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MCP INSIGHT LAUNCHES MCP SCANNER 4.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight launch MCP Scanner 4.0. The next generation of ad monitoring and compliance for the mobile value-added services industry

MCP SCANNER 4.0: THE NEXT GENERATION IN AD MONITORING AND COMPLIANCE

London, 8 January 2025 – MCP Insight, a leading provider of compliance, fraud and ad monitoring solutions in the mobile value-added services (mVAS) industry, is proud to announce
the launch of MCP SCANNER 4.0, the latest and most advanced version of its flagship tool. Designed to provide users with deeper insights and greater control over their mVAS advertising
campaigns and billing flows, MCP SCANNER 4.0 introduces a host of innovative features and enhancements that set a new standard in the industry.

“We’re extremely proud of the latest version of MCP SCANNER,” said Toby Padgham, COO of MCP Insight. “With this new version, we’ve not only enhanced the user experience and compliance capabilities but also significantly improved the speed and depth of insights available to our clients. This will empower businesses to manage their mVAS campaigns and billing flows more efficiently and make more informed data-driven decisions, ultimately driving growth and compliance in a rapidly evolving market.”

 

INNOVATION MEETS USER EXPERIENCE

MCP SCANNER 4.0 brings a refreshed, intuitive design that enhances user experience by simplifying navigation and streamlining data analysis, making it easier for users to focus on critical insights. This update is paired with advanced compliance reporting features, which include a dedicated reporting tab that provides clearer, more actionable insights, ensuring businesses can manage compliance with greater ease and efficiency. Additionally, the new grouping feature allows users to quickly see all issues related to a campaign, providing the data needed to refine strategies and address issues.

In a move to further empower users, MCP SCANNER 4.0 includes TRENDS intel, delivering market intelligence snapshots, helping businesses stay informed on advertising market share, top services, and key industry players. Complementing this is the enhanced filtering options, allowing users to drill down into specific data points, ensuring they can easily access the information that matters most. Alongside these features, expanded datasets and visualisations offer deeper insights into campaign performance, enabling a more comprehensive understanding of key metrics and opportunities for improvement.

Security remains a top priority with MCP Insight, so Scanner now includes focused insights into app malware and content locking issues, helping businesses protect their customers from potential threats. The update also brings significant improvements to customer ticket management, allowing for quicker issue resolution and reducing the risk of service disruptions or regulatory actions. Finally, the new version boasts enhanced speed, ensuring that users can access the data they need without delay, making MCP SCANNER 4.0 an essential tool for any business operating in the mVAS space.

AVAILABILITY

MCP SCANNER 4.0 is now live and available to all users. MCP Insight is offering personalized demos to showcase how the new features can be tailored to meet the specific needs of
businesses. Whether you’re an existing customer or exploring MCP SCANNER for the first time, this latest version is equipped to help you manage your mVAS ad campaigns and billing flows
more effectively.

 

Schedule a Demo Today
To experience the powerful new capabilities of MCP SCANNER V4, book a personalised demo with the MCP team. Contact info@mcpinsight.com

 

ABOUT MCP INSIGHT
MCP Insight is a leader in compliance, fraud protection and ad monitoring solutions, providing tools that empower businesses in the mobile payments space to operate efficiently, securely, and in compliance with regulatory standards. With a focus on empowering its clients to grow market share protect revenue and build trust with consumers, MCP Insight continues to set the standard for excellence in the industry.
mcpinsight.com

Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War

Posted on by Andrea Putnam-Moorcroft

Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks it has picked up the emergence of shameless attempts to capitalise on the publics’ empathy for the plight of the citizens of Ukraine.

Soon after the Russian invasion, the MCP Scanner ad monitoring tool began identifying emotive banner adverts, such as the need for a ‘Ukrainian No Fly Zone’, appearing on random websites.

Members of the public clicking these adverts found themselves redirected to Adult (pornographic) content websites, and not to the balanced information sources or charity pages which the web user might reasonably expect.

These particular adverts, run by third-party affiliate marketeers, are the latest in a trend of misleading and in some cases, fraudulent adverts being picked up worldwide by MCP’s scanning tool.

Commenting on the finds, MCP’s Head of Compliance, David Ashman, said: “Companies or individuals seeking to gain commercial advantage by misleading the vulnerable consumer is a sad reality of the digital age; however, with the lives of women, children and everyday citizens being lost in Ukraine, this new style of sickly targeted advertising scrapes the very bottom of the moral barrel”

Without use of tools, such as MCPs Scanner, mainstream brands paying for referral traffic are often blind to the techniques and messages that certain Affiliates use to encourage user clicks through to the brand website.

The scope of potential harm extends not only to those consumers being misled, or children potentially being exposed to sexual content; charities also suffer when their legitimate calls for help are priced out of the market by unscrupulous advertisers.

These nefarious advertising practices are being brought into sharp focus with the UK Government’s Online Safety Bill.

The Bill will place a greater duty of care on companies and brands to understand the entire consumer journey and increase the controls and protections to identify and block these inappropriate traffic sources.

MCP’s Founder, Toby Padgham commented: “There is far more companies could be doing, voluntarily, to clean up the internet. Whilst we welcome the aims of the Online Safety Bill, the need for prescriptive regulation could have been prevented. We encourage big brands to utilise the tools already available to them to better self-police the leads and referrals they receive, as this will lead to the best outcome both for consumer and the Brand’s reputation”

MCP Insight is an anti-fraud & compliance solutions provider, with operations across Europe, Asia, Africa and the Middle East.

MCP Insight Launches Scanner 3.0

Posted on by Andrea Putnam-Moorcroft

MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, Scanner (now version 3.0). This will be available to clients from today.

Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring.
“We have listened to client needs and worked closely with them over the past 6 months to understand what new product features should be added to Scanner. These new features will help clients grow their business, by having fast access to key market analysis and compliance support.” Toby Padgham, Director MCP.

MCP Scanner 3.0 adds significant new functionality, including:

  • New & Improved UI With Microservices Deployed to speed up the usage and interactive loading
  • Comparative analysis between your Brands, Competitor Watchlist and Rest of Industry
  • Performance/Market Share Metrics
  • Brand Category Analysis
  • Super Filters by MNO, Aggregator, Merchant, Category, Payment Types
  • Quarterly/Monthly/Weekly or Custom Range comparison between Brands
  • Brand Advertising Channel Analysis
  • New Brand Discoveries, Consistent/Periodic
  • New Facebook scanning engine
  • Full end-to-end tests showing payment flows

…And much, much more

To get an overview of the new system take a look at the video prepared by MCP Insight that gives you a look inside: MCP Insight Scanner 3.0

Learn more about Scanner