Evina raises 20 million euros to secure financial services for telecom operators

 

Paris, November 18, 2021 – Paris-based cybersecurity company Evina, which operates in 70 countries, has announced a €20 million funding round to consolidate its leading position in securing financial services for telecom operators.

The future of telecom operators will not be determined by the sales strategy of cell phone plans, but by the ability to provide new services to the huge customer bases they have patiently built up. Among these, financial services are the most crucial.

The financial services offered by telecom operators today not only offer the possibility to buy digital content, mobile applications or subscriptions to major streaming platforms directly via their SIM card, but also to receive, withdraw and transfer money. The aim is both to offer a highly efficient one-click payment method with conversion rates 100 times higher than those of a bank card, and to replace and compensate for the absence of basic banking services. Especially at a time when there are more smartphones than people on earth, and 2 billion people do not have a bank account.

Today, nearly 20% of global digital content purchases go through operators. By 2021, this will be worth more than $40 billion, with double-digit annual growth. In addition, more than $2.5 trillion is flowing through operators’ e-wallets. This amount is expected to double within 5 years.

The financial services offered by operators are so successful that they have inevitably attracted organized crime from around the world. “All the criminal organizations in the world are converging on cybercrime,” warns Guillaume Poupard, the Director General of the French National Agency for Information Systems Security.

It is to face this challenge that Evina was founded in 2018 by a team of hackers, cybersecurity researchers and financial services specialists who have worked for more than 15 years in the sector they protect.

More than $1 billion saved in the last 12 months by Evina for ecosystem players

David Lotfi, CEO and founder of Evina explains how it all started: “We realized that no one knew how to stop this new generation of cybercriminals, who are extremely professional and have much more advanced technical and financial resources than before. We saw this as a major threat and decided to develop a dedicated solution. Very quickly, the largest operators around the world asked to implement our solutions.”

Evina is now present in over 70 countries. It protects the world’s largest telecom groups such as Orange and Vodacom, but also major digital merchants for whom control of operator payment is a strategic advantage. With a detection rate of 99.94% of false transactions and a false positive rate of less than 0.06%, Evina has prevented the theft of more than 1 billion euros over the last 12 months.

In recognition of its solution, Evina has received all the industry’s leading awards over the past two years, including the Global Carrier Billing Summit award for the best anti-fraud solution in 2020 and 2021 and the Juniper Award for the best financial transaction security solution in 2021.

Confidence in Evina and in the industry’s potential from US funds and historical investors

The €20 million fundraising will allow Evina to accelerate its commercial presence outside Europe, with the opening of offices abroad, and to strengthen its technical team with new talent, in order to consolidate its position as a leader in the world of financial services for telecom operators.

The round was led by New York-based Radian Capital with the support of Evina’s historical investors including 50 partners, Saas Partners and Id4VC.

“Telecom Operators are in a very strong position to offer the next generation of financial service products. And while they currently possess much of what they need – embedded customer base, access to phones, known identities, financial performance, and bank account credentials – these operators still lack the security capabilities necessary to fight the most sophisticated fraud attempts. This is why we are so excited to back the team at Evina. They bring ‘bank security’ capabilities to these Telcos that allows them to operate in 2021 and beyond.” enthused Jordan Bettman, founder of Radian Capital.

Learn more about Evina at: https://www.evina.com/

10 reasons not to miss the B2B Marketing Expo this month

Media Partnership promotion


 

Here are 10 reasons why you can’t afford to miss B2B Marketing Expo on 16th & 17th November, ExCeL London.

1)  Alastair Campbell – Keynote Day 1 – 12.45pm
An unmissable opportunity to see LIVE Tony Blair’s former right hand man and the ‘King of Spin’ as he gives his take on what it takes to be a successful leader!

 2)  Hannah Fry – Keynote Day 2 – 10am
Award winning TV presenter and professor examines if we’re collecting too much data, the incredible insights it can provide, but also the biases within it!

3)  Mark Wright – Keynote Day 1 – 3pm
The Apprentice winner and award-winning entrepreneur with the UK’s fastest growing digital agency tells you how you can leverage the best out of  digital marketing no matter what size your business.

4)  Panel Debates – DMA, BCMA, and BPMA
Industry leading association thrash out the most pertinent topics shaping their specialist areas so you know what the future holds. Join the DMA, BCMA, and BPMA in their gripping debates.

5)  280+ leading suppliers on your doorstep
The industry leading suppliers in sales and marketing will be on hand with demos, advice and insight for you on the latest market trends, products and solutions.

6)  Unmissable Seminar Programme
Make sure you’re ahead of the game with all the latest strategies, tools, technology and techniques of marketing as industry leaders talk about future techniques and more.

7)  CPD Accreditation
We understand your time is precious, so we have made the content sessions CPD accredited enabling you to develop professionally, improve your marketing and gain continued competence points.

8)  Masterclasses
Fully interactive and enable you to apply the latest solutions from the world of marketing to real-world business scenarios. Don’t just settle for the theory, discover the outcome!

9)  Networking
It’s about who you know sometimes! Engage with, and learn from, like-minded professionals to develop their professional knowledge, industry insight, and cultivate invaluable new business contacts.

10) VIP Lounge – By Invite Only
Look out for your badge that we’ll send you to see if you’ve been
upgraded to a VIP and enjoy the benefits of networking in a relaxed
and hospitable environment with like minded professionals.

11) Happy Hour – A bonus reason to attend!
Enjoy a refreshing free beer and snack at selected exhibitor stands as you network with delegates and suppliers on 16th November 3pm-5pm.

 

Register FREE for B2B Marketing Expo 16th & 17th November, ExCeL London!

 

Noor Play make paying in the Middle East easy with SLA Digital’s Carrier Billing Solutions

Video-on-demand streaming service Noor Play has connected with SLA Digital to offer Zain Kuwait customers easy access to multi-platform content through simple carrier billing payments.

Noor Play is a subscription service that offers a wide variety of TV shows, movies and more with ad-free content carefully picked and edited to suit all members of the family. With SLA Digital’s help Noor Play are expanding their reach in the Middle East by offering accessible-to-all payments via customers’ mobile phone bills or prepaid credit.

Ahmad Al-Qarawi, CEO at Noor Play commented: “Carrier billing is ideal for customers in the Middle East as it is a very accessible way to pay in this market. We want our subscribers to have a seamless viewing experience so it is important to make payments as convenient as possible – by partnering with SLA Digital we have been able to achieve just that.”

Kevin Drayne, CEO at SLA Digital said: “Noor Play is a fantastic entertainment service and we can see it being hugely popular with customers of Zain Kuwait, not to mention our other mobile operator clients. Expanding our partnerships with digital merchants and bringing new services on board is a key focus for us and we are delighted to connect with Noor Play to offer them opportunities to acquire more customers through carrier billing.”

Mobile operators interested in discussing opportunities to connect with Noor Play through carrier billing should contact the team at SLA Digital directly.

ClearCourse acquires mobile marketing services provider Cymba

ClearCourse Partnership a group of innovative technology companies providing useful, integrated software solutions, announces a deal to acquire Cymba, a provider of mobile marketing solutions to businesses and charities. The acquisition strengthens ClearCourse’s not-for-profit and online payments offering and sees the Company joining the Group’s Business Services division.

Founded in 2004, Cymba provides solutions to help leading charities as well as big-name brands connect with their audiences through mobile marketing. The Company offers its clients a wide range of services such as mobile messaging, competitions and mobile donations for the charity sector. As part of the Group, Cymba will benefit from integration with ClearCourse’s proprietary payments platform, ClearAccept, and synergies with other brands within the Group’s charities offering.

Based in London, Cymba’s focussed team of experts services charities and global brands that are recognisable all over the world. The team offers leading systems and bespoke advice, using their extensive industry knowledge to help clients including UNICEF, the RSPCA, Guide Dogs for the Blind Association, the Royal British Legion as well as Coca-Cola drive their mobile marketing campaigns.

Gerry Gualtieri, CEO of ClearCourse, commented: “We are excited to announce our acquisition of Cymba whose team brings a great deal of industry expertise as well as impressive clients to the ClearCourse Group. The deal represents ClearCourse’s 10th acquisition in the charity and not-for-profit market and provides further opportunity for collaboration and knowledge sharing across our growing [Business Services] division.

Nevil Coleman, Managing Director of Cymba, said: “Joining the ClearCourse Group is a great opportunity for Cymba, and we’re looking forward to working with Gerry and the rest of the team. The expertise and systems that we’ll benefit from, such as ClearCourse’s payments platform ClearAccept, will help power the next phase of Cymba’s growth and development. We’re very pleased to help expand ClearCourse’s footprint in the charities space, and we can’t wait to start collaborating with businesses across the Group.”

 

Direct Carrier Billing Index reveals the most favourable countries for DCB growth in the MEA region

The first DCB Index developed by Evina and Telecoming is released today

  • Bahrain, Egypt, and Qatar are the most attractive markets for DCB, leading the index
  • The innovative tool measures the maturity of this mobile payment method in 18 countries
  • The development of the DCB Index is one of the commitments established in the alliance signed earlier this year by both companies

Analysts from Evina, experts in DCB protection, and Telecoming, experts in DCB implementation, have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.

Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool[1] uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.

As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.

Download the full DCB Index here: https://www.evina.com/resources/dcb-index-evina-telecoming/

According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.

Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.

According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.

South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.

According to Roberto Monge, COO of Telecoming, “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market “, says Monge.

David Lotfi, Founder & CEO of Evina, states, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”

 

[1] The figures provided are algorithmic-based estimations calculated from Evina sensors and Telecoming intelligence data. The DCB Index is intended for information purposes only.