Fonix powers billing and messaging for Jamie Oliver’s 5-day Veggie Challenge

14th May 2018

Fonix’s carrier billing and messaging solution enables 5-day veggie challengers to discover new recipes and to receive text messages from Jamie.

Fonix, the tech company for acquiring, engaging and monetising consumers through their mobile phones, has been selected by Jamie Oliver to power the billing and messaging service for Jamie Oliver’s 5-day Veggie Challenge. Jamie’s 5-day Veggie Challenge starts today and challengers simply sign up and pay £2, which is charged to the mobile phone bill, without needing to enter credit card details.

During the challenge, an email will be sent every morning containing the day’s meat-free meals, along with extra tips and videos for a super-tasty day. Plus, through Fonix’s messaging platform, Jamie will be in touch throughout the week to share even more veggie inspiration.

Jamie’s colourful meal plan guarantees at least five portions of veg and fruit each day, plus a healthy balance of all the main food groups and nutrients.

Stephen George, Business Development Director, said: “We’re delighted to be supporting Jamie Oliver with this challenge. Everyone knows how important healthy diet and lifestyle are and technology should always seek to make these easier to achieve. By making payments for the 5-day Veggie Challenge as frictionless as possible, Jamie Oliver will be able to help more people to get better food into their diet.”

Linda Davidson, Director, Digital Product, Jamie Oliver added: “We’re very proud of this challenge, we want to inspire everyone and provide them with a great experience from start to finish.

“The 5-day Veggie Challenge is a great way to have a bit of fun and get healthy; making the payment process to access content easy, is just the cherry on top. With a payment mechanic as simple as this and with tips and recipes from Jamie throughout the week, there’s no excuse not to join in the challenge.’’

Jamie Oliver’s 5-day Veggie Challenge coincides with this year’s National Vegetarian Week, 14-20 May. To sign up visit here.

 

Bike ride of 969 miles


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In the 9 days between the 5th and 13th of September 2015 members of Vodafone will ride the 969 mile course from Land’s End to John O’Groats as part of the Ride Across Britain (RAB) challenge aiming collectively to raise over £1 million for the Vodafone Foundation charity.

Jeremy Stafford-Smith will be taking part in this challenge and is still collecting sponsorship for this momentums occasion. If you would like to support Jeremy and the effort of the Vodafone team you can sponsor him by donating on his JustGiving page on the attached information page: Vodafone Bike Ride Aug2015

Any donations for this are gratefully received and a last push of support would be appreciated.