Europe

European digital content industry will triple by 2026

Posted on by Andrea Putnam-Moorcroft

The European digital content industry reached last year almost €45.3B in terms of revenues and will reach €114,6B in five years (x3). These data result from an analysis carried out by Telecoming, a company specializing in monetization technology (Adtech and Direct Carrier Billing) since 2008. The firm has studied the evolution of digital content consumption in Europe.

Last year, 498M Europeans accessed digital content and spent on average €15 per month. 52% of total revenue came from video, games (34%) and music (14%). The study concludes that the consumption trend will go up. In 2026 a total of 606M users will consume digital content and increase their monthly spending to €30.5 per month. The video games sector, perhaps driven by the metaverse, will be the sector that will experience the highest growth. In five years, it will account for 47% of the total income of the digital content industry, above video (42%) and music services (12%).

Roberto Monge, Chief Operations Officer at Telecoming, stated, “the European digital content industry is very dynamic, and the average spending will continue growing. The subscription model will predominate because it meets users’ expectations. The UK and Germany are the leading digital entertainment markets, with great growth potential.”

 

The UK, the leading video consumer

In 2021, the UK was the country that consumed the most digital video services (44% of the population). In 2026 it will also be the top country, with 59% (41,3M users) of the active population appreciating this type of content. The UK has the most profitable digital video services market: €4,2B in 2021 and €5,7B in 2026 (62% will come through subscriptions). At some distance, Germany will follow with a volume of €5B in the coming five years. It is estimated that the entire European market will reach €30.6B in that period.

Video games will register the highest growth

According to Telecoming’s research, 62% of Europeans will enjoy mobile games in 2026 (+9 points vs 2021). Germany led the ranking with 49.8M users last year, followed by the UK (44.8M). Both countries will add followers in the coming years (+14 M in Germany and +11.4 in the UK). European mobile gamers played almost 2B games in 2021.

The evolution of the mobile gaming market will be an unprecedented growth.  €15,6B generated in 2021 will become €68,6B in 2026. This growth will go hand in hand with the consolidation of the metaverse, the next big thing where the leading technology industry players are already investing.

9 out of 10 Europeans pay for digital music services. However, the UK is the largest market (€16B in 2026). 18% of Britons accessed a digital music service in 2021. This percentage will increase to 22% in 2026. 97% of these will also subscribe to a digital music service and pay €10.8 per subscription (average). This is also a general trend in Europe. In 2026, 98% of users will subscribe to at least one music service.

 

Telecoming is an international company specialized in digital services monetization technologies. It deploys solutions aimed at improving mobile payment processes and advertising technology. A scalable, flexible, and secure platform seamlessly integrates revenue generation tools for companies operating in the digital environment. Leader on the economics of digital content since 2008, Telecoming currently operates in 21 countries.

SLA Digital Introduce Telenor Serbia as Their Latest Mobile Operator Partner in Europe

Posted on by Andrea Putnam-Moorcroft

SLA Digital are delighted to welcome Telenor Serbia to their portfolio of mobile operator connections for direct carrier billing. The partnership is an expansion on SLA Digital’s already established Telenor connections across Europe and Asia.

SLA Digital is pleased to open the door to Serbia for merchants to benefit from the carrier billing connection by reaching new customers and driving new revenue streams in this market.

Kevin Drayne, CEO at SLA Digital said “We are excited to announce Telenor Serbia as our latest mobile operator partner in Europe and open up new opportunities for merchants in this region. We have been working closely with Telenor for many years throughout Europe and Asia, and we look forward to helping Telenor Serbia expand their business through the opportunities presented by carrier billing.”

SLA Digital continue to roll out new services with Telenor Serbia through subscriptions, one-off payments and in-app purchases with carrier billing.

 

First Screen Connects with SLA Digital for Direct Carrier Billing in the Middle East and Europe

Posted on by Andrea Putnam-Moorcroft

Fast growing global provider of mobile content and commerce solutions, First Screen, has partnered with SLA Digital to enable direct carrier billing payments in the Middle East and Europe.

First Screen are experts in delivering great mobile experiences, aimed at engaging and retaining customers in the best way possible. Their massively popular services include games, education and entertainment services, each of them fully localised in 20+ languages. First Screen engage millions of users every day through their mobile devices, ensuring their experience is purely unique, compelling and enriching.

“We are delighted to partner with a company that is consistently pushing the boundaries of the mobile industry. Carrier billing allows easy access to First Screen’s engaging services and SLA Digital has enabled them to expand their reach with new mobile operator connections in the Middle East and Europe.” commented Ashley O’Kane, Head of Business Development at SLA Digital.

Joost Goeree, Chief Commercial Officer at First Screen said, “We pride ourselves on being a pioneer in enriching the mobile experience. First Screen offers branded services packed with high-entertainment value; these include m-learning, games and videotainment. Our video services are especially a hit – with live streaming sports, TV shows, musical performances, lifestyle channels and more, we offer something fun for everyone. To keep up with the demand for good entertainment, we’re constantly upgrading our content offering and adding to our portfolio.

“Our focus on emerging mobile-first countries has propelled First Screen to become the leading mobile marketing and distribution company of mobile consumer services. By partnering with SLA Digital, we have been able to significantly grow our network and process seamless and secure mobile payments for new customers.”

 

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About SLA Digital
SLA Digital provides mobile operators and merchants with carrier billing solutions through their digital services platform. SLA Digital work with clients to help them engage with their audience and improve user acquisition and monetisation. Their team of digital experts are headquartered in the UK and Malaysia and have been serving clients for over 15 years, throughout Europe, the Middle East and Asia. For further information, visit www.sla-digital.com

About First Screen

First Screen is a global player in digital entertainment, offering the best value to stakeholders in the mobile ecosystem. Their value-driven approach ensures that operators and mobile-driven businesses increase their customer reach and revenue. As digital marketing mavericks, they excellently manage user satisfaction, retention and income generation. For more information, visit 1screen.com

SLA Digital signs Global Framework Agreement with Telenor Group

Posted on by Andrea Putnam-Moorcroft

SLA Digital Signs Global Framework Agreement with Telenor Group to Deliver Digital Content via Direct Carrier Billing

SLA Digital and Telenor Group, one of the world’s largest mobile telecommunications service providers, have signed a global framework agreement making SLA Digital a delivery agent for digital content to a number of Telenor subsidiaries across Europe and Asia.

The agreement offers Telenor subsidiaries access to SLA Digital’s ecosystem of local and international content that their customers can access via direct carrier billing. SLA Digital’s diverse ecosystem of merchants,including global brands,offers both one-off and subscription content across verticals including gaming, video-on-demand and music streaming.

SLA Digital is live with Telenor Myanmar, with other subsidiaries following imminently. Telenor’s customers in Myanmar now have access to more digital content that they can charge directly to their mobile phone bill.

 

Nic Stirk, CEO of SLA Digital commented, “We are pleased to have partnered with Telenor Group in order to leverage our key relationships with global and local merchants. Our engagement with Telenor is an important step for us as it allows us to provide their customers with key value added services whilst continuing to extend our footprint.” Nic continued, “We are proud to have partnered with an innovative mobile operator like Telenor Group and look forward to embracing future opportunities.”