Mobile Payments – Every Second Counts
Attention span is at an all-time low, with the modern day consumer having an average attention span of 8 seconds. That is potentially 8 seconds to grab the consumer’s attention, persuade them to commit to purchase and complete the transaction. Every second longer increases the chance of purchase abandonment.
Learn how IMImobile can help increase your online purchase rates: IMImobile-Mobile Payments Feature October-2014