Grabyo, the real-time TV clip-sharing platform, is today launching its offering for broadcasters with Sky’s coverage of transfer deadline day. Grabyo Studio, which enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites, will be used by Sky Sports to drive online conversation around one of the biggest days in the football calendar.
Following the recent launch of its consumer-facing TV clip-sharing platform, Grabyo Studio now enables broadcasters to select and share TV clips in real-time via a browser-based interface. Clips can be previewed and edited before being shared with hashtags and a description across Twitter, Facebook and their own websites. Thanks to Grabyo’s integration with Twitter, users can view clips as Twitter cards without leaving Twitter, as well as directly within Facebook’s newsfeed.
Grabyo Studio’s focus is on simplicity, ease and speed – ensuring that broadcasters are the first to share clips, enabling them to drive social media engagement and grow both their linear and on-demand TV audiences. Leveraging the viral reach of both Twitter and Facebook, Grabyo Studio ensures clips are seen and shared by as many viewers as possible. In addition, Grabyo Studio’s integrated ad serving also enables monetisation of the online conversation around shows, via a branded TV clip experience with video ads.
With its launch today on transfer deadline day, one of the biggest days in the football calendar, Sky Sports is using Grabyo Studio to share breaking news and other clips from its rolling nationwide coverage in real-time on Twitter, Facebook and skysports.com. Clips also feature Sky Sports subscription ads.
“We’re really excited to be launching Grabyo Studio on transfer deadline day, one of the most important dates in the football calendar and a major social media event,” comments Will Neale, founder at Grabyo. “The real-time nature of our platform drives conversation by helping broadcasters publish live TV content onto these platforms faster than ever before.
Broadcasters not only retain ownership of their content by releasing it before others, but also have the opportunity to monetise it with ads. We’re working with a number of broadcasters to launch real-time clip sharing on a wide variety of programmes in the coming months.”