mobile payment

Sam Media launches a Marketing Agency branch

Posted on by Andrea Putnam-Moorcroft

Sam Media Expands Horizon with Launch of Sam Agency

Sam Media celebrate the launch of their new agency Branch

Sam Media, a renowned leader in mobile content innovation, was proud to announce the official launch of Sam Agency, its sister company, during an exclusive event at World Telemedia in Marbella on Monday, October 9, 2023, at 4 PM. With an impressive track record in making the next generation of mobile content, Sam Media is extending its expertise to the Mobile Payment, DCB (Direct Carrier Billing), and mVAS (Mobile Value Added Services) sectors through Sam Agency.

CEO of Sam Media, Alexis Bartelds, expressed excitement about the launch, stating, “Sam Agency represents an exciting new chapter for us, as we bring our passion for innovation and our expertise in mobile content to the world of performance marketing. We look forward to helping clients in the Mobile Payment, DCB, and mVAS sectors achieve their sales goals.”

Sam Agency’s team possesses a deep understanding of both the business needs and the market nuances necessary to deliver the most effective performance marketing campaigns. Their fully-managed marketing process covers the entire spectrum, from conceptualization to projection, discovery, and scaling. Services offered by Sam Agency include:

  • Creative Production: Crafting compelling and engaging creative content to capture your target audience’s attention.
  • Effective Marketing Strategies: Designing and executing performance-driven marketing strategies tailored to your business goals.
  • Traffic Management: Optimizing traffic sources to maximize exposure and conversions.
  • Analysis and Optimization: Continuously analysing campaign performance and making data-driven optimizations for improved results.

The official launch of Sam Agency took place during an event at World Telemedia in Marbella and all industry professionals and media attending World Telemedia were invited to join their celebration.

 

For more information about Sam Agency, please visit the Sam Agency website or contact them.

aimm welcomes new Board members

Posted on by Andrea Putnam-Moorcroft

This year we said goodbye to a couple of Board members, who moved onto to new opportunities. They had been a part of aimm for many years and have during their time on the Board, been a great support and have helped shape our direction, so thanks to them for all their help.

Although it was sad to see them go we are pleased to welcome our new Board members who have stepped up to replace them, and look forward to working with them over the next couple of years.  Both our new Board members are from the companies who had already been part of the Board, so provides a nice continuity.

Please welcome our new Board members:

 

Denzil Tapsell-Gunner – Kaleyra

As Head of Legal, Denzil oversees the European regulatory compliance for Kaleyra, a global Communications Platform as a Service company. This includes mobile payment industry compliance in several European countries where Kaleyra operates as an intermediary provider. In that role,

Denzil has broad experience of working with the regulatory bodies and all members of the value chain to ensure that industry and business needs are met without compromising on the need to operate compliantly.

As a qualified solicitor, Denzil has many years experience both advising to, and then working in technology industries, including dealing with the Codes of Conduct for numerous regulatory bodies. He joined the mobile payment and messaging industry in 2017.

 

Victoria Hull – Dynamic Mobile Billing

Victoria is Head of Business Development and has over twenty years of experience in a business-to-business sales environment working with major UK brands. The past decade she has been focussed on telecoms, mobile technology and payments in the UK, Caribbean, Ireland, Australia and South and East Africa.

Prior to this Victoria worked at a large London firm reselling Sun Microsystems, Hewlett Packard and IBM technology delivering large scale server room projects to insurance and communication sectors, followed by a number of years at a publishing and media company. She also enjoyed two and half years in the Territorial Army, spending many a weekend training in the field as part of the Royal Artillery. Victoria is also a trustee of the charity East Anglian Driveability that support the elderly and disabled to drive.

More recently, Victoria has been instrumental in the creation of a new company, Debit My Mobile, concentrating on ticketing in transport and parking sectors.

 

We will be starting the new Board election process in January with calls for new Board members to join us in April, so if you are a Gold Member you are eligible to become an aimm Board member. If you are interested in becoming a Board member make sure to keep your eyes open for Election announcements.

 

Direct Carrier Billing Index reveals the most favourable countries for DCB growth in the MEA region

Posted on by Andrea Putnam-Moorcroft

The first DCB Index developed by Evina and Telecoming is released today

  • Bahrain, Egypt, and Qatar are the most attractive markets for DCB, leading the index
  • The innovative tool measures the maturity of this mobile payment method in 18 countries
  • The development of the DCB Index is one of the commitments established in the alliance signed earlier this year by both companies

Analysts from Evina, experts in DCB protection, and Telecoming, experts in DCB implementation, have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.

Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool[1] uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.

As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.

Download the full DCB Index here: https://www.evina.com/resources/dcb-index-evina-telecoming/

According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.

Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.

According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.

South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.

According to Roberto Monge, COO of Telecoming, “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market “, says Monge.

David Lotfi, Founder & CEO of Evina, states, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”

 

[1] The figures provided are algorithmic-based estimations calculated from Evina sensors and Telecoming intelligence data. The DCB Index is intended for information purposes only.

 

SLA Digital Announce Carrier Billing Connections with UK Mobile Operators

Posted on by Andrea Putnam-Moorcroft

SLA Digital are pleased to announce that they have added UK mobile operators to their list of direct carrier billing connections.

As a carrier billing aggregator, SLA Digital can now offer full UK coverage, opening up new revenue streams for digital merchants and facilitating fast and frictionless mobile payment experiences for UK mobile customers.

“Our connections with UK mobile operators are a very welcome addition. Many of our clients have expressed interest in the UK and we hope they will have great success in the market. When it comes to mobile payments customers are looking for convenience and we are excited to provide a simple payment option for UK mobile subscribers to access our merchants’ services,” commented Kevin Drayne, CEO at SLA Digital.

SLA Digital Announce Partnership with Etisalat UAE for Carrier Billing

Posted on by Andrea Putnam-Moorcroft

SLA Digital is pleased to announce Etisalat UAE, one of the world’s leading telecom groups in emerging markets, as one of their mobile operator partners for carrier billing.

SLA Digital is connected to Etisalat for carrier billing, offering new and existing global content partners easy access to new customers through the convenient mobile payment option. Etisalat’s customers in UAE can access more digital content with the option to charge purchases direct to their mobile phone bill or by using their prepaid credit.

Kevin Drayne, CEO at SLA Digital commented, “Etisalat is an innovative partner and we are pleased to officially announce our partnership with the mobile operator. The carrier billing market in UAE has enormous potential for any content partners looking for a seamless and secure payment option for their customers and an additional revenue stream for their business.”

SLA Digital will continue to roll out new services with Etisalat UAE through subscriptions, one-off payments and in-app purchases with carrier billing.