mcp

Asiacell Iraq choose MCP Insight to protect their 16 million customers from fraudulent DCB traffic

Posted on by Andrea Putnam-Moorcroft

 

Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.

MCP will be working closely with IQ Services, the Carrier’s internal Master Aggregator, who manage all merchants offering services on Asiacell’s network.

MCP’s combined Scanner and Shield solutions enables Asiacell to detect fraudulent and non-compliant traffic on all advertising campaigns from the initial banner right through to billing. It is this cross analysis of data gathered that provides the 360 degree picture of what is happening at every click throughout the user’s journey. This is all collated in and controlled by MCP’s on-boarding portal, Net–which stores all tests, manages the resolution process and provides all the compliance/fraud performance reviews.

Declan Pettit, Director of MCP:

“We are delighted to have been selected by Asiacell to help in the fight against fraud. It shows they have serious intent to protect their customers against this current threat that affects the whole Carrier Billing Industry worldwide. It is only when all Carrier’s actively take this lead in the fight against fraud that bad actors will finally get the message that their efforts are futile.”

Chra Hussain, CCO of Asiacell added:

“At Asiacell, we understand that customer confidence in our systems and processes is absolutely essential to maintain our reputation of excellence. MCP have been selected as they have shown, throughout a lengthy trial, that their solutions are up to the essential job of protecting the whole Value-Added Services and Direct Carrier Billing value chain”

 

 

 

About MCP:

MCP was founded in 2014 and provides anti-fraud services across 35 countries currently. With 55 staff and offices in UK (Head Office), Dubai (Tech), South Africa (Regional)& Pakistan (Operations), MCP cater for the needs of a large selection of Carriers. 100% of MCP’s technology is built internally.

 

About Asiacell:

Asiacell “Brings Us Together” is the leading mobile telecommunications and digital services provider in Iraq, exceeding a subscriber base of 16 million satisfied customers as of January 1st, 2021. Asiacell is recognised as the first mobile carrier to operate in Iraq and the first to achieve full nationwide coverage, offering quality 4G services across all Iraqi governorates. Asiacell’s network covers 99%+ of the Iraqi population, making its national network the most extensive among the other two mobile operators in Iraq. Since January 2015, Asiacell is proud to be the best internet service provider offering the highest quality network in Iraq.

 

Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War

Posted on by Andrea Putnam-Moorcroft

Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks it has picked up the emergence of shameless attempts to capitalise on the publics’ empathy for the plight of the citizens of Ukraine.

Soon after the Russian invasion, the MCP Scanner ad monitoring tool began identifying emotive banner adverts, such as the need for a ‘Ukrainian No Fly Zone’, appearing on random websites.

Members of the public clicking these adverts found themselves redirected to Adult (pornographic) content websites, and not to the balanced information sources or charity pages which the web user might reasonably expect.

These particular adverts, run by third-party affiliate marketeers, are the latest in a trend of misleading and in some cases, fraudulent adverts being picked up worldwide by MCP’s scanning tool.

Commenting on the finds, MCP’s Head of Compliance, David Ashman, said: “Companies or individuals seeking to gain commercial advantage by misleading the vulnerable consumer is a sad reality of the digital age; however, with the lives of women, children and everyday citizens being lost in Ukraine, this new style of sickly targeted advertising scrapes the very bottom of the moral barrel”

Without use of tools, such as MCPs Scanner, mainstream brands paying for referral traffic are often blind to the techniques and messages that certain Affiliates use to encourage user clicks through to the brand website.

The scope of potential harm extends not only to those consumers being misled, or children potentially being exposed to sexual content; charities also suffer when their legitimate calls for help are priced out of the market by unscrupulous advertisers.

These nefarious advertising practices are being brought into sharp focus with the UK Government’s Online Safety Bill.

The Bill will place a greater duty of care on companies and brands to understand the entire consumer journey and increase the controls and protections to identify and block these inappropriate traffic sources.

MCP’s Founder, Toby Padgham commented: “There is far more companies could be doing, voluntarily, to clean up the internet. Whilst we welcome the aims of the Online Safety Bill, the need for prescriptive regulation could have been prevented. We encourage big brands to utilise the tools already available to them to better self-police the leads and referrals they receive, as this will lead to the best outcome both for consumer and the Brand’s reputation”

MCP Insight is an anti-fraud & compliance solutions provider, with operations across Europe, Asia, Africa and the Middle East.

MCP Insight Launches Scanner 3.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, Scanner (now version 3.0). This will be available to clients from today.

Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring.
“We have listened to client needs and worked closely with them over the past 6 months to understand what new product features should be added to Scanner. These new features will help clients grow their business, by having fast access to key market analysis and compliance support.” Toby Padgham, Director MCP.

MCP Scanner 3.0 adds significant new functionality, including:

  • New & Improved UI With Microservices Deployed to speed up the usage and interactive loading
  • Comparative analysis between your Brands, Competitor Watchlist and Rest of Industry
  • Performance/Market Share Metrics
  • Brand Category Analysis
  • Super Filters by MNO, Aggregator, Merchant, Category, Payment Types
  • Quarterly/Monthly/Weekly or Custom Range comparison between Brands
  • Brand Advertising Channel Analysis
  • New Brand Discoveries, Consistent/Periodic
  • New Facebook scanning engine
  • Full end-to-end tests showing payment flows

…And much, much more

To get an overview of the new system take a look at the video prepared by MCP Insight that gives you a look inside: MCP Insight Scanner 3.0

Learn more about Scanner

Introducing MCP Insight’s bespoke Fraud Detection and Fraud Blocking Solution

Posted on by Andrea Putnam-Moorcroft

MCP Shield provides real-time fraud detection and blocking with an intuitive analytics portal and a simple implementation process. The tool operates by detecting unexpected changes and actions on your service landing or payment page. It determines whether a payment request is legitimate or fraudulent by monitoring the activity of the alleged consumer and by logging whether the consent is bot or human in a transaction assessment.

MCP Shield provides the information you need to decide whether or not to block.

MCP Shield Dashboard

  • Monitors 100+ variables grouped into fraud categories
  • Provides statistics on APK and Browsing fraud on your advertising traffic
  • Provides transactional detail and statistics
  • Real-time transaction assessment results available on request
  • You decide when and what to block

MCP Shield Implementation

  • Fill out a simple form to add your services to the MCP Shield dashboard
  • Add a snippet of code to your landing or payment pages to deploy MCP Shield on your service

To find out more contact MCP Insight.

MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq

Posted on by Andrea Putnam-Moorcroft

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq.

MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our monitoring services and augment our existing MENA coverage in UAE, Kuwait, Egypt and Iran. We intend to continue our ethos of co-operating in a transparent and joined up way with the mobile billing industry to help resolve the increased fraud threat in these territories.’