aimm News

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN

Posted on by Andrea Putnam-Moorcroft

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN, BRINGING INNOVATION AND MARKET INTELLIGENCE TO THE ONLINE DATING INDUSTRY

London, 21 March 2025 

MCP Insight, an award-winning provider of market intelligence, competitor benchmarking and risk management solutions, is excited to announce its collaboration with the Online Dating and Discovery Association (ODDA) and the launch of MCP DATESCAN, a cutting-edge platform designed to provide dating brands with deep market insights and competitor intelligence.

With a strong track record of delivering data-driven solutions across the digital services ecosystem, MCP Insight is committed to leveraging its proprietary technology to solve challenges and drive business growth. Recognising the increasing competition in the online dating space, MCP DATESCAN was developed to equip brands with the intelligence they need to optimise marketing performance, enhance customer acquisition strategies, and stay ahead of evolving market trends.

 

BETA VERSION IN DEVELOPMENT, SHAPED BY INDUSTRY COLLABORATION

 

MCP DATESCAN is currently in development, and MCP Insight is actively working alongside industry players to refine the platform, enhance functionality, and develop new features. The goal is to deliver a market intelligence and competitor benchmarking solution that has a tangible impact on key business areas, from ad performance and user engagement to strategic positioning and customer acquisition.

Kev Dawson, Director of MCP Insight, commented: “MCP Insight is thrilled to collaborate with ODDA as an Associate Member. Through our DATESCAN platform, we aim to provide dating brands with unparalleled market intelligence, offering a new level of visibility into advertising trends, competitor strategies, and customer engagement. By working closely with the industry, we’re ensuring MCP DATESCAN evolves into a game-changing tool that delivers real value to dating businesses navigating an increasingly competitive landscape with an ever- evolving regulatory focus.”

ODDA CEO Simon Newman welcomed MCP Insight to the association, stating: “We’re always looking to work with innovative companies that offer our members the insights they need to maintain their competitive edge. We’ve been really impressed with the capability of MCP DATESCAN, and as part of our commitment to expanding the services we provide, we’ll be sharing key industry trends through this collaboration in our new Members’ Area, launching next month.”

 

INNOVATION BEYOND DATING – SOLVING COMPLEX CHALLENGES ACROSS INDUSTRIES

 

MCP Insight’s Innovation Team continually seeks new ways to apply its expertise and proprietary technology to help businesses in diverse sectors overcome challenges and unlock new opportunities. The company’s agile approach to product development and problem-solving means it can rapidly adapt its solutions to meet the specific needs of different industries.

“Our expertise in market intelligence isn’t limited to the mVAS and mobile payments sector – we’re always exploring how our technology can deliver actionable insights and drive measurable outcomes for clients across a wide range of industries,” added Dawson. “MCP DATESCAN is a perfect example of how we’re evolving to serve new markets, and we’re keen to work with forward-thinking businesses looking for tailored solutions to solve their unique challenges.”

With MCP DATESCAN, dating brands now have a powerful tool to refine their strategies, optimise their marketing, and gain a competitive advantage. As the platform continues to develop in collaboration with ODDA and the wider industry, MCP Insight looks forward to delivering even greater value and impact in the online dating space and beyond.

For more information on MCP DATESCAN or to explore how MCP Insight can support your business, contact info@mcpinsight.com.

MCP SCANNER wins MEFFYS Award

Posted on by Andrea Putnam-Moorcroft

Image shows MCP Insight logo in a banner with the CEO Kevin Dawson at the Meffy Awards 2025

MCP Insight are excited to share some fantastic news – MCP SCANNER 4.0 has won the MEFFYS Award for Payments & Commerce!

This recognition from Mobile Ecosystem Forum community highlights MCP SCANNER’s impact in helping businesses monitor advertising performance, optimise revenue and manage risk across the mobile payments ecosystem. This award also reflects the hard work of our team – from those who built MCP SCANNER to those who work closely with our clients every day to ensure they get the most out of our platform.

The award-winning MCP SCANNER 4.0 was launched earlier this year, introducing key enhancements designed to give businesses even greater control and visibility over their advertising performance, risk management, and revenue optimisation.

Toby Padgham, COO of MCP Insight, expressed his pride in this achievement:

“We are absolutely delighted to receive this award, which is a testament to the incredible team at MCP Insight. This achievement isn’t just about the technology – it’s about the people behind it. From our technical experts who built the platform to those who ensure it continuously evolves to meet our clients’ needs, and the team who work closely with our clients to manage risk and maximise revenue, this award belongs to them all. MCP SCANNER isn’t just a tech platform; it’s also the service we deliver that makes it truly invaluable to the industry.”

Read more about our win here: https://mcpinsight.com/meffys-payment-and-commerce-winners/

A huge thank you to everyone who voted for us and to MEF for organising such an incredible event in Barcelona! Thank you for your continued support, and we look forward to working with you in the future!

The MCP Insight Team

AIMM & MCP INSIGHT collaborate to help industry improve their Google Ads marketing

Posted on by Andrea Putnam-Moorcroft

 

aimm and MCP Insight logos overlaid on background with keyboard for the release of the Google Ads Best Practice Document.

28th January 2025

aimm the specialist UK trade association for the interactive media industry are pleased to announce the release of their Google Responsive Display Ads Best Practice Guidance to help businesses not only prosper but stay compliant while they are doing it.

The guidance provides broad principles as a foundation to understanding better ad design for Google Responsive Design Ads (RDA) and to improve compliance with approved industry standards.

Google RDAs is big business, so getting it right is important. Reaching a larger audience and optimising your conversions and boosting click through rates is the goal for any business wanting to advertise. Which is why so many businesses are now turning to RDA’s to do just that.

Google Responsive Display Ads (RDAs) offer advertisers significant benefits by automating the ad creation process, enabling ads to adjust in size, format, and layout to fit various placements across the Google Display Network.

However, this flexibility can create issues when key information or contextual elements, aligned with regulator and MNO codes, are omitted or not displayed in a sufficiently prominent manner. These kinds of issues can lead to consumer confusion, increasing the likelihood of consumer complaints and potentially result in regulatory action.

Industry Guidance

That’s why aimm has created their Best Practice Guide, that came from their new Google Ads Working Group. The Google Ads Working Group formed by aimm and co-chaired by MCP Insight, is for its members to understand the correct requirements, and mitigate any increase in regulatory interest from the incorrect use of Google Responsive Display Ads (RDA).

By following this guidance, Advertisers, including those entering the market for the first time, can help ensure compliance with industry standards. Therefore reducing the risk of regulatory intervention, and protect the long-term sustainability of this advertising channel as a viable and trusted marketing tool.

Joanna Cox, General Manager of aimm said: “aimm’s remit is to work with its members to negotiate the regulatory environment in which they operate. We’re delighted to publish this document, in conjunction with MCP Insight, which is a perfect example of member collaboration, where Merchants across Industry, have come together to proactively create agreed best practices for the good of the consumer and the longevity of the market.”

Some of the topics covered in the paper include key recommendations for ad design, how Google RDAs work, Google Ad policies and examples of advertising flows, as well as an overview of the regulatory requirements for this area to help guide businesses about the best choices available.

The aimm Google RDAs Best Practice guidance is a live document which will continue to be updated as Google polices, and regulatory requirements are renewed to ensure it is a valuable resource for industry for the foreseeable future.

Kev Dawson – Director at MCP Insight added: “MCP are delighted to have worked closely with aimm and its members to gather considered views to enable the publication of this best practice document for Google RDAs. At MCP Insight, we see first-hand how important responsible advertising is – not just for protecting consumers, but also for ensuring a fair, trusted and sustainable market for everyone. This collaborative effort is a great step towards helping businesses navigate the complexities of advertising compliance, while maintaining growth alongside positive consumer experiences.”

Our Google Responsive Display Ads Best Practice Guidance is currently available to aimm members.

To learn more about becoming an aimm Member please visit our information page: https://aimm.co/benefit-table/

Fonix plc unveils PayFlex and DonationPortal

Posted on by Andrea Putnam-Moorcroft

 

Fonix plc unveils PayFlex and DonationPortal: redefining payment orchestration and online giving

Fonix plc, a leader in mobile payments and interactive services, proudly announces the launch of two new and exciting products, PayFlex and DonationPortal, designed to enhance and optimise payment orchestration and digital fundraising for businesses and charities.

These innovative offerings are part of Fonix’s broader ecosystem of Checkout products, reflecting the company’s commitment to providing tailored, secure, and seamless payment solutions that drive growth in transactions and enhance engagement with business consumers.

PayFlex’s phase one launch will transform how consumer journeys enable the ability to recover any failed SMS billing payments with a dynamic alternative payment solution. It minimises revenue loss and enhances customer satisfaction by redirecting users to adaptive online payment options via instant SMS payment links. Supporting methods like credit cards, Apple Pay, Google Pay, and PayPal, PayFlex dynamically optimises options for devices while ensuring security through 3D Secure and fraud prevention.

DonationPortal simplifies online giving for medium to large charities, enhancing donor engagement and maximising Gift Aid contributions. Custom-branded donation pages build trust, while flexible payment options like cards, PayPal, and Apple Pay create an intuitive donor experience. Streamlined processes remove barriers to giving, with real-time analytics, secure transactions, and automated confirmation capturing every donation opportunity.

“This is a natural evolution for the Fonix business. Our focus has always been to provide the best in class combination of engagement and transactions through the one thing most of us have in our pockets, the mobile phone. PayFlex and DonationPortal represent the next step in our mission to go further in this and empower businesses and charities with innovative, mobile-first payment solutions,” said Rob Weisz, CEO of Fonix. “With these products, we’re enabling businesses to grow their revenue and charities to increase donations, wholly centred around the user experience – while delivering unmatched functionality, security and experience in this space.”

 

 

Fonix is the UK’s leading provider of mobile payments and interactivity solutions, delivering frictionless, engaging mobile experiences for organisations across the media, gaming, charity, digital services, and transport sectors. With a reputation for innovation and reliability, Fonix is trusted by industry leaders including Global Radio, ITV, Comic Relief, Channel 5, and Bauer Media Group.
Discover how Fonix can transform your payment strategy today. Visit www.fonix.com.