AIME today releases an in-depth analysis report into adjudications made by the UK regulatory agency PhonepayPlus over the last two years.
The analysis, produced in-house by AIME, examines data from 24 months of PhonepayPlus tribunals to examine emerging trends and to highlight particular services or marketing methods that present increased risk.
The full report is available exclusively to AIME Members here (login required).
The key findings from the research include:
– Total fines for 2013 are the same as 2012
– “Misleading” is the highest reason for adjudications and is double any other reason
– Competition Services received the most adjudications
– There are fewer “very serious” cases in 2013 but more “serious cases” than in 2012
David Ashman, Director of Industry Affairs at AIME, who oversaw the study, said:
“Analysing the adjudication trends is an essential exercise for all of our Member compliance departments and a helpful steer for those personnel involved in digital marketing. As a time consuming project this makes sense to be completed as an annual exercise by the industry trade body, collectively saving over 150 man days, that would otherwise be extended by each member completing this analysis in isolation”
AIME will continue to build on this research on an annual basis to provide Members with ongoing insight on adjudication trends. Any questions or queries on this research can be directed to david@aimm.co.
