In response to the growing use of mobile internet in Ireland, txtNation has launched its optimum mobile billing solution for the mobile web, ‘Single-Click’ payments. The new service enables customers to pay with one click, being charged to their phone bill or pre-paid credit.
With a population of over 4.5 million, Ireland currently has a smartphone penetration of 53%, compared to 39% in late 2012. On top of this, more than one in for people in Ireland has access to a tablet, driving commerce on devices.
Recent statistics also show that 82% of 18-24 year olds in Ireland own a smartphone, compared to 79% of 25-35 year olds and 29% of over 55s. 18-35 year olds are a key demographic for mobile payments, highlighting the opportunity for business growth through m-commerce.
txtNation enables mobile payments in Ireland in partnership with the mobile networks; Vodafone and O2, providing the interface as a gateway to the platform via mobile operator billing. Merchants are able to customise the payment window to suit the rest of their website.
This follows the launch of ‘Single-Click’ payments in Sweden and the UK and is part of the award-winning company’s push to provide optimum mobile billing solutions for the mobile web in a number of countries.
txtNation’s Irish ‘Single-Click’ mobile payment solution detects the user’s mobile number through MSISDN forwarding, then accessed on a mobile web connection. This then enables the customer to click one button to pay.
Michael Whelan, txtNation CEO said “We are delighted to be able to offer ‘Single-Click’ billing in Ireland. Mobile web optimised payment solutions are key to growth through mobile as they offer the best possible customer experience, greatly increasing conversion rates.”