The proposals are intended to improve the information about these services that is given to consumers, both in search results and on service websites, to make it clearer that they are third parties and that calls via an ICSS may be more expensive than calling the desired number directly.
These proposals follow changes in January 2019 to extend the scope of Ofcom’s Premium Rate Service Condition to include all ICSS within the definition of controlled premium rate services.
This extended PSA regulation to all ICSS irrespective of the number range they are operating on.
Initial deadline for consultation responses was June 2019, but this was extended to October 2019 due to additional updates and changes added by PSA.
aimm worked with members to gather feedback and then submitted a considered view to this consultation. This is the annex that was created due to the additions presented by the PSA.