aimm News

Evina’s anti-fraud mission continues with TrafficScreener

Posted on by Andrea Putnam-Moorcroft

 

Paris, May 10, 2021

Evina, the leading specialist in cybersecurity for mobile payments, has unveiled a new tool that extends the anti-fraud protection throughout the entire monetization flow, starting from the source of traffic.

The Paris-headquartered firm with operations in Europe, the Middle East and 15 African countries says TrafficScreener helps merchants master mobile traffic monetization by detecting fake visits.

After creating Evina DCBprotect, the market’s best anti-fraud solution to block bots at the time of payment, Evina now leverages the same cutting-edge technology to detect bots as they arrive on a merchants page.

According to Farid Taha, Chief Customer Officer at Evina: “When dealing with a CPC (cost per click) model, merchants need to know what type of click – fraudulent or authentic – is leading to their webpage. This has long been a blind spot when dealing with ad traffic and it’s why Evina created a tool that provides visibility on all visits following ad clicks.”

Mr Taha elaborates by explaining that, in mobile traffic monetization, the objective of merchants is to optimize their media buying. This is done by evaluating traffic sources via cost per click, click through rates, conversion rates and invalid clicks. Effective media buying depends on reliable data analytics and when there is a lot of undetected fraud in the form of bots making click-throughs, the decision-making process becomes skewed.

For more information, please contact Evina at https://info.evina.com/trafficscreener/contact-us

“With TrafficScreener, the real conversion rate is revealed through the detection of fake visits. This means merchants can decrease fraudulent traffic, boost conversion rates and ultimately increase their revenue,” adds Mr Taha.

This new product represents the flip-side of Evina DCBprotect which stops bots from making payment attempts. Now, traffic monetization can be mastered while fraudulent payments by bots are similarly prevented. While DCBprotect protects the payment page from bots, Traffic Screener detects bots that derive directly from the banner ads. By revealing real traffic and real conversation rates, merchants can optimize their mobile monetization activities. The aim is to reduce the 20% of budget merchants lose when they acquire fake traffic.

Specifically, TrafficScreener enables merchants to receive real figures that reflect the quality of their traffic. Healthier traffic sources can be rapidly identified while fraudulent ones can be quickly cut off. The product even enables merchants to be reimbursed for fraudulent traffic as Evina can provide proof of bot-based activities. Finally, merchants gain a competitive advantage and higher conversion rates by accessing valuable data analytics that enable smarter decision-making.

Thanks to over 15 years of R&D in cybersecurity for mobile payments, Evina’s anti-fraud technology now analyzes more than 16 million transactions per day worldwide. Some 99.94% of fraudulent transactions are detected, with a 0.06% false positive rate recorded, and less than 100ms latency.

Evina’s DCBprotect flagship anti-fraud offering protects mobile transactions by employing anti-fraud sensors to enable mobile network operators, payment gateways and merchants to transform fraud into a manageable phenomenon.

Evina’s primary objective is to strengthen cybersecurity practices by informing MNOs and players that make up the mobile ecosystem on the inner workings of fraud to better protect mobile users and businesses.

Together with leading mobile industry associations such as MEF and the GSMA, Evina is helping to create a mobile ecosystem built on trust and transparency and underpinned by smart solutions that create prosperity.

Evina regularly produces case studies with renowned MNOs, updates on the latest types of fraudulent techniques, and reports that provide market players with information on country fraud rates, the most common regional fraud techniques, and the trending malicious apps.

 

Website:  https://www.evina.com/

Twitter: @EvinaTech

LinkedIn:  https://www.linkedin.com/company/evina/

BBC Children in Need Fixed Term Contract Opportunity

Posted on by Andrea Putnam-Moorcroft

BBC Children in Need have an exciting opportunity for a Head of Appeal Operations to join the team on a 12 Month Fixed-Term Contract.

This is a critical role for the charity, leading the extensive Appeal Campaign in the autumn period.  The Head of Appeal Operations is responsible for the successful delivery of all operational elements of the annual BBC Children in Need Appeal Campaign.

BBC Children in Need is the BBC’s UK Charity, and exists to make a positive difference to the lives of disadvantaged children and young people across the UK.  Our refreshed objectives and activities will ensure the impact we have on children’s lives is front and centre of the work the charity undertakes over and above the projects and services we fund.

The closing date for this role is the 4th May, and all details about the role and how to apply can be found: HEAD OF APPEAL OPERATIONS ROLE

mGage and Oxfam successfully launch world-first RCS mobile payment campaign

Posted on by Andrea Putnam-Moorcroft

In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.

At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.

“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,” said Nick Millward, Vice President Europe at mGage. “RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users expected by 2023, it is a service that is soaring in popularity.”

Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.

“We are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,” said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. “Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.” 

Watch the video interview with Oxfam and mGage on YouTube – “Oxfam GB & mGage Successfully Launch World First RCS & Mobile Payments Campaign“

Fonix announces half year report

Posted on by Andrea Putnam-Moorcroft

Fonix, the mobile payment and messaging specialist, which was admitted to AIM on London’s Stock Exchange in October 2020, is pleased to release its half year results.

Fonix’s CEO, Rob Weisz stated, “We’re really excited about publishing our interim report which highlights the great start we have had to life as a publicly listed company”

The company was established in 2006 and has embraced the growing needs of the mobile payments and messaging landscape. Fonix will continue to focus on providing high quality products and supporting clients across its core operating sectors including media, broadcast, charity and gaming.

Rob Weisz added, “We’re really proud to be working with many high-profile brands such as ITV, Global, Bauer Media and BBC Children in Need and we look forward to expanding on this and driving the business forward in 2021.”

View Fonix’s full Interim Report here.

New Board members announced

Posted on by Andrea Putnam-Moorcroft

Throughout February we were accepting nominations from members to join the aimm Board.

We had 6 positions available and received 4 nominations from candidates so there is no need to go to a vote. This means we are able to announce our new Board members to you now.

  • Naomi  Hone – EE
  • Ana-Rosa Broster – Telefonica

We are also pleased that two members of the existing Board decided to re-stand and will continue to serve on the Board:

  • Rob Weisz – Fonix 
  • Alan Partington – Telecom2

You can learn more about our new Board members from the Candidate Information sheet.

Please join us in congratulating them, and we look forward to working with them, when they officially start their new roles on the 1st April. They will now hold their seats on the Board for the next two years.

 

 

Photo by Patrick Fore on Unsplash