Following the highly successful AIME Power50 conference last month we now have videos of all our speakers for those members who could not attend the conference. You can select the entire collection or just pick the talks you like to hear.
Please use the link to take you to the video page. It costs £75 to view the entire collection or £15 per video.
We hope you will enjoy the opportunity to access these thought provoking presentations.
A study commissioned by PhonepayPlus shows that there is potential for mobile operator billing for digital content and services to grow to c. £500 million and gain a 4% UK market share of micropayments.
Non-Adult entertainment products account for over 80% of digital products and services sold in the UK. Major App stores and operating system platforms such as iOS and Android have a strong influence over how digital content is monetised and consumed, but the study identifies opportunities for mobile operators who wish to play a significant part in the micropayments eco-system.
The study shows that strategic positioning and development of operator billing, operating under the generic name of charge to mobile in the UK is required to ensure that it has a key role to play by bringing in digital inclusion of consumers and through its low friction interfaces such as Payforit.
The report is available from PhonepayPlus on this link
