txtNation acquire 24GMedia

Leading mobile billing and messaging provider txtNation announces its acquisition of mobile entertainment outfit 24GMedia.

24GMedia, with headquarters in the UK and South Africa, designs, integrates and maintains consumer-focussed mobile payment apps for top-fight brands such as Pizza Hut and leading operators in online gambling. It specialises in solutions for selling digital and physical goods in a safe, secure and simple manner.

The direct relations and first tier operator connectivity assets of 24GMedia immediately expands txtNation’s existing global platform and is another step in the company’s drive towards bolstering its direct relations with MNOs in its home market.

txtNation’s platform, which recently celebrated its first decade, provides billing access to over 80 mobile operators around the world through a single API and a further 200 for messaging. The acquisition gives txtNation further access to 24GMedia’s strong relationships with MNOs in the UK and beyond to increase value and scalability for its clients.

This deal solidifies work undertaken over the last several months between the two companies, who share a vision for empowering businesses with frictionless mobile billing and messaging solutions that are consumer friendly and highly adaptive.

Commenting on the deal, 24GMedia founder Matt Barbieri says “our combined resources and mobile expertise provides merchants with a unique opportunity to integrate the latest mobile billing technologies with consumer services ahead of competitors. Clients will now have access to a full range of mobile services through a single API lowering development costs and go-live lead times.”

txtNation CEO, Michael Whelan, was upbeat about the synergies between the two companies: “txtNation’s proven track record in the industry as a leading aggregator on a global scale and with consistent year-on-year growth, together with 24GMedia’s expertise for cutting edge solutions like Payforit and other first-to-market mobile payment services makes this deal very exciting for us. The acquisition gives us improved quality and reach for our clients looking to service the UK and South Africa across Direct Billing and Premium SMS. Clients of txtNation will benefit from improved Payforit rates and connectivity options.”

Key personnel from 24GMedia will remain with txtNation to work on evolving its flagship mobile billing and messaging platform.