PhonepayPlus has published a discussion paper on affiliate marketing. This discussion paper intends to help PhonepayPlus and the industry support each other to ensure consumers are protected and compliant members of industry can operate with confidence. The paper sets out PhonepayPlus’ current approach to regulation, discusses what good practice may look like, suggests further sources of information and details actions they are taking with industry to help ensure affiliate marketing can be used compliantly.
Whilst this is not a formal consultation from the Regulator, PhonepayPlus are welcoming responses from in and outside the industry to the discussion document.
AIME will be reviewing and responding to the document after internal discussion with members involved in the Digital Marketing Working Group.
To view the full discussion paper please click here.