Battling Cyber Crime collectively

Cyber Crime or the threat of Cyber based intrusions into your business or home life is dramatically increasing while getting increasingly more subtle and AIME Members have already fallen victim to cyber crime that has cost the industry c.£20 million in the last year alone.

As consumers access to the internet increases through better connectivity on home PC’s and frequency of access increases through the use of mobile devices (60% of mobile users are now smartphone enabled), the penetration possibilities of cyber crime increase. All AIME Members either operate with consumer services that are accessed via the internet, or have internet connectivity themselves for their business.

Do not think that you are impervious to Cyber crime. Here are two examples at both ends of the spectrum:

1. A major High St. Bank knew that its account holders accounts were being compromised by lack of appropriate PC security (through spyware) and introduced a mobile phone check for their accounts when a new payee was being set-up by an account holder. The bank started to receive reports of accounts being drained when the subscribers had gone away on holiday. It appeared that the spyware detected the keystrokes to log in to the bank, the booking for holidays and the login for the mobile account management. The cyber crims using this data when the subscriber had left on holiday, called the mobile network, went through the usual security checks and asked that all calls to be transferred to another number as “the phone had been left at home”. Then they logged into the bank account, set up a new payee, went through the phone based authentication (which they could do due to the divert) and drained the account.  The consumers of course blamed the bank and the mobile network, but not their lack of PC security.

2.  The dominance of Android and the openness of the operating system has enabled the development of Trojans (software the comes into the mobile device under the guise of another software item that the consumer wanted). Trojans usually come via sites that offer software that would otherwise be unavailable or charged on the proper App store, but some have been known to come pre-loaded to the handset. A majority of handsets do not have antivirus software despite the wide availability of free basic protection or low cost protection. One Trojan caught recently in the UK is “chargeware” that can sit underneath images delivered to the handset from an app and take the consumers “clicks” on the images to feed them to affiliate advertising and premium SMS services, mimicking human behaviour but costing the  consumer and the advertiser significant amounts of money.

AIME Exec has embarked  on investigative work to ascertain where the large threats to Members lie and what we can do as a collective body to reduce these threats. We have initiated three programmes:

1. AIME Digital Marketing Working Group is looking at the area of safe Digital Marketing and covers affiliate publishers misleading practices as well as Malware threats. A Code of Practice for advertisers is being developed by AIME members that will be discussed soon with PhonepayPlus. The AIME website will have a facility for Members and other bodies to report threats to Members advertising. The information will then be shared with other Members, EU counterparts and CISP (see below).

2. CISP (www.cisp.org.uk) is a UK Government initiative that AIME will join and will sponsor individual Members to join. It is (Cyber Security Information Sharing Partnership) an information sharing collective, hosted by the Cabinet Office and run in partnership between UK Government and UK Industries. By contributing information and receiving information on all sorts of threats, from major hack attacks on large corporations to Android malware, the heightened situation awareness will help Members to reduce their exposure to this form of crime.

3. Cyber Street Wise (www.cyberstreetwise). This is a Home Office and Business Innovation and Skills initiative that is aimed at consumers and heightens their awareness of the risks they can take in their on-line world, including mobile. AIME would like all consumer facing Members to provide web site links to this initiative and discuss this also with consumers when they report issues with premium rate or Charge to Mobile services. We are also discussing with PhonepayPlus, adding elements to their call centre script that discusses antivirus software with their callers.

AIME will update this discussion with progress on the initiatives, but in the interim, please access CISP and CyberStreetWise and encourage your organisations to join in.

 

 

 

 

 

AIME elects its new Board

The AIME Board Election results are announced today!

From the 10 Members who put themselves forward for election, 8 positions were elected.

The new AIME Board comprises of:

Jeremy Stafford-Smith        Vodafone

Rob Weisz                                      Fonix

Barry Hayter                                ITV

David Sheridan                          mGage

Graham Pottie                            BT Agilemedia

Chris Newell                                ImpulsePay

Phil Davies                                   OpenMarket

Eric Feltin                                    Safari Mobile (UK) Ltd

 

Edward Boddington from Harvest Media remains as Board Chair for the next six months to help the new members start to drive AIME’s strategic direction. The new Chair will be elected by the Board later in the year from Board Members.

 

The role of the Board is incredibly influential in the direction that AIME takes to serve its membership, and all elected Board Members, having been elected by their industry peers should be very proud of the position in the Interactive Media and Entertainment Industry that they now occupy.

 

AIME Update to Affiliate Marketing Discussion Paper

PhonepayPlus published on 31st March, a discussion paper on affiliate marketing. To view this paper please click here. 

Since June 2013, AIME has engaged with PhonepayPlus, to establish a fair, transparent and  pragmatic treatment of the premium rate industry who are running compliant services but have had some issues – not of their making- with digital marketing.

Companies in the mobile premium rate services market have put in place and continue to evolve, methods to deal with the rapidly emerging issues that rogue publishers in the affiliate marketing value chain can cause. However, despite  best efforts, the industry has found themselves to be increasingly at risk of regulatory intervention into their businesses, causing a collapse in confidence.

AIMEs engagement with PhonepayPlus has been misinterpreted to make it appear that AIME is supporting companies whose services are non compliant, which is not the case.

AIME has engaged with other UK regulatory bodies and Government bodies to establish like-for-like treatment of other industries and to ensure that AIME members are aware of the governments cyber crime initiatives.

AIME welcomes the PhonepayPlus discussion paper and welcomes that it mentions two AIME initiatives that came out of a the specialist Digital Marketing Working Group, formed to look at the issues.

The paper supports the proposed AIME (Digital Marketing) Code of Practice and the Early Warning System for submitting and distributing notifications of malware and misleading practices and implies that demonstration of involvement in these initiatives will help to show an advertisers  controls over their digital marketing.

AIMEs engagement with the Home Office, BIS, the ASA and the Cabinet Office will improve Members knowledge on internet malpractices through cybercrime reporting and also provide a route for Action Fraud to be notified of PC and Mobile Handset malware that Members may identify.

AIME is committed to involving PhonepayPlus in AIMEs initiatives to help them achieve their published values of transparency and industry collaboration and our response to the discussion paper will give an opportunity for the voice of industry on this topic. AIMEs objective is to help Members and their customers operate with business surety and confidence in the UK digital market.

AIME is also active in encouraging all consumer contact points in regulators and Members to discuss virus and malware protection, leveraging off the back of the Cyber Street initiative (www.cyberstreetwise.com) led by the Home Office, BIS and Cabinet Office. A significant amount of home computers and smartphones do not carry active protection software, leaving consumers and their children at high risk of fraud and malpractices.

The AIME Digital Marketing Working Group will be meeting on the 14th April to discuss the Affiliate Marketing Discussion Paper. Members involved in delivering or using affiliate marketing that wish to be involved with AIMEs activity and discussions on this matter should contact info@aimm.co.”

AIME Board Elections Closing 4th April

AIME is pleased to announce that election process for the new AIME board 2014 to 2016  has now commenced, with Members able to cast their vote on the 10 nominated candidates put forward.

We are pleased to say that Edward Boddington will be staying on as Chairman for six months to help the Executive to bring in the new board members.

Members can read the manifestos for each of our nominees to help cast votes here. The Manifestos of each candidate will also be discussed at the forthcoming AIME General Meeting on 27th March.

Each Member organisation taking part in the election should choose, on a 1 to 10 ranking basis, their favourite candidates to ensure a democratic process. Click the button below to be taken to our online voting system.

votenow

AIME PRS Market Confidence Survey Open

The annual AIME PRS market confidence survey is now open for member feedback on the link below.

The past 12 months have been a particularly volatile period for the mobile payment industry, with revenues falling dramatically in a number of content verticals. We encourage all members to participate in the short 10 question survey to help develop an understanding of the key market drivers.

The output of the survey is an important tool to aid AIME’s dialogue with Government and regulators and shape industry initiatives to facilitate market growth.

Individual response will be handled in strict confidence and data will only be published in an aggregated form.

Respond Now