anti fraud technology

MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

Posted on by Andrea Putnam-Moorcroft

London – 13th May 2024

MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, today announced the appointment of Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role in driving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

“We’re delighted to welcome Kev Dawson to our team,” said Declan Pettit, Commercial Director at MCP Insight. “Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel the company’s growth initiatives and drive further success in our ongoing projects.”

Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in the mobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highly successful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

Dawson further reinforces his credentials with over five years of management experience within the mobile carrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMM alongside Toby Padgham for over six years (from 2016 to 2022).

“I’m thrilled to join MCP Insight,” said Dawson. “We have a long history together, and after years working at various other points in the value chain, it feels like the perfect time to join a company dedicated to helping the industry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive user interface, advanced features and even more insightful market intelligence and compliance oversight.

Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobile payments industry from fraudulent activities, providing trusted and enabling technology solutions that positively impact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but also enhancing efficiency and profitability of the mobile payments industry overall.

“While compliance and anti-fraud providers are sometimes perceived to be a barrier to growth, the innovative technology portfolio and capability of MCP Insight bucks this trend by partnering with parties across the entire value chain, to provide innovative solutions and bespoke insights.”

 

 

 

MCP Insight is a market-leading provider of market intelligence, ad compliance monitoring and anti-fraud solutions, empowering mobile network operators, aggregators and brands to
protect their businesses and ensure a secure mobile payments ecosystem.

MCP Insight’s flagship platforms, MCP SCANNER and MCP SHIELD, protect customers and advertisers from fraudulent activities and help build profitable and sustainable revenue streams. Furthermore, the company also offers risk management solutions across the global mobile payments landscape, providing visibility and insight over the entire value chain.
mcpinsight.com

MCP Insight Launches Scanner 3.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, Scanner (now version 3.0). This will be available to clients from today.

Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring.
“We have listened to client needs and worked closely with them over the past 6 months to understand what new product features should be added to Scanner. These new features will help clients grow their business, by having fast access to key market analysis and compliance support.” Toby Padgham, Director MCP.

MCP Scanner 3.0 adds significant new functionality, including:

  • New & Improved UI With Microservices Deployed to speed up the usage and interactive loading
  • Comparative analysis between your Brands, Competitor Watchlist and Rest of Industry
  • Performance/Market Share Metrics
  • Brand Category Analysis
  • Super Filters by MNO, Aggregator, Merchant, Category, Payment Types
  • Quarterly/Monthly/Weekly or Custom Range comparison between Brands
  • Brand Advertising Channel Analysis
  • New Brand Discoveries, Consistent/Periodic
  • New Facebook scanning engine
  • Full end-to-end tests showing payment flows

…And much, much more

To get an overview of the new system take a look at the video prepared by MCP Insight that gives you a look inside: MCP Insight Scanner 3.0

Learn more about Scanner

Evina’s anti-fraud mission continues with TrafficScreener

Posted on by Andrea Putnam-Moorcroft

 

Paris, May 10, 2021

Evina, the leading specialist in cybersecurity for mobile payments, has unveiled a new tool that extends the anti-fraud protection throughout the entire monetization flow, starting from the source of traffic.

The Paris-headquartered firm with operations in Europe, the Middle East and 15 African countries says TrafficScreener helps merchants master mobile traffic monetization by detecting fake visits.

After creating Evina DCBprotect, the market’s best anti-fraud solution to block bots at the time of payment, Evina now leverages the same cutting-edge technology to detect bots as they arrive on a merchants page.

According to Farid Taha, Chief Customer Officer at Evina: “When dealing with a CPC (cost per click) model, merchants need to know what type of click – fraudulent or authentic – is leading to their webpage. This has long been a blind spot when dealing with ad traffic and it’s why Evina created a tool that provides visibility on all visits following ad clicks.”

Mr Taha elaborates by explaining that, in mobile traffic monetization, the objective of merchants is to optimize their media buying. This is done by evaluating traffic sources via cost per click, click through rates, conversion rates and invalid clicks. Effective media buying depends on reliable data analytics and when there is a lot of undetected fraud in the form of bots making click-throughs, the decision-making process becomes skewed.

For more information, please contact Evina at https://info.evina.com/trafficscreener/contact-us

“With TrafficScreener, the real conversion rate is revealed through the detection of fake visits. This means merchants can decrease fraudulent traffic, boost conversion rates and ultimately increase their revenue,” adds Mr Taha.

This new product represents the flip-side of Evina DCBprotect which stops bots from making payment attempts. Now, traffic monetization can be mastered while fraudulent payments by bots are similarly prevented. While DCBprotect protects the payment page from bots, Traffic Screener detects bots that derive directly from the banner ads. By revealing real traffic and real conversation rates, merchants can optimize their mobile monetization activities. The aim is to reduce the 20% of budget merchants lose when they acquire fake traffic.

Specifically, TrafficScreener enables merchants to receive real figures that reflect the quality of their traffic. Healthier traffic sources can be rapidly identified while fraudulent ones can be quickly cut off. The product even enables merchants to be reimbursed for fraudulent traffic as Evina can provide proof of bot-based activities. Finally, merchants gain a competitive advantage and higher conversion rates by accessing valuable data analytics that enable smarter decision-making.

Thanks to over 15 years of R&D in cybersecurity for mobile payments, Evina’s anti-fraud technology now analyzes more than 16 million transactions per day worldwide. Some 99.94% of fraudulent transactions are detected, with a 0.06% false positive rate recorded, and less than 100ms latency.

Evina’s DCBprotect flagship anti-fraud offering protects mobile transactions by employing anti-fraud sensors to enable mobile network operators, payment gateways and merchants to transform fraud into a manageable phenomenon.

Evina’s primary objective is to strengthen cybersecurity practices by informing MNOs and players that make up the mobile ecosystem on the inner workings of fraud to better protect mobile users and businesses.

Together with leading mobile industry associations such as MEF and the GSMA, Evina is helping to create a mobile ecosystem built on trust and transparency and underpinned by smart solutions that create prosperity.

Evina regularly produces case studies with renowned MNOs, updates on the latest types of fraudulent techniques, and reports that provide market players with information on country fraud rates, the most common regional fraud techniques, and the trending malicious apps.

 

Website:  https://www.evina.com/

Twitter: @EvinaTech

LinkedIn:  https://www.linkedin.com/company/evina/