Director

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN

Posted on by Andrea Putnam-Moorcroft

MCP INSIGHT JOINS ODDA TO LAUNCH MCP DATESCAN, BRINGING INNOVATION AND MARKET INTELLIGENCE TO THE ONLINE DATING INDUSTRY

London, 21 March 2025 

MCP Insight, an award-winning provider of market intelligence, competitor benchmarking and risk management solutions, is excited to announce its collaboration with the Online Dating and Discovery Association (ODDA) and the launch of MCP DATESCAN, a cutting-edge platform designed to provide dating brands with deep market insights and competitor intelligence.

With a strong track record of delivering data-driven solutions across the digital services ecosystem, MCP Insight is committed to leveraging its proprietary technology to solve challenges and drive business growth. Recognising the increasing competition in the online dating space, MCP DATESCAN was developed to equip brands with the intelligence they need to optimise marketing performance, enhance customer acquisition strategies, and stay ahead of evolving market trends.

 

BETA VERSION IN DEVELOPMENT, SHAPED BY INDUSTRY COLLABORATION

 

MCP DATESCAN is currently in development, and MCP Insight is actively working alongside industry players to refine the platform, enhance functionality, and develop new features. The goal is to deliver a market intelligence and competitor benchmarking solution that has a tangible impact on key business areas, from ad performance and user engagement to strategic positioning and customer acquisition.

Kev Dawson, Director of MCP Insight, commented: “MCP Insight is thrilled to collaborate with ODDA as an Associate Member. Through our DATESCAN platform, we aim to provide dating brands with unparalleled market intelligence, offering a new level of visibility into advertising trends, competitor strategies, and customer engagement. By working closely with the industry, we’re ensuring MCP DATESCAN evolves into a game-changing tool that delivers real value to dating businesses navigating an increasingly competitive landscape with an ever- evolving regulatory focus.”

ODDA CEO Simon Newman welcomed MCP Insight to the association, stating: “We’re always looking to work with innovative companies that offer our members the insights they need to maintain their competitive edge. We’ve been really impressed with the capability of MCP DATESCAN, and as part of our commitment to expanding the services we provide, we’ll be sharing key industry trends through this collaboration in our new Members’ Area, launching next month.”

 

INNOVATION BEYOND DATING – SOLVING COMPLEX CHALLENGES ACROSS INDUSTRIES

 

MCP Insight’s Innovation Team continually seeks new ways to apply its expertise and proprietary technology to help businesses in diverse sectors overcome challenges and unlock new opportunities. The company’s agile approach to product development and problem-solving means it can rapidly adapt its solutions to meet the specific needs of different industries.

“Our expertise in market intelligence isn’t limited to the mVAS and mobile payments sector – we’re always exploring how our technology can deliver actionable insights and drive measurable outcomes for clients across a wide range of industries,” added Dawson. “MCP DATESCAN is a perfect example of how we’re evolving to serve new markets, and we’re keen to work with forward-thinking businesses looking for tailored solutions to solve their unique challenges.”

With MCP DATESCAN, dating brands now have a powerful tool to refine their strategies, optimise their marketing, and gain a competitive advantage. As the platform continues to develop in collaboration with ODDA and the wider industry, MCP Insight looks forward to delivering even greater value and impact in the online dating space and beyond.

For more information on MCP DATESCAN or to explore how MCP Insight can support your business, contact info@mcpinsight.com.

PhonepayPlus appoints new Board Members and Director of Policy & External relations

Posted on by Andrea Putnam-Moorcroft

PhonepayPlus, today announced the appointments of Steve Ricketts and Kevin Brown to the Board, and senior Civil Servant Simon Towler as its new Director of Policy and External Relations.

Steve Ricketts joins the PhonepayPlus Board as an Industry Member and brings a great deal of relevant knowledge and experience to the role. Founding his consulting business ATAO (UK) Limited in 2011, he has advised a number of high profile organisations on payment services and mobile strategy. Prior to this, he spent over five years at Orange / EE where he was Head of Mobile Commerce and Marketing Services and has sat on major industry boards and initiatives, including the Internet Advertising Bureau (IAB), the GSM Association Mobile Media Metrics, Payforit and the Direct Marketing Association Mobile Council.

Kevin Brown joins the Board as a non-Industry Member. He is currently a senior advisor with KPMG, providing insights into the payment market place globally. He has recently joined the new Payment Services Regulator Advisory Panel as a special industry advisor. He holds a non-executive Chairman position with RBS (Lux) SA, an independent cross border fund management service backed by RBS. Prior to this, he spent a long successful career in banking with Royal Bank of Scotland / NatWest, with his final role being MD for Global Transaction Services.

Simon Towler joins PhonepayPlus as Director of Policy and External Relations from the Department of Culture, Media and Sport where he held senior positions, most recently leading on telecommunications regulation, spectrum policy and facilitating the rollout of communications networks. He was head of the UK delegation to the World Conference on International Telecommunications in December 2012 and was also responsible for the DCMS programme that led to the auction of spectrum for 4G mobile broadband services by Ofcom in February 2013. Prior to this, he was with the Department of Trade and Industry, holding various policy posts in civil aerospace, international trade policy, nuclear issues, and better regulation. He also spent four years in the United States on secondment to the British Embassy in Washington DC.

 

AIME Executive and Board Members will be meeting with these new appointees in the new year to welcome them and to establish good working relationships from the onset.

For the full PhonepayPlus announcement, please follow this link