Fonix announces intention to float on AIM

Fonix Mobile plc (“Fonix”), the UK focused mobile payments and messaging company enabling businesses to charge users’ mobile bills and send users SMSs via their Carrier today announces that it has undertaken a secondary placing and sought admission of its entire issued ordinary share capital to trading on AIM, the London Stock Exchange’s growth market.

Founded in 2006, Fonix allows mobile network operators to provide additional services in the form of Carrier Billing, SMS Billing, Messaging and Voice Shortcodes. Fonix has over 100 Clients including ITV, Bauer Media, BT, Global and BBC Children in Need across a range of multi-billion pound sectors such as media, gaming, charity, ticketing and digital services.  

The company will be admitted to trading on AIM at 8.00am on Monday 12th October 2020.

Rob Weisz, Chief Executive of Fonix Mobile plc commented:

“We are delighted to announce the proposed Admission to AIM of Fonix. Admission to AIM will help raise the profile of the Company as we look to deliver on our growth ambitions.

We continue to deliver on our growth strategy by supporting our clients to drive transactions that occur on the platform and expanding on the content and services provided from both existing and new Clients.

We would like to thank our existing shareholders for their ongoing support and welcome our new shareholders at this exciting time for the Company

We would also like to thank all of our staff and partners who have supported the business over the last few years. This is a really exciting step for the business which will further our ability to provide high quality products and support to our partners.”

mGage delivers a world-first Mobile Payments within RCS Messaging solution

mGage delivers a world-first Mobile Payments within RCS Messaging solution to offer a conversational commerce channel

London UK, 1 September 2020 – mGage, a leading global mobile messaging provider, today launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel. This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.

By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.

With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”

According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.

By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.

To find out more about the solution and to request a demo, please visit: mGage RCS & Mobile Payments.

Member Spotlight: Meet Fonix

We are on a mission to help our members and their businesses. One the ways we are doing this is to give them an opportunity to tell us more about their business and the services they offer, and promote them however we can. Supporting our members is supporting business, and future growth across the industry.

Our first spotlight interview is with Fonix, who is a mobile payments and messaging services provider. Please feel free to reach out to them if you are interested in what they do and want to learn more.

Read the full interview: Fonix Spotlight Member Feature April 2020

Fonix powers mobile donations for Comic Relief for the 5th year running

Mobile payments company Fonix has announced that this year it processed mobile donations for Comic Relief for the 5th year running, raising more than £10.6m via text-to-donate. Comic Relief’s Red Nose Day campaign is a biennial campaign hosted by the BBC, raising money to help people in the UK and across the world to live happier, healthier, safer lives.

This year’s campaign featured the live show, held on Friday 15th March, as well as a series of driver programmes. Each of these shows promoted text-to-donate, which allowed donors to donate via text at a range of price points: £5, £10, £20 and, for the first time for Comic Relief, £30 amounts for both the live show and the Kilimanjaro challenge during which 9 celebrities climbed Africa’s highest mountain. Donations were added to entrants’ mobile phone bills, allowing for a seamless, easy payment.

During the live show and the Kilimanjaro climb, the money raised from the £30 price point alone accounted for over 30% of the total raised via SMS.

Another new initiative for the 2019 campaign was the introduction of a competition which enabled viewers to donate or to opt-out of a donation whilst entering the competition. This was featured on BBC’s Saturday Kitchen and was the first time that the charity launched a competition to drive donations.

Entrants paid £5 to enter and be in with a chance of winning a unique dining experience, cooked for them by celebrity chefs. Using Fonix’s delayed donation technology, entrants had the opportunity to opt-out without being charged within 60 minutes of entering the competition.

Clare Charles, Account Director for Media and Charity at Fonix commented:

“We’re proud to have supported Comic Relief in powering mobile donations for the fifth year in a row.  We’ve come so far since 2014, as we now work with the charity to provide a total of four price points and we’re also constantly innovating to allow the charity to roll out new features. The delayed donation, for example, raised a tremendous £576,250 across four prize draws via text.”

Catherine Cottrell, Executive Director of Fundraising & Partnerships at Comic Relief added:

“It’s been exciting working with Fonix to offer new experiences and donation mechanisms to supporters and we are delighted that year’s campaign was such a success.”