Mobile billing and messaging company and AIME Sponsor Member, txtNation has launched an improved customer flow for mobile billing in Sweden, enabling ‘Single Click’ with WyWallet, in a push to optimise their payment experience for the mobile web.
The necessity for improved flows has come about from client feedback following txtNation’s work in the iGaming, Dating and PPV / VoD industries.
Recent studies have found that over 50% of the Swedish population access the internet on their mobile handsets, with the figure expected to jump to over 60% in 2015. The population of the country is around 9.5 million, with a mobile penetration rate of 149%, meaning there is still a lot of growth in mobile internet use likely to happen in the next few years.
The improved ‘Single Click’ mobile billing option allows for an optimum payment experience when used on mobile web (or WAP).
Flow ‘Single Click’ for Mobile Web in Sweden:
1. Customer makes first mobile operator payment online, for example through PIN (OTP)
2. Next time the customer gets the option to enable ‘Single-click’ payments
3. One-click purchase is being made by the consumer choosing a product and pressing “buy”
‘Single Click’ ability can be made available following the first transaction.
txtNation has already launched ‘Single Click’ payment flows in several markets and is set to offer the service in more countries over the following months.