mGage and Oxfam successfully launch world-first RCS mobile payment campaign

In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.

At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.

“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,” said Nick Millward, Vice President Europe at mGage. “RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users expected by 2023, it is a service that is soaring in popularity.”

Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.

“We are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,” said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. “Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.” 

Watch the video interview with Oxfam and mGage on YouTube – “Oxfam GB & mGage Successfully Launch World First RCS & Mobile Payments Campaign

Juniper Research recognizes Evina as the gold winner in Security and Fraud Innovation

Evina, the leading specialist in cybersecurity for mobile payment has received the gold award in the Security and Fraud Innovation category at The Future Digital Awards by Juniper Research, the top analyst firm in the mobile and digital tech sector.

This award is the result of Evina’s cutting-edge technology – above all industry standards – that allows mobile network operators, payment gateways, and merchants to fend off fraud and increase their revenue while doing so.

This recognition highlights the crucial role Evina’s cutting-edge technology plays in securing markets. David Lotfi, CEO of Evina says “At Evina, our mission isn’t to only stop fraud, we strive to create a healthier ecosystem that unlocks more efficient payment flows and new business opportunities for all market players.”

Evina’s gold win shines a light on what the future of cybersecurity holds. The anti-fraud market can no longer function without high-tech tools that know how to differentiate between bots or humans.

Evina has dedicated more than 15 years to develop the most advanced cybersecurity technology for mobile payment. Evina offers an ultrahigh definition 3D footprint that captures online fraudulent behaviour, edge computing that treats and stores data closest to the end user, and a global money honeypot network in more than 70 countries that attracts fraudsters and reverse-engineers their mechanisms. The innovation doesn’t stop there. The Cyber Threat Intelligence analyzes threats coming from all sources, including the dark web, and the machine learning is continuously fed with over 16 million transactions analyzed every day.

The cutting-edge technology allows to detect 99.8% of fraudulent transactions, decrease complaint rates, and increase the number of legitimate transactions. Evina’s passionate team of engineers and extensive database are what make the cybersecurity firm the best anti-fraud tool on the market. This award demonstrates that Evina has become a major international player, alongside long-standing Juniper award winners such Microsoft, Paypal, and Amazon, in the cybersecurity anti-fraud realm.

Fonix to power mobile donations for The Big Night In Appeal

23 April 2020, London – Fonix has announced that it will be providing the mobile payment mechanic for tonight’s Big Night In Appeal on BBC One.

Two of the BBC’s biggest charitable partners, Comic Relief and BBC Children in Need are coming together for the first time, for a night of live entertainment. The Big Night In will raise funds to help support vulnerable people across the UK who may be significantly affected by the current Covid-19 crisis.

Fonix will be working with Comic Relief and BBC Children in Need to provide a text-to-donate platform, enabling donors to send a text message to donate either £5, £10, £20 or £30 which will be charged to their mobile phone bills.

Clare Charles, Director for Media and Charity at Fonix, comments: “We’re so very proud to be working with Comic Relief and BBC Children in Need during these troubled times. We’re looking forward to seeing the results and the difference that it makes to people all across the UK.”

Jules Thorne, Campaign Co-director at Comic Relief, said:“The Big Night In is an amazing way for us as charities to join forces and show how much of an impact we can make on the lives of those who need our support. Fonix’s experience within the charity sector has been invaluable to helping us get up and running quickly with mobile donations for the campaign.”

Kerry Howard, Head of Operations Appeal for BBC Children in Need, said:“It’s in unprecedented times like these that it’s more important than ever to collaborate and look to support this situation in the best way we can; coming together with Comic Relief will help us achieve just that. Through the power of TV, mobile technology and the public’s generosity, it’s going to be a brilliant night for a great cause.”

The Big Night In will air tonight on BBC One on at 7pm.

Onebip Partners with SLA Digital for  Direct Operator Billing in the Middle East

 

Onebip has partnered with SLA Digital to extend their Direct Operator Billing coverage in the Middle East for their portfolio of content partners.

The Direct Operator Billing partnership is now live in the UAE, with plans to further leverage SLA’s mobile operator connectivity across the region.

Ashley O’Kane, Head of Marketing at SLA Digital commented, “We are pleased to have partnered with Onebip to give them access to more customers via Direct Operator Billing in the MENA region. Our capability to connect content partners via one integration into multiple mobile operators across the world is key to entering new markets quickly.”

 

Direct Operator Billing is an alternative mobile payment option to credit and debit card and in markets like the UAE, where mobile penetration is extremely high, this solution is a game changer for content partners as it provides customers with a seamless and secure payment option.

In addition to Onebip, SLA Digital is the trusted Direct Operator Billing partner for an array of global app stores and content partners like Google and Microsoft.

www.sla-digital.com

www.onebip.com