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Fonix to power mobile donations for The Prince’s Trust Awards on ITV

Posted on by Andrea Putnam-Moorcroft

Fonix logo in blue

 

Today, Fonix announced that it will be providing the text donation mechanic for The Prince’s Trust Awards. SMS will feature on the awards for the first time in its history. Hosted by Ant & Dec, The Prince’s Trust Awards will air today on ITV.

The Awards recognise young people who have succeeded against all the odds, improved their chances in life and had a positive impact on their local community.

Fonix will be working with The Prince’s Trust and ITV to provide a text-to-donate platform, enabling donors to send a text message to donate either £10, £20, £30 or £40, all charged to their mobile phone bills.

The Prince’s Trust helps young people from disadvantaged communities to get their lives back on track by giving them the confidence and skills to live, learn and earn. Founded by HRH The Prince of Wales in 1976, the charity supports 11 to 30-year-olds across the UK who are unemployed, those struggling at school or at risk of exclusion. Since its inception The Trust has supported more than one million young people in the UK.

Clare Charles, Head of Client Management, said: “At Fonix, we have seen the huge impact of text donations across televised campaigns and are delighted that this will feature on The Prince’s Trust Awards show. We’re looking forward to seeing the results and the difference it makes to help support young people.”

Jessica Mitchell, Individual Supporters Manager for The Princes Trust, said: “Each year, The Prince’s Trust Awards allows us to celebrate the achievements and admire the resilience of young people across the UK and internationally. Incorporating fundraising into the show for the very first time is a natural and exciting addition for us. Fonix’s experience within the charity sector and continued success with text-to-donate made the partnership an exciting prospect.”

Fonix to power mobile donations for The Big Night In Appeal

Posted on by Andrea Putnam-Moorcroft

23 April 2020, London – Fonix has announced that it will be providing the mobile payment mechanic for tonight’s Big Night In Appeal on BBC One.

Two of the BBC’s biggest charitable partners, Comic Relief and BBC Children in Need are coming together for the first time, for a night of live entertainment. The Big Night In will raise funds to help support vulnerable people across the UK who may be significantly affected by the current Covid-19 crisis.

Fonix will be working with Comic Relief and BBC Children in Need to provide a text-to-donate platform, enabling donors to send a text message to donate either £5, £10, £20 or £30 which will be charged to their mobile phone bills.

Clare Charles, Director for Media and Charity at Fonix, comments: “We’re so very proud to be working with Comic Relief and BBC Children in Need during these troubled times. We’re looking forward to seeing the results and the difference that it makes to people all across the UK.”

Jules Thorne, Campaign Co-director at Comic Relief, said:“The Big Night In is an amazing way for us as charities to join forces and show how much of an impact we can make on the lives of those who need our support. Fonix’s experience within the charity sector has been invaluable to helping us get up and running quickly with mobile donations for the campaign.”

Kerry Howard, Head of Operations Appeal for BBC Children in Need, said:“It’s in unprecedented times like these that it’s more important than ever to collaborate and look to support this situation in the best way we can; coming together with Comic Relief will help us achieve just that. Through the power of TV, mobile technology and the public’s generosity, it’s going to be a brilliant night for a great cause.”

The Big Night In will air tonight on BBC One on at 7pm.

Fonix powers mobile donations for Comic Relief for the 5th year running

Posted on by Andrea Putnam-Moorcroft

Mobile payments company Fonix has announced that this year it processed mobile donations for Comic Relief for the 5th year running, raising more than £10.6m via text-to-donate. Comic Relief’s Red Nose Day campaign is a biennial campaign hosted by the BBC, raising money to help people in the UK and across the world to live happier, healthier, safer lives.

This year’s campaign featured the live show, held on Friday 15th March, as well as a series of driver programmes. Each of these shows promoted text-to-donate, which allowed donors to donate via text at a range of price points: £5, £10, £20 and, for the first time for Comic Relief, £30 amounts for both the live show and the Kilimanjaro challenge during which 9 celebrities climbed Africa’s highest mountain. Donations were added to entrants’ mobile phone bills, allowing for a seamless, easy payment.

During the live show and the Kilimanjaro climb, the money raised from the £30 price point alone accounted for over 30% of the total raised via SMS.

Another new initiative for the 2019 campaign was the introduction of a competition which enabled viewers to donate or to opt-out of a donation whilst entering the competition. This was featured on BBC’s Saturday Kitchen and was the first time that the charity launched a competition to drive donations.

Entrants paid £5 to enter and be in with a chance of winning a unique dining experience, cooked for them by celebrity chefs. Using Fonix’s delayed donation technology, entrants had the opportunity to opt-out without being charged within 60 minutes of entering the competition.

Clare Charles, Account Director for Media and Charity at Fonix commented:

“We’re proud to have supported Comic Relief in powering mobile donations for the fifth year in a row.  We’ve come so far since 2014, as we now work with the charity to provide a total of four price points and we’re also constantly innovating to allow the charity to roll out new features. The delayed donation, for example, raised a tremendous £576,250 across four prize draws via text.”

Catherine Cottrell, Executive Director of Fundraising & Partnerships at Comic Relief added:

“It’s been exciting working with Fonix to offer new experiences and donation mechanisms to supporters and we are delighted that year’s campaign was such a success.”