Takeaways and insights from the Global Carrier Billing & Mobile Payments Summit

UK Panel members from AIMM, EE and DCB stand by the Global Carrier Billing Summit banner ahead of the talks.

Key insights from this years’ Global Carrier Billing & Mobile Payments Summit in Amsterdam

Joanna Cox, General Manager of AIMM, gives her takeaways and insights from the expert panels she was on, at the Global Carrier Billing & Mobile Payments Summit this month. 

 

Panel 1 – Redefining Compliance: From Reactive Policing to Proactive Design

This panel – representing 5 unique territories from across the globe – discussed the shifting compliance landscape, where checks ‘at the door’ are becoming more commonplace, enabling a culture of trust and certainty from the start of every partnership. 

No longer an irritating by-product of the carrier billing lifecycle, compliance is now front and centre when designing products and services where the cost is added to your phone bill. 

In the current climate, regulators set the rules, watch the market and then evolve the rules as required to safeguard consumers and businesses alike. Alongside this, Trade Associations are being used to demystify the changing regulations and facilitate frameworks around them, to enable businesses to operate effectively whilst staying compliant. AIMM continues to work closely with the industry regulators, to be on the forefront of these changes. Ensuring that members’ collaborative views on regulation are heard, while we simultaneously keep our members updated of important and necessary regulation changes as they happen.

Businesses are now carefully choosing best in show partners, and delivering excellent experiences, to delight their customers – bringing repeat business and showing a direct correlation between compliance and commercial opportunity. 

Industry growth is important and the panel explained that where there are negligible complaint numbers, it follows that consumer trust is at an all-time high and can be built on, which is worth celebrating. 

In terms of a proactive approach to future compliance, it was agreed that a passive approach will no longer work. Industry needs to stay alert, watch for themes of concern and get ahead of them. 

If you’re proven to be operating at the highest level, for the benefit of consumers, those who make the rules will listen when you have something to say. Proactive compliance means that you’ll make your voice heard.

 

Panel 2 – Unlocking New Horizons: Exploring UK Opportunities with the Arrival of a New Regulator

The UK centric panel – which consisted of a UK MNO, an Aggregator and a Trade Association –  focused on changes to the UK regulatory framework since the Summit last year. The new industry regulator, Ofcom, who succeeded the PSA earlier this year, now has overall responsibility for setting the rules for Premium Rate Services in this territory.

The panel discussed the changes that have occurred since the start of the year, highlighting risk management and the appointment of a Generally Authorised Person for every business as key areas of importance. 

Obligations around consumer protection, customer care and vulnerable persons, as well as the process of getting systems in processes in place to be compliant – and the order of doing so – before going live – was explained to the audience.

The UK market is dedicated to offering consumers a great experience, and that starts with awareness of carrier billing. The group discussed what understanding consumers have of the process of carrier billing, and shared details of a new aimm Working Group to be launched this Autumn, chaired by Naomi Maggs from EE; which will be dedicated to educating consumers about these payment services, answering their questions and giving advice in how to better use carrier billing with confidence.

The panel reiterated that for any businesses interested in entering the UK market, there couldn’t be a better time to get involved. The rules are clear, the regulator can be easily understood and there are a wealth of people who can help get the process started for you.

Alongside that, your Trade Association and Aggregator are both available to help make the process of offering your products and services to an audience in the UK quicker and smoother.

 

 

aimm is speaking at the Carrier Billing Summit next month

Joanna Cox General Manager of aimm is standing at a podium on a stage speaking at a conference. aimm will be speaking twice at the Carrier  Billing and Mobile Payments Summit in September

 

COME AND JOIN AIMM AT THE GLOBAL CARRIER BILLING AND MOBILE PAYMENTS SUMMIT THIS SEPTEMBER

The Global Carrier Billing & Mobile Payments Summit returns to Amsterdam on the 17th and 18th September.

Topics covering payment- and cyber security, regulation, digital marketing and sustainable development means GCB&MPS is the meeting place for mobile and Interactive media businesses  looking to establish, grow or showcase their Carrier Billing- and Payments offering.

aimm will be holding two sessions featuring Joanna Cox our General Manager so make sure you come and find us:

Global regulation and Associations – Consumer Protection & Business Growth  (17th at 12:35pm)

Join us representatives from Regulators and instrumental Industry Associations (MEF, aimm, AF2M) explore the delicate balance between consumer protection and business growth in the paid-for mobile services industry. This session will delve into regulatory frameworks that safeguard consumers while fostering innovation and competitiveness among businesses. Panellists will share their perspectives on key challenges in their respective markets and best practices for achieving this balance.

 

UK regulatory spotlight – Are You Ready For The Biggest Change in a Decade?  The UK is open for business and the time for opportunity is now (18th at 10:35am)

Our experts discuss some of the biggest shifts to hit the UK mobile paid-for content/services market in a decade.

-The PSA is being absorbed into Ofcom and a new regulatory model is on the horizon in the UK. Learn how to operate compliantly and successfully under the new regime.

-Industry stakeholders have collaborated under the aimm banner, to draft a Best Practice Guideline for effective Responsive Display Ad Marketing. 

 

This event brings together more than 180 industry professionals to share knowledge, lessons and insights needed to navigate and thrive in this exciting market.

As a supporting Association of GCB&MPS aimm is pleased to be able to offer our members a 10% discount on their tickets. Simply use code: GCBMPS10 at the checkout when purchasing tickets.

 

 

If you want to learn more about this event visit our Events Calendar