UK opportunities and how to redefine compliance

Learn how Trade Associations can help shape and enforce standards for all interactive businesses across the value chain.

Global Carrier Billing & Mobile Payments Summit panel session discussing the value of compliance in your business framework

aimm are glad to announce that Joanna Cox is part of the speaker line-up of the MEF Global Carrier Billing & Mobile Payments Summit, hosted by Mobile Ecosystem Forum. The Summit is taking place in Amsterdam on 9th and 10th of September.

Joanna will be speaking on two separate expert panels on the 10th, so pop over for a listen if you are coming. Get your ticket today and join us.

*aimm members can still secure their 10% member discounts on tickets so reach out to the aimm team for more details.

 

10:10 Redefining Compliance: From Reactive Policing to Proactive Design

  • Dario Betti, CEO – MEF
  • Frank van Rotterdam, Regulator – Mobile Payments in the Netherlands
  • Joanna Cox, General Manager – Association for Interactive Media and Micropayments (AIMM)
  • Pierre Trocme, Program Director – af2m
  • Wim de Meyer, Managing Director – Etis
  • David Ashman, Head of Compliance – MCP

With regulatory expectations rising and markets becoming more fragmented, compliance is no longer a back-office function — it’s a strategic pillar of product design. This session explores how mobile operators, content providers, aggregators, and platforms are embedding user protection, consent, and transparency into the mobile payment journey from the outset.

The conversation will also include the growing role of self-regulatory bodies and industry associations in shaping and enforcing standards. From codes of conduct to complaint handling frameworks, these groups are helping to create shared accountability models that reduce friction, build trust, and enable responsible growth across diverse markets.

 

14:25 2025 UPDATE – Unlocking New Horizons: Exploring UK Opportunities with the Arrival of a New Regulator

  • Joanna Cox , General Manager – Association for Interactive Media and Micropayments, (AIMM)
  • Victoria Hull, Business Development Director – Dynamic Mobile Billing
  • Naomi Maggs, Senior Product Manager – EE 

This session will explore how recent regulatory changes have created a clearer, more stable framework for carrier billing in the UK. Panellists will discuss what has changed in the past year, the impact of a stronger regulator, and why the new regime is easier to navigate. The session will also provide practical guidance on entering the UK market, including available support, onboarding processes, and why this is now a prime time for new services to launch in a predictable, business-friendly environment.

aimm panel session at Global Carrier Billing & Mobile Payments Summit 2025 discussing UK opportunities with arrival of new regulator.

Find out more and get your tickets

Come and join us in Amsterdam at the Global Carrier Billing Summit

The Global Carrier Billing & Mobile Payment Summit 2025, is taking place on September 9-10 in Amsterdam.

aimm are supporting the Global Carrier Billing & Mobile Payments Summit

It will bring together operators, advertisers, content providers and regulators to explore the theme From Reach to Revenue Aligning Operators, Advertisers and Content Providers.

 

“From Reach to Revenue: Aligning Operators, Advertisers and Content Providers for the Next Chapter of Mobile Payments” sets the tone for the 2025 edition of the Global Carrier Billing & Mobile Payments Summit. The event brings together mobile network operators, media buyers, content providers, regulators, and technology platforms to explore the strategies, partnerships, and innovations shaping the future of carrier billing.

We are pleased to announce that not only are AIMM a supporting Association for the Summit, but Joanna Cox, General Manager of AIMM will be speaking on two expert panels at the event on the 10th September. Learn more about these expert sessions, so you don’t miss out.

 

Joanna Cox - General Manager of aimm will be speaking on panels over both days at the Global Carrier Billing and Mobile Payments Summit 2025

 

We have now secured an exclusive discount for Members! If you are going to book your tickets make sure you contact the aimm team for your discount code first!

 

Representatives from Mobile Network Operators throughout the UK, Europe, Africa and the Middle East will meet to share knowledge, showcase regional successes and tackle the challenges surrounding DCB and Mobile Payments in more than twenty markets.

Payment service providers will provide invaluable localised insights while top-tier merchants will showcase exciting new products ranging from AR/VR gaming to streaming and education services.

Additional topics covering payment- and cyber security, regulation, digital marketing and sustainable development means GCB&MPS is the meeting place for Mobile Network Operators looking to establish, grow or showcase their Carrier Billing- and Payments offering.

 

Attendees will gain exclusive insights from key players shaping the future of carrier billing and mobile payments, so don’t miss out.

Learn more about this event and register for your tickets.

 

 

 

This event is run by MEF - Mobile Ecosystem Forum

 

MCP SCANNER wins MEFFYS Award

Image shows MCP Insight logo in a banner with the CEO Kevin Dawson at the Meffy Awards 2025

MCP Insight are excited to share some fantastic news – MCP SCANNER 4.0 has won the MEFFYS Award for Payments & Commerce!

This recognition from Mobile Ecosystem Forum community highlights MCP SCANNER’s impact in helping businesses monitor advertising performance, optimise revenue and manage risk across the mobile payments ecosystem. This award also reflects the hard work of our team – from those who built MCP SCANNER to those who work closely with our clients every day to ensure they get the most out of our platform.

The award-winning MCP SCANNER 4.0 was launched earlier this year, introducing key enhancements designed to give businesses even greater control and visibility over their advertising performance, risk management, and revenue optimisation.

Toby Padgham, COO of MCP Insight, expressed his pride in this achievement:

“We are absolutely delighted to receive this award, which is a testament to the incredible team at MCP Insight. This achievement isn’t just about the technology – it’s about the people behind it. From our technical experts who built the platform to those who ensure it continuously evolves to meet our clients’ needs, and the team who work closely with our clients to manage risk and maximise revenue, this award belongs to them all. MCP SCANNER isn’t just a tech platform; it’s also the service we deliver that makes it truly invaluable to the industry.”

Read more about our win here: https://mcpinsight.com/meffys-payment-and-commerce-winners/

A huge thank you to everyone who voted for us and to MEF for organising such an incredible event in Barcelona! Thank you for your continued support, and we look forward to working with you in the future!

The MCP Insight Team

AIMM & MEF Autumn Regulation Update

aimm is pleased to share this Autumn UK Regulatory Update for the Interactive Media & Micropayments Industries, in association with MEF.

To learn more about the current regulatory landscape and the importance of having your say, join Joanna Cox General Manager from AIMM and Ross Flynn Project Manager at MEF for this video update below:

Both aimm and MEF are trade bodies based in the UK that work in the mobile and interactive media space to provide support, guidance and the opportunity for growth for these industries.

Improving Customer Care for the Interactive Media Industry

aimm has always championed best practice across the industry, and ensuring that customer care is the focus to help improve consumers’ experience of interactive services has been at the top of the agenda. 

Our extensive and comprehensive Customer Care Best Practice Guide was created to reduce customer escalations to mobile network operators and regulators in the UK. This is intended to work in tandem with the Phone-paid Services Authority’s (PSA) own general guidance on complaint handling. 

The Mobile Ecosystem Forum (MEF) is now compiling a similar guide and will be using key elements from our best practice to ensure there is continuity surrounding customer care for the interactive media and micropayments industries. 

Joanna Cox, General Manager of aimm said The purpose of aimm is to create an environment of consumer confidence and trust within which our members’ commerce can flourish, inside a framework of a strong members’ code of ethics.  aimm has several working groups that bring together the entire interactive media value chain, with a view to making that happen. Our Internal Standards and External Education Working Group is proud to share its Customer Care Guide with our friends at MEF. Sharing best practice in this way can only help Industry self regulate and raise standards, which in turn will benefit the consumer and build trust in phone paid services.”

Ross Flynn from MEF commented “In this succinct White paper, aimm lays down the current obfuscations that lay between the buyer and the relevant merchant and how, through collaboration, each individual player in the Direct Carrier Billing ecosystem can come together to improve the consumer experience through improved clarity and customer support.”

Our Customer Care Best Practice Guide has been well received across our membership value chain, and we are pleased to be able to now share this more widely across industry.

If you are interested in getting your own copy of our best practice guide please contact aimm.