MCP Insight

MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

Posted on by Andrea Putnam-Moorcroft

London – 13th May 2024

MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, today announced the appointment of Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role in driving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

“We’re delighted to welcome Kev Dawson to our team,” said Declan Pettit, Commercial Director at MCP Insight. “Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel the company’s growth initiatives and drive further success in our ongoing projects.”

Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in the mobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highly successful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

Dawson further reinforces his credentials with over five years of management experience within the mobile carrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMM alongside Toby Padgham for over six years (from 2016 to 2022).

“I’m thrilled to join MCP Insight,” said Dawson. “We have a long history together, and after years working at various other points in the value chain, it feels like the perfect time to join a company dedicated to helping the industry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive user interface, advanced features and even more insightful market intelligence and compliance oversight.

Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobile payments industry from fraudulent activities, providing trusted and enabling technology solutions that positively impact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but also enhancing efficiency and profitability of the mobile payments industry overall.

“While compliance and anti-fraud providers are sometimes perceived to be a barrier to growth, the innovative technology portfolio and capability of MCP Insight bucks this trend by partnering with parties across the entire value chain, to provide innovative solutions and bespoke insights.”

 

 

 

MCP Insight is a market-leading provider of market intelligence, ad compliance monitoring and anti-fraud solutions, empowering mobile network operators, aggregators and brands to
protect their businesses and ensure a secure mobile payments ecosystem.

MCP Insight’s flagship platforms, MCP SCANNER and MCP SHIELD, protect customers and advertisers from fraudulent activities and help build profitable and sustainable revenue streams. Furthermore, the company also offers risk management solutions across the global mobile payments landscape, providing visibility and insight over the entire value chain.
mcpinsight.com

aimm speaking at MEF Connects – Digital Transformation

Posted on by Andrea Putnam-Moorcroft

Next week is MEF Connects – Digital Transformation a two day online event July 18th and 19th. As a Trade Association in the same space we are pleased to be able to support this event. We have been invited to speak on 19th July, Day 2 on Regulatory Frameworks at 12pm UK time.

“The increasing growth of mobile payments has provoked a response from regulators. The intersection of financial, telecommunication and technological regulation make this a complex and challenging question. Leaders in the field are ready to share insight and knowledge.”

As our members will know we have spent a lot of time over the last few years working with the Regulators to ensure that the regulatory space our members work in is protected, fair and encourages innovation and growth, especially with the launch of Code 15 this spring.
We will be joined by Mobile Ecosystem Forum, Three UK, MCP Insight Ltd and Empello

This event is free to attend and you can register for your ticket online. Join the event to get the latest information and news on all things, IoT, Identity and Authentication, Security, Direct Carrier Billing [DCB], OTT Sports, NFTs, Crypto and so much more.

Asiacell Iraq choose MCP Insight to protect their 16 million customers from fraudulent DCB traffic

Posted on by Andrea Putnam-Moorcroft

 

Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.

MCP will be working closely with IQ Services, the Carrier’s internal Master Aggregator, who manage all merchants offering services on Asiacell’s network.

MCP’s combined Scanner and Shield solutions enables Asiacell to detect fraudulent and non-compliant traffic on all advertising campaigns from the initial banner right through to billing. It is this cross analysis of data gathered that provides the 360 degree picture of what is happening at every click throughout the user’s journey. This is all collated in and controlled by MCP’s on-boarding portal, Net–which stores all tests, manages the resolution process and provides all the compliance/fraud performance reviews.

Declan Pettit, Director of MCP:

“We are delighted to have been selected by Asiacell to help in the fight against fraud. It shows they have serious intent to protect their customers against this current threat that affects the whole Carrier Billing Industry worldwide. It is only when all Carrier’s actively take this lead in the fight against fraud that bad actors will finally get the message that their efforts are futile.”

Chra Hussain, CCO of Asiacell added:

“At Asiacell, we understand that customer confidence in our systems and processes is absolutely essential to maintain our reputation of excellence. MCP have been selected as they have shown, throughout a lengthy trial, that their solutions are up to the essential job of protecting the whole Value-Added Services and Direct Carrier Billing value chain”

 

 

 

About MCP:

MCP was founded in 2014 and provides anti-fraud services across 35 countries currently. With 55 staff and offices in UK (Head Office), Dubai (Tech), South Africa (Regional)& Pakistan (Operations), MCP cater for the needs of a large selection of Carriers. 100% of MCP’s technology is built internally.

 

About Asiacell:

Asiacell “Brings Us Together” is the leading mobile telecommunications and digital services provider in Iraq, exceeding a subscriber base of 16 million satisfied customers as of January 1st, 2021. Asiacell is recognised as the first mobile carrier to operate in Iraq and the first to achieve full nationwide coverage, offering quality 4G services across all Iraqi governorates. Asiacell’s network covers 99%+ of the Iraqi population, making its national network the most extensive among the other two mobile operators in Iraq. Since January 2015, Asiacell is proud to be the best internet service provider offering the highest quality network in Iraq.

 

App Malware Reads Notifications Blood Pressure Tracker App

Posted on by Andrea Putnam-Moorcroft

 

As a leading mobile compliance and fraud specialist company, MCP Insight continually tests and validates potential issues coming from websites or malicious applications.
MCP have put together their document ‘MCP Mobile Malware Update‘ to reflect on a recent discovery of a malicious application called “Blood Pressure Tracker App”.

MCP understands the brand damage such fraud does to the mobile payments Industry and we will work with partners to ensure that fraud and the malicious operators perpetrating
fraud, are shut down. MCP work helps mitigate the impact of malicious activity, whilst also showing the importance of anti-fraud solutions and the role they play protecting business and consumers alike.

www.mcpinsight.com

 

Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War

Posted on by Andrea Putnam-Moorcroft

Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks it has picked up the emergence of shameless attempts to capitalise on the publics’ empathy for the plight of the citizens of Ukraine.

Soon after the Russian invasion, the MCP Scanner ad monitoring tool began identifying emotive banner adverts, such as the need for a ‘Ukrainian No Fly Zone’, appearing on random websites.

Members of the public clicking these adverts found themselves redirected to Adult (pornographic) content websites, and not to the balanced information sources or charity pages which the web user might reasonably expect.

These particular adverts, run by third-party affiliate marketeers, are the latest in a trend of misleading and in some cases, fraudulent adverts being picked up worldwide by MCP’s scanning tool.

Commenting on the finds, MCP’s Head of Compliance, David Ashman, said: “Companies or individuals seeking to gain commercial advantage by misleading the vulnerable consumer is a sad reality of the digital age; however, with the lives of women, children and everyday citizens being lost in Ukraine, this new style of sickly targeted advertising scrapes the very bottom of the moral barrel”

Without use of tools, such as MCPs Scanner, mainstream brands paying for referral traffic are often blind to the techniques and messages that certain Affiliates use to encourage user clicks through to the brand website.

The scope of potential harm extends not only to those consumers being misled, or children potentially being exposed to sexual content; charities also suffer when their legitimate calls for help are priced out of the market by unscrupulous advertisers.

These nefarious advertising practices are being brought into sharp focus with the UK Government’s Online Safety Bill.

The Bill will place a greater duty of care on companies and brands to understand the entire consumer journey and increase the controls and protections to identify and block these inappropriate traffic sources.

MCP’s Founder, Toby Padgham commented: “There is far more companies could be doing, voluntarily, to clean up the internet. Whilst we welcome the aims of the Online Safety Bill, the need for prescriptive regulation could have been prevented. We encourage big brands to utilise the tools already available to them to better self-police the leads and referrals they receive, as this will lead to the best outcome both for consumer and the Brand’s reputation”

MCP Insight is an anti-fraud & compliance solutions provider, with operations across Europe, Asia, Africa and the Middle East.