Attention span is at an all-time low, with the modern day consumer having an average attention span of 8 seconds. That is potentially 8 seconds to grab the consumer’s attention, persuade them to commit to purchase and complete the transaction. Every second longer increases the chance of purchase abandonment.
Learn how IMImobile can help increase your online purchase rates: IMImobile-Mobile Payments Feature October-2014
To read the full press release with the details of this exciting acquisition please read here: PR_IMImobile_Acquires_TextLocal
eTX and Enarpee Services join forces to create a new regulatory services company, Monitoring and Compliance Partners Ltd (MCP) and launch three key market support services:
– GoVerifyit (robust verification of consumer opt-in)
– VeriAudits (automated testing & monitoring)
– VeriScanner (affiliate tracking & recording)
eTX and Enarpee Services have joined forces to supply a full suite of regulatory services to, not only the Telecommunications Sector and PRS Industry, but also to other payment sectors. Commenting on their new entity ‘Monitoring and Compliance Partners’ (MCP), Declan Pettit, eTX Managing Director said: “Enarpee Services have years of experience in these markets and have built up not only a fine reputation, but also a network of International connections that we can tap into. Additionally, their collaborative approach to consultative services acts as a perfect complement to our technically focused solutions’. Neil Penny, MD of Enarpee Services added: “We have known eTX for years and are aware that they have a stable of well recognised, scalable applications to cater for the regulatory needs of the industry – used by European Regulators, Technical Aggregators and Marketing Companies. GoVerifyIt (their updated ‘bolt-on’ version where merchants are live in 24hrs) and their VeriAudits offer in particular, have a wide appeal and traction with the PRS market already.”
MCP has recently added a new product called VeriScanner, that scans sites leading to merchant sites and identifies changes to assess for regulatory compliance.
MCP’s first major contract was signed in July with First Data Corporation, a provider of electronic payment solutions and estimated to be one of the world’s largest organisations. MCP provides monitoring services of First Data’s new merchants.
MCP will be attending World Telemedia Marbella 15-17th October, so feel free to contact Neil Penny there for further information: 0771 434 5752/neil@monitoringcompliancepartners.com.
Editors Notes
Formed in 1997 by brothers Declan and Brian Pettit, eTX’s core offering is the ‘Touchpoint’ Application Development platform, a hardware/software system that intelligently manages information/events in a real-time environment. This platform comprises proprietary technology which is the result of fifteen years research and development, and which is particularly suited to fast-moving environments.
Enarpee Services are the world experts in Regulatory Advice, Due Diligence, Compliance and Product & Service Audits for companies utilising Premium Billed mechanisms in support of their services to Consumers. Run by Neil Penny and Toby Padgham, currently Enarpee Services are the appointed Regulatory & Compliance partner for the UK’s largest Mobile Network Operator, EE (which also incorporates the T-Mobile & Orange Mobile Network brands).
For full information about the service that MCP can offer please see their ad here: MCP services.
October 2014
Empello, who provides compliance support and ad monitoring, has today announced a major leap forward in its Ad Monitoring capabilities.
Empello scans the web for non-compliant or misleading Affiliate Marketing, recording screenshots and URL details so action can be taken where necessary. So clients can harness the benefits of Affiliate Marketing, whilst minimising the risks.
The new technology, dubbed “Guardian”, is now active and provides Empello with vastly increased scanning and ad discovery capabilities.
Empello’s “Guardian” is essentially an automated robot which looks for websites containing specific types of adverts, e.g. premium SMS, mobile-billed services, and other products which are monetised via mobile payments.
For each site located, the robot automatically follows advertising links and captures a series of screenshots as well as every single URL from the end-to-end consumer journey.
Guardian does this by emulating a human using a real mobile, tablet or desktop device in a specific country on either a Wi-Fi or 3G/4G network. The target website and advertising network is unable to know the difference, since Guardian appears for all intents and purposes to be a real user.
In the battle against misleading Affiliate Marketing, Empello can now scan thousands of digital marketing placements every day, employing its Guardian technology.
Furthermore, new or changed sites can be quickly reviewed, and the resulting analysis processed by human analysts where non-compliance or other issues are detected.
Having invested heavily in this technology, Empello is pleased to continue providing its clients the best possible compliance support and advertising monitoring.
With Empello and Guardian at your side, it is now much safer to use Affiliate Marketing to promote Mobile services and Mobile-billed products.
About Empello
Empello helps global mobile operators, billing aggregators and on-line merchants identify and fix compliance issues. Across four continents the company monitors mobile internet advertising and m-payments for compliance with regulations.
The risks of non-compliance include brand damage, business disruption, financial penalties as well as loss of consumer trust.
As a business founded by former mobile network executives, Empello understands what is needed to support clients to minimise regulatory risk. Through the use of innovative technology, Empello detects, assesses and remedies non-compliance.
Empello delivers over 5,000 audits per year from its London headquarters using global testing capabilities. Working with clients throughout the value chain, Empello delivers a proactive solution to compliance.
With only a couple of weeks before our highly anticipated Late Summer Networking Event we have had a great response from companies from all areas of the Interactive Media, and Entertainment.
We would like to thank our two Sponsors for their support helping to make it a great night.
The list of our evening attendees are here: Attendee list
