Post written by MEF as part of MEF Connects: Rich Communications digital event starting on the 29th September.
Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich Communications this month, MEF ponder a few of them in their blog…read the full post
- Rich messaging could displace the native app
- Lots of platforms to choose from
- Rich messaging is as easy as SaaS
- Rich messaging will supercharge the era of the chat bot
- Shopping inside messages? It’s coming
- Fresh business models to suit all requirements
aimm will be co-hosting elements of the event on the 30th September and we are pleased to be able to to share the full speaker details for the event. Further details and agenda can be found here, but the full agenda will be released on the 17th September.
As part of MEF’s Future of Messaging Programme this all-new digital event brings together enterprises, brands & agencies to connect with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.
The 3-day global event features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat, Facebook Messenger and more. Plus, daily analyst briefings, regional deep-dives, industry roundtables, EXPO and facilitated networking sessions.