ImpulsePay chooses C3’s Fusion IVR software for enhanced call handling capability

ImpulsePay, the UK’s leading Payforit provider, is using C3’s Fusion IVR to develop interactive consumer assistance as the company undergoes a period of expansion, with new merchants coming on board and Payforit transactions increasing month-on-month.

The company, pioneers of the Payforit mechanism, was already using a competitor’s IVR solution but that didn’t provide the granularity of control, or the flexibility, that ImpulsePay required as a dynamic and growing business.

“Fusion IVR offers us significant functionality, at the same time as being incredibly easy to use” says Adam Williams, Chief Operating Officer at ImpulsePay.

“This means we can quickly launch advanced voice services and change them at the click of a button. That level of flexibility is important to us as we continue to grow the business.”

With Payforit gaining real momentum, ImpulsePay has been working on new developments, such as enhanced single-click payment, which has helped merchants significantly increase their mobile revenues. The company has also been busy expanding its customer services team to ensure quality of support remains high as the business continues to grow.

“We are always working hard to make sure ImpulsePay provides the best Payforit offering available.” says Adam. “An increase in overall capacity, as well as heavy investment in our server infrastructure, means we’re able to provide the most robust Payforit solution on the market.”

ImpulsePay is deploying Fusion IVR as a hosted service, initially to develop intelligent scripts for its customer service lines.