PhonepayPlus Approach to Affiliate Marketing

PhonepayPlus approach to regulation of Affiliate marketing; targeting entire value chain and level of DDRC expected is felt to be disproportionate

Action taken so far

– AIME produces interim best practice for managing Affiliate marketing risk

– AIME Board met PhonepayPlus to seek greater clarity in PP+ guidance to be published in late 

– AIME L2 compliance training updated to assist L1 DDRC

– PP+ Misleading Marketing Guidance expected mid-Oct

Action Plan to Resolve

– AIME to provide update to best practice to supplement any gaps in PP+ Guidance (once published)

– Arranging workshop with members and PP+ to discuss remaining concerns, or gaps in knowledge (mid Oct) Status: Ongoing

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