MCP (the recent Joint Venture between eTX and Enarpee) has expanded rapidly in the last 8 months to a team of 24 personnel. This includes the management team in London, together with development and testing teams across Europe, Asia and Australia. USA resource has also been recruited to support the level of interest in their services in North, Central and Latin America. To learn about MCP’s product suite and to read their company information click here: MCP_PR_Final_170215
Fonix’s mobile billing and campaign management platforms provided audiences with the opportunity to donate and interact via mobile. The 2014 campaign delivered a record ‘on the night total’ for BBC Children in Need, with over £5m generated over text.
“We are delighted with the record breaking results” said Susan Johnston, Director of Operations and Finance, BBC Children in Need. “We had a very collaborative relationship with Harvest and Fonix who embraced our desire to innovate and optimize both donation levels and gift aid conversion. Working collaboratively with suppliers in this fragmented mobile ecosystem is essential”
Data-driven CRM and mobile marketing mechanics allowed BBC Children in Need to provide consumers with a tailored experience, resulting in over a third of users declaring their eligibility for Gift Aid.
Rob Weisz, CEO of Fonix Mobile commented, “The 2014 Children in Need campaign was a huge success which we were delighted to be a part of. We understand the importance of engaging donation mechanics with high conversion of gift aid declarations, something we continue to optimize. We worked on solutions that focused on specific objectives and were thrilled with the results achieved”.
Edward Boddington, CEO of Harvest added, “ Since we started working with BBC Children in Need in 2011, the charity has always strived to innovate. Using mobile text short codes for charity telethons is a high growth area as it allows charities to keep 100% of whatever the donor texts, in this case £5 and £10 price points.”
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Fonix Mobile is the UK’s leading mobile messaging, mobile payments and interactive services business. For more information, please email hello@fonix.com
Harvest Media is the UK’s leading provider of participation media services and is the preferred partner for many large media companies in the industry. For more information, please visit www.hmg.tv
The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK. For further information about BBC Children in Need, please visit www.bbc.co.uk/Pudsey
The Global Mobile Awards, hosted by the GSMA, are the most competitive awards across the mobile industry and will honour more than 40 winners across nine categories. Over 300 independent experts, analysts, journalists and academics judged the awards and selected more than 270 nominees.
The Kleek, an innovative radio music streaming app, designed by BBH and developed by IMImobile, enables smartphone users across Africa to stream curated playlists directly to their mobile phone. The Android-based app offers more than just music, allowing users to access artist diaries, news, charts, previews, competitions, exclusive previews and much more.
Alex Klose, Head of Marketing at IMImobile commented on the award nomination: “We are very excited to have made it onto the shortlist with our client Universal Music Group. Over the past 20 years, the Global Mobile Awards has been recognising outstanding achievements and innovation across the mobile industry.”
“The nomination is a testament to the innovative concept of the app, which connects millions of fans across Africa to a tailored music experience, including both local and international music content, while allowing artists to reach a wider pan-African audience. The Kleek truly is bringing mobile music to Africa,” he added.
Michael O’Hara, Chief Marketing Officer, GSMA commented: “Congratulations to all the nominees. With a new record of over 800 entries, the competition has been greater than ever – reflecting the dynamic pace of growth and evolution across the mobile world. We look forward to celebrating 20 years of mobile achievement and innovation with all the nominees and winners on Tuesday 3rd March.”
The Global Mobile Awards ceremony will take place at the Mobile World Congress, Tuesday, 3rd March at 2.30 pm in Hall 4, Auditorium 1. Legendary comedian, actor and writer John Cleese is selected to host the ceremony. The full list of all nominees can be found at: www.globalmobileawards.com/nominees-2015.
MCP have announced Andy Sheridan has joined their ever-growing Company of Experts in the field of Regulatory Compliance, DDRC, Brand Protection and Auditing. Mr Sheridan has worked for major MasterCard and Visa Bank Acquirers plus American Express and has expert knowledge of the payments environment. Roles have included Sales, Operations, Compliance, Risk and System Development.
He has been heavily involved in European committees to introduce payment security and new methods of card acceptance. While employed by a major global processor, he quickly recognised that the products offered by MCP need to be an intrinsic part of the payment process.
MCP welcomes Andy to the team and his appointment further demonstrates MCP’s growing reputation across multiple international business sectors.
This legal case reached conclusion today and news is starting to spread about the outcome of the case. AIME is currently analysing the potential impact of the case on PhonepayPlus and its procedures and will report directly to AIME Members.
A summary of the Judicial Review outcome is available here:
PhonepayPlus have also released a press statement after today’s results here: http://www.phonepayplus.org.uk/News-And-Events/News/2015/1/Ruling-on-Ordanduu-GmbH-and-Optimus-Mobile-GmbH-v-PhonepayPlus.aspx
Telemedia News commentary on the outcome can be found here: http://www.telemedia-news.com/newsitem.aspx?id=5093
