The UK mobile operators in conjunction with aimm have created a new shortcode range specifically for society lotteries, taking advantage of the VAT exempt status, to provide society lottery managers and charities who run their own lotteries and raffles with an excellent marketing tool that appeals to the 98% enabled UK population.
On Friday 22nd September we ran our first Society Lottery Conference in London at the premises of Cancer Research UK.
Offered to charities and society lotteries this event looked at the new 72xxx short-code range and how it could be implement within their business’. With a range of industry specialist speakers, the day focused on increasing understanding and knowledge of the benefits of using short codes, and the opportunities that could be created from this new range, all supported by case studies and regulatory guidance.
The greatest call to action for any marketing campaign is getting mobile consumers to text a message to a short 5 digit number known as a short code. Charities using short code donations have found this call to action to generate over £140million per annum without cannibalising their other donation channels.
With a full house, and great feedback, this this event was well received, and is such an important and popular topic that it is likely that we may run this again in the future.
We would like to thank all our speakers: Oxfam, Global Radio, EE, Dynamic Mobile Billing, EE, Cymba and PSA. To learn more about our speakers see their bio’s here: aimm Society Lottery Speaker bios 22September2017
We would like to thank our sponsor Dynamic Mobile Billing who’s support helped make this conference possible.