market intelligence

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN

Posted on by Andrea Putnam-Moorcroft

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN, BRINGING INNOVATION AND MARKET INTELLIGENCE TO THE ONLINE DATING INDUSTRY

London, 21 March 2025 

MCP Insight, an award-winning provider of market intelligence, competitor benchmarking and risk management solutions, is excited to announce its collaboration with the Online Dating and Discovery Association (ODDA) and the launch of MCP DATESCAN, a cutting-edge platform designed to provide dating brands with deep market insights and competitor intelligence.

With a strong track record of delivering data-driven solutions across the digital services ecosystem, MCP Insight is committed to leveraging its proprietary technology to solve challenges and drive business growth. Recognising the increasing competition in the online dating space, MCP DATESCAN was developed to equip brands with the intelligence they need to optimise marketing performance, enhance customer acquisition strategies, and stay ahead of evolving market trends.

 

BETA VERSION IN DEVELOPMENT, SHAPED BY INDUSTRY COLLABORATION

 

MCP DATESCAN is currently in development, and MCP Insight is actively working alongside industry players to refine the platform, enhance functionality, and develop new features. The goal is to deliver a market intelligence and competitor benchmarking solution that has a tangible impact on key business areas, from ad performance and user engagement to strategic positioning and customer acquisition.

Kev Dawson, Director of MCP Insight, commented: “MCP Insight is thrilled to collaborate with ODDA as an Associate Member. Through our DATESCAN platform, we aim to provide dating brands with unparalleled market intelligence, offering a new level of visibility into advertising trends, competitor strategies, and customer engagement. By working closely with the industry, we’re ensuring MCP DATESCAN evolves into a game-changing tool that delivers real value to dating businesses navigating an increasingly competitive landscape with an ever- evolving regulatory focus.”

ODDA CEO Simon Newman welcomed MCP Insight to the association, stating: “We’re always looking to work with innovative companies that offer our members the insights they need to maintain their competitive edge. We’ve been really impressed with the capability of MCP DATESCAN, and as part of our commitment to expanding the services we provide, we’ll be sharing key industry trends through this collaboration in our new Members’ Area, launching next month.”

 

INNOVATION BEYOND DATING – SOLVING COMPLEX CHALLENGES ACROSS INDUSTRIES

 

MCP Insight’s Innovation Team continually seeks new ways to apply its expertise and proprietary technology to help businesses in diverse sectors overcome challenges and unlock new opportunities. The company’s agile approach to product development and problem-solving means it can rapidly adapt its solutions to meet the specific needs of different industries.

“Our expertise in market intelligence isn’t limited to the mVAS and mobile payments sector – we’re always exploring how our technology can deliver actionable insights and drive measurable outcomes for clients across a wide range of industries,” added Dawson. “MCP DATESCAN is a perfect example of how we’re evolving to serve new markets, and we’re keen to work with forward-thinking businesses looking for tailored solutions to solve their unique challenges.”

With MCP DATESCAN, dating brands now have a powerful tool to refine their strategies, optimise their marketing, and gain a competitive advantage. As the platform continues to develop in collaboration with ODDA and the wider industry, MCP Insight looks forward to delivering even greater value and impact in the online dating space and beyond.

For more information on MCP DATESCAN or to explore how MCP Insight can support your business, contact info@mcpinsight.com.

MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

Posted on by Andrea Putnam-Moorcroft

London – 13th May 2024

MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, today announced the appointment of Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role in driving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

“We’re delighted to welcome Kev Dawson to our team,” said Declan Pettit, Commercial Director at MCP Insight. “Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel the company’s growth initiatives and drive further success in our ongoing projects.”

Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in the mobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highly successful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

Dawson further reinforces his credentials with over five years of management experience within the mobile carrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMM alongside Toby Padgham for over six years (from 2016 to 2022).

“I’m thrilled to join MCP Insight,” said Dawson. “We have a long history together, and after years working at various other points in the value chain, it feels like the perfect time to join a company dedicated to helping the industry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive user interface, advanced features and even more insightful market intelligence and compliance oversight.

Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobile payments industry from fraudulent activities, providing trusted and enabling technology solutions that positively impact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but also enhancing efficiency and profitability of the mobile payments industry overall.

“While compliance and anti-fraud providers are sometimes perceived to be a barrier to growth, the innovative technology portfolio and capability of MCP Insight bucks this trend by partnering with parties across the entire value chain, to provide innovative solutions and bespoke insights.”

 

 

 

MCP Insight is a market-leading provider of market intelligence, ad compliance monitoring and anti-fraud solutions, empowering mobile network operators, aggregators and brands to
protect their businesses and ensure a secure mobile payments ecosystem.

MCP Insight’s flagship platforms, MCP SCANNER and MCP SHIELD, protect customers and advertisers from fraudulent activities and help build profitable and sustainable revenue streams. Furthermore, the company also offers risk management solutions across the global mobile payments landscape, providing visibility and insight over the entire value chain.
mcpinsight.com

MCP Insight Launches Scanner 3.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, Scanner (now version 3.0). This will be available to clients from today.

Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring.
“We have listened to client needs and worked closely with them over the past 6 months to understand what new product features should be added to Scanner. These new features will help clients grow their business, by having fast access to key market analysis and compliance support.” Toby Padgham, Director MCP.

MCP Scanner 3.0 adds significant new functionality, including:

  • New & Improved UI With Microservices Deployed to speed up the usage and interactive loading
  • Comparative analysis between your Brands, Competitor Watchlist and Rest of Industry
  • Performance/Market Share Metrics
  • Brand Category Analysis
  • Super Filters by MNO, Aggregator, Merchant, Category, Payment Types
  • Quarterly/Monthly/Weekly or Custom Range comparison between Brands
  • Brand Advertising Channel Analysis
  • New Brand Discoveries, Consistent/Periodic
  • New Facebook scanning engine
  • Full end-to-end tests showing payment flows

…And much, much more

To get an overview of the new system take a look at the video prepared by MCP Insight that gives you a look inside: MCP Insight Scanner 3.0

Learn more about Scanner

Monitoring Compliance Partners (MCP) have rebranded as MCP Insight Ltd.

Posted on by Andrea Putnam-Moorcroft

MCP’s foundation was built on advertising compliance monitoring and verification services for the VAS Industry. Over the last 4 years we have grown and evolved as a business. Not only are we now live in 26 territories (30 by end of Q2), we have also invested in producing deeper market intelligence to support our clients’ understanding of market trends – particularly in relation to compliance and fraud.

Our powerful monitoring and analytical tool-set makes us well equipped to provide a broader set of services to a wider marketplace. Therefore, we feel MCP Insight Ltd. better reflects our strategy for the future, as well as our value proposition over the coming years.

We look forward to continuing our work with valued clients, helping them to ensure that consumer safety and brand protection remains at the forefront of their on-line marketing strategies. Find out more about us and our services on our new website www.mcpinsight.com

For more information on exciting new products launching soon, follow us on Twitter & Facebook. If you would like a free demonstration of our product solution, contact us here.