anti fraud

Direct Carrier Billing Index reveals the most favourable countries for DCB growth in the MEA region

Posted on by Andrea Putnam-Moorcroft

The first DCB Index developed by Evina and Telecoming is released today

  • Bahrain, Egypt, and Qatar are the most attractive markets for DCB, leading the index
  • The innovative tool measures the maturity of this mobile payment method in 18 countries
  • The development of the DCB Index is one of the commitments established in the alliance signed earlier this year by both companies

Analysts from Evina, experts in DCB protection, and Telecoming, experts in DCB implementation, have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.

Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool[1] uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.

As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.

Download the full DCB Index here: https://www.evina.com/resources/dcb-index-evina-telecoming/

According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.

Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.

According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.

South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.

According to Roberto Monge, COO of Telecoming, “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market “, says Monge.

David Lotfi, Founder & CEO of Evina, states, “the DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”

 

[1] The figures provided are algorithmic-based estimations calculated from Evina sensors and Telecoming intelligence data. The DCB Index is intended for information purposes only.

 

Vodacom and Evina unite to fight mobile fraud

Posted on by Andrea Putnam-Moorcroft

Vodacom, SA’s leading network has taken a major step forward in mobile user safety by partnering with cybersecurity for mobile payments company, Evina.

Mobile users in Africa’s most advanced economy will now join the ranks of the tens of millions of consumers globally that are protected daily by Evina’s payments technology.

In recent years, the South African mobile industry has attracted a large number of fraudsters leading to a substantial increase in user complaint rates. These frequent fraudulent attacks are due to the fact that a large number of the African population uses a cellular phone, especially as a mobile payment method. Fraudsters are never far from where mobile transactions are. In South Africa alone, the country fraud rate recorded by Evina’s fraud sensors was 23.53% with clickjacking being the most fraudulent technique used to defraud mobile users in the first quarter of 2021. This region is a playground for new and extremely sophisticated fraud techniques that are difficult to spot unless using advanced technology

In this context, Vodacom has partnered with Evina to secure mobile transactions via Evina’s set of anti-fraud solutions that include DCBprotect and Eyewitness. DCBprotect detects bots that attempt to make fraudulent transactions whereas Eyewitness records fraudulent behaviour on payment pages to give proof to Vodacom’s partners of any bot-related activity.

Evina offers the most advanced cybersecurity technology for mobile payments and currently blocks over 16 million transactions in more than 70 countries worldwide. Evina is a recognized player in the mobile ecosystem and has been awarded various prestigious accolades such as the Best Financial Clearing Solution from Juniper Research and Best Carrier Billing Fraud Solution at the Global Carrier Billing Summit 2020.

David Lotfi, CEO & Founder of Evina: “We strive to work with mobile players that share our vision of fraud being a serious issue that needs to be dealt with – and soon. By integrating our anti-fraud solution into its operations, Vodacom with its large African network of mobile users, has confirmed that it too shares our values and wishes to create a fraud-free mobile payment ecosystem. This makes deploying the best technology worldwide, for the protection of South African mobile users, effortless.”

“The protection of our customers against all forms of fraudulent activity is our top priority. We are constantly striving to eradicate any potential mobile fraud on our network by updating and enhancing our controls to give customers peace of mind whilst enjoying seamless connectivity through their mobile phones. Introducing DCBprotect as solution is testament to our efforts to stay ahead of fraudsters and create a fraud free digital environment. We believe that early detection and blocking of any form of criminality on our network is in the interest of our customers and ultimately the Vodacom brand” said Mariam Cassim Chief Officer of Vodacom Financial and Digital Services.

Member Spotlight: Evina

Posted on by Andrea Putnam-Moorcroft

We are pleased to share our Member Spotlight featuring Evina.

Evina offers the most advanced cybersecurity for mobile payments, enabling MNOs, merchants and payment gateways to fight fraud and conquer new markets.

Take some time to find out more about Evina’s new services and where they will be speaking next.

Evina Spotlight Member Feature 19 May 2021

Evina’s anti-fraud mission continues with TrafficScreener

Posted on by Andrea Putnam-Moorcroft

 

Paris, May 10, 2021

Evina, the leading specialist in cybersecurity for mobile payments, has unveiled a new tool that extends the anti-fraud protection throughout the entire monetization flow, starting from the source of traffic.

The Paris-headquartered firm with operations in Europe, the Middle East and 15 African countries says TrafficScreener helps merchants master mobile traffic monetization by detecting fake visits.

After creating Evina DCBprotect, the market’s best anti-fraud solution to block bots at the time of payment, Evina now leverages the same cutting-edge technology to detect bots as they arrive on a merchants page.

According to Farid Taha, Chief Customer Officer at Evina: “When dealing with a CPC (cost per click) model, merchants need to know what type of click – fraudulent or authentic – is leading to their webpage. This has long been a blind spot when dealing with ad traffic and it’s why Evina created a tool that provides visibility on all visits following ad clicks.”

Mr Taha elaborates by explaining that, in mobile traffic monetization, the objective of merchants is to optimize their media buying. This is done by evaluating traffic sources via cost per click, click through rates, conversion rates and invalid clicks. Effective media buying depends on reliable data analytics and when there is a lot of undetected fraud in the form of bots making click-throughs, the decision-making process becomes skewed.

For more information, please contact Evina at https://info.evina.com/trafficscreener/contact-us

“With TrafficScreener, the real conversion rate is revealed through the detection of fake visits. This means merchants can decrease fraudulent traffic, boost conversion rates and ultimately increase their revenue,” adds Mr Taha.

This new product represents the flip-side of Evina DCBprotect which stops bots from making payment attempts. Now, traffic monetization can be mastered while fraudulent payments by bots are similarly prevented. While DCBprotect protects the payment page from bots, Traffic Screener detects bots that derive directly from the banner ads. By revealing real traffic and real conversation rates, merchants can optimize their mobile monetization activities. The aim is to reduce the 20% of budget merchants lose when they acquire fake traffic.

Specifically, TrafficScreener enables merchants to receive real figures that reflect the quality of their traffic. Healthier traffic sources can be rapidly identified while fraudulent ones can be quickly cut off. The product even enables merchants to be reimbursed for fraudulent traffic as Evina can provide proof of bot-based activities. Finally, merchants gain a competitive advantage and higher conversion rates by accessing valuable data analytics that enable smarter decision-making.

Thanks to over 15 years of R&D in cybersecurity for mobile payments, Evina’s anti-fraud technology now analyzes more than 16 million transactions per day worldwide. Some 99.94% of fraudulent transactions are detected, with a 0.06% false positive rate recorded, and less than 100ms latency.

Evina’s DCBprotect flagship anti-fraud offering protects mobile transactions by employing anti-fraud sensors to enable mobile network operators, payment gateways and merchants to transform fraud into a manageable phenomenon.

Evina’s primary objective is to strengthen cybersecurity practices by informing MNOs and players that make up the mobile ecosystem on the inner workings of fraud to better protect mobile users and businesses.

Together with leading mobile industry associations such as MEF and the GSMA, Evina is helping to create a mobile ecosystem built on trust and transparency and underpinned by smart solutions that create prosperity.

Evina regularly produces case studies with renowned MNOs, updates on the latest types of fraudulent techniques, and reports that provide market players with information on country fraud rates, the most common regional fraud techniques, and the trending malicious apps.

 

Website:  https://www.evina.com/

Twitter: @EvinaTech

LinkedIn:  https://www.linkedin.com/company/evina/

mGage and Oxfam successfully launch world-first RCS mobile payment campaign

Posted on by Andrea Putnam-Moorcroft

In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.

At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.

“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,” said Nick Millward, Vice President Europe at mGage. “RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users expected by 2023, it is a service that is soaring in popularity.”

Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.

“We are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,” said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. “Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.” 

Watch the video interview with Oxfam and mGage on YouTube – “Oxfam GB & mGage Successfully Launch World First RCS & Mobile Payments Campaign“