the rapidly evolving online environment we now find ourselves in. Learn more about their plans for launching new services to allow payments through RCS messaging in our interview.

mGage’s VP Europe receives AIMM Board position

mGage® Hits Record-Breaking Year for 2019

Investments in People and Systems to Drive Higher Results for Company in 2020

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