compliance

Did you catch aimm’s Panel session today?

Posted on by Andrea Putnam-Moorcroft

 

This morning at the Carrier Billing & Mobile Payments Summit, Joanna Cox of aimm Chaired a panel to discuss: UK Regulation: Are you Ready for the Biggest Change in a Decade? We were be joined by David Ashman of MCP Insights Ltd, Victoria Hull, from Dynamic Mobile Billing, Peter Garside of EE and Léon Dijksman from Sam Media.

This session delved into the new regulatory model that is on the horizon in the UK. With Ofcom in the process of transitioning into regulatory power over the mobile and interactive media space, this will create change across the regulatory landscape for our industry.

aimm has been working hard to not only advise and guide members about this change with workshops, but regularly liaise with both the regulators about this transition. This knowledge sharing allows for the opportunity for growth in this market to continue while maximising consumer protection.

With updates from Ofcom expected in the next couple of months; aimm is gearing up for the next round of member meetings to share our knowledge and best practice, so that all our members can enter this next regulatory phase compliant.

During the Panel session the team also discussed best practice for effective Responsive Display Ad Marketing. This is a hot topic right now for many businesses, and the focus for one of our new Working Groups at aimm.

If you are not yet a member of aimm, and want to find out more about what is required to be compliant, as well as find new opportunities for growth, get in touch about membership and joining our mailing list for our updates.

MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

Posted on by Andrea Putnam-Moorcroft

London – 13th May 2024

MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, today announced the appointment of Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role in driving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

“We’re delighted to welcome Kev Dawson to our team,” said Declan Pettit, Commercial Director at MCP Insight. “Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel the company’s growth initiatives and drive further success in our ongoing projects.”

Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in the mobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highly successful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

Dawson further reinforces his credentials with over five years of management experience within the mobile carrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMM alongside Toby Padgham for over six years (from 2016 to 2022).

“I’m thrilled to join MCP Insight,” said Dawson. “We have a long history together, and after years working at various other points in the value chain, it feels like the perfect time to join a company dedicated to helping the industry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive user interface, advanced features and even more insightful market intelligence and compliance oversight.

Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobile payments industry from fraudulent activities, providing trusted and enabling technology solutions that positively impact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but also enhancing efficiency and profitability of the mobile payments industry overall.

“While compliance and anti-fraud providers are sometimes perceived to be a barrier to growth, the innovative technology portfolio and capability of MCP Insight bucks this trend by partnering with parties across the entire value chain, to provide innovative solutions and bespoke insights.”

 

 

 

MCP Insight is a market-leading provider of market intelligence, ad compliance monitoring and anti-fraud solutions, empowering mobile network operators, aggregators and brands to
protect their businesses and ensure a secure mobile payments ecosystem.

MCP Insight’s flagship platforms, MCP SCANNER and MCP SHIELD, protect customers and advertisers from fraudulent activities and help build profitable and sustainable revenue streams. Furthermore, the company also offers risk management solutions across the global mobile payments landscape, providing visibility and insight over the entire value chain.
mcpinsight.com

Ofcom Consultation October release date

Posted on by Andrea Putnam-Moorcroft

Ofcom logo

Ofcom have provided an update about the release of their pending consultation to industry.

It had been expected at the start of September, but they have now confirmed that they are working to publish their document in early to middle of October. The consultation period is expected to be 8 weeks long. There is however, the potential that this may get pushed back due to the Parliamentary Recess taking place during this time.

This consultation represents the biggest regulatory change in 10 years, and industry are looking to this document to see what the regulatory landscape will look like going forwards, though Ofcom have confirmed they hope to keep as much of Code 15 as possible.

aimm’s Code 15 training is available for companies who wish to ensure that their business and staff are compliant under this Code. This comprehensive training provides a look at the key elements of Code 15 and the Standards a Provider is required to operate under. If this is something you would like to learn more about and how this could benefit your business get your copy of the information pack above.

aimm are running a series of Workshops through November to allow members to provide feedback and thoughts that will contribute to aimm’s consultation response.

We will continue to keep industry updated on this and the timelines for this release. If you wish to receive occasional industry and regulatory updates for your business please use our contact form to request to join our mailing list.

Learn more about the transition of the PSA into Ofcom and the Ofcom Consultation

App Malware Reads Notifications Blood Pressure Tracker App

Posted on by Andrea Putnam-Moorcroft

 

As a leading mobile compliance and fraud specialist company, MCP Insight continually tests and validates potential issues coming from websites or malicious applications.
MCP have put together their document ‘MCP Mobile Malware Update‘ to reflect on a recent discovery of a malicious application called “Blood Pressure Tracker App”.

MCP understands the brand damage such fraud does to the mobile payments Industry and we will work with partners to ensure that fraud and the malicious operators perpetrating
fraud, are shut down. MCP work helps mitigate the impact of malicious activity, whilst also showing the importance of anti-fraud solutions and the role they play protecting business and consumers alike.

www.mcpinsight.com

 

Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War

Posted on by Andrea Putnam-Moorcroft

Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks it has picked up the emergence of shameless attempts to capitalise on the publics’ empathy for the plight of the citizens of Ukraine.

Soon after the Russian invasion, the MCP Scanner ad monitoring tool began identifying emotive banner adverts, such as the need for a ‘Ukrainian No Fly Zone’, appearing on random websites.

Members of the public clicking these adverts found themselves redirected to Adult (pornographic) content websites, and not to the balanced information sources or charity pages which the web user might reasonably expect.

These particular adverts, run by third-party affiliate marketeers, are the latest in a trend of misleading and in some cases, fraudulent adverts being picked up worldwide by MCP’s scanning tool.

Commenting on the finds, MCP’s Head of Compliance, David Ashman, said: “Companies or individuals seeking to gain commercial advantage by misleading the vulnerable consumer is a sad reality of the digital age; however, with the lives of women, children and everyday citizens being lost in Ukraine, this new style of sickly targeted advertising scrapes the very bottom of the moral barrel”

Without use of tools, such as MCPs Scanner, mainstream brands paying for referral traffic are often blind to the techniques and messages that certain Affiliates use to encourage user clicks through to the brand website.

The scope of potential harm extends not only to those consumers being misled, or children potentially being exposed to sexual content; charities also suffer when their legitimate calls for help are priced out of the market by unscrupulous advertisers.

These nefarious advertising practices are being brought into sharp focus with the UK Government’s Online Safety Bill.

The Bill will place a greater duty of care on companies and brands to understand the entire consumer journey and increase the controls and protections to identify and block these inappropriate traffic sources.

MCP’s Founder, Toby Padgham commented: “There is far more companies could be doing, voluntarily, to clean up the internet. Whilst we welcome the aims of the Online Safety Bill, the need for prescriptive regulation could have been prevented. We encourage big brands to utilise the tools already available to them to better self-police the leads and referrals they receive, as this will lead to the best outcome both for consumer and the Brand’s reputation”

MCP Insight is an anti-fraud & compliance solutions provider, with operations across Europe, Asia, Africa and the Middle East.