MCP Scanner 4.0

MCP SCANNER wins MEFFYS Award

Posted on by Andrea Putnam-Moorcroft

Image shows MCP Insight logo in a banner with the CEO Kevin Dawson at the Meffy Awards 2025

MCP Insight are excited to share some fantastic news – MCP SCANNER 4.0 has won the MEFFYS Award for Payments & Commerce!

This recognition from Mobile Ecosystem Forum community highlights MCP SCANNER’s impact in helping businesses monitor advertising performance, optimise revenue and manage risk across the mobile payments ecosystem. This award also reflects the hard work of our team – from those who built MCP SCANNER to those who work closely with our clients every day to ensure they get the most out of our platform.

The award-winning MCP SCANNER 4.0 was launched earlier this year, introducing key enhancements designed to give businesses even greater control and visibility over their advertising performance, risk management, and revenue optimisation.

Toby Padgham, COO of MCP Insight, expressed his pride in this achievement:

“We are absolutely delighted to receive this award, which is a testament to the incredible team at MCP Insight. This achievement isn’t just about the technology – it’s about the people behind it. From our technical experts who built the platform to those who ensure it continuously evolves to meet our clients’ needs, and the team who work closely with our clients to manage risk and maximise revenue, this award belongs to them all. MCP SCANNER isn’t just a tech platform; it’s also the service we deliver that makes it truly invaluable to the industry.”

Read more about our win here: https://mcpinsight.com/meffys-payment-and-commerce-winners/

A huge thank you to everyone who voted for us and to MEF for organising such an incredible event in Barcelona! Thank you for your continued support, and we look forward to working with you in the future!

The MCP Insight Team

MCP INSIGHT LAUNCHES MCP SCANNER 4.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight launch MCP Scanner 4.0. The next generation of ad monitoring and compliance for the mobile value-added services industry

MCP SCANNER 4.0: THE NEXT GENERATION IN AD MONITORING AND COMPLIANCE

London, 8 January 2025 – MCP Insight, a leading provider of compliance, fraud and ad monitoring solutions in the mobile value-added services (mVAS) industry, is proud to announce
the launch of MCP SCANNER 4.0, the latest and most advanced version of its flagship tool. Designed to provide users with deeper insights and greater control over their mVAS advertising
campaigns and billing flows, MCP SCANNER 4.0 introduces a host of innovative features and enhancements that set a new standard in the industry.

“We’re extremely proud of the latest version of MCP SCANNER,” said Toby Padgham, COO of MCP Insight. “With this new version, we’ve not only enhanced the user experience and compliance capabilities but also significantly improved the speed and depth of insights available to our clients. This will empower businesses to manage their mVAS campaigns and billing flows more efficiently and make more informed data-driven decisions, ultimately driving growth and compliance in a rapidly evolving market.”

 

INNOVATION MEETS USER EXPERIENCE

MCP SCANNER 4.0 brings a refreshed, intuitive design that enhances user experience by simplifying navigation and streamlining data analysis, making it easier for users to focus on critical insights. This update is paired with advanced compliance reporting features, which include a dedicated reporting tab that provides clearer, more actionable insights, ensuring businesses can manage compliance with greater ease and efficiency. Additionally, the new grouping feature allows users to quickly see all issues related to a campaign, providing the data needed to refine strategies and address issues.

In a move to further empower users, MCP SCANNER 4.0 includes TRENDS intel, delivering market intelligence snapshots, helping businesses stay informed on advertising market share, top services, and key industry players. Complementing this is the enhanced filtering options, allowing users to drill down into specific data points, ensuring they can easily access the information that matters most. Alongside these features, expanded datasets and visualisations offer deeper insights into campaign performance, enabling a more comprehensive understanding of key metrics and opportunities for improvement.

Security remains a top priority with MCP Insight, so Scanner now includes focused insights into app malware and content locking issues, helping businesses protect their customers from potential threats. The update also brings significant improvements to customer ticket management, allowing for quicker issue resolution and reducing the risk of service disruptions or regulatory actions. Finally, the new version boasts enhanced speed, ensuring that users can access the data they need without delay, making MCP SCANNER 4.0 an essential tool for any business operating in the mVAS space.

AVAILABILITY

MCP SCANNER 4.0 is now live and available to all users. MCP Insight is offering personalized demos to showcase how the new features can be tailored to meet the specific needs of
businesses. Whether you’re an existing customer or exploring MCP SCANNER for the first time, this latest version is equipped to help you manage your mVAS ad campaigns and billing flows
more effectively.

 

Schedule a Demo Today
To experience the powerful new capabilities of MCP SCANNER V4, book a personalised demo with the MCP team. Contact info@mcpinsight.com

 

ABOUT MCP INSIGHT
MCP Insight is a leader in compliance, fraud protection and ad monitoring solutions, providing tools that empower businesses in the mobile payments space to operate efficiently, securely, and in compliance with regulatory standards. With a focus on empowering its clients to grow market share protect revenue and build trust with consumers, MCP Insight continues to set the standard for excellence in the industry.
mcpinsight.com