aimm guidance on use of short codes and mobile charging to support society lotteries -draft

aimm and its members spearheaded an initiative to create a new facility to enable mobile consumers to engage with Society lotteries and pay for lotteries and raffles by using the popular text to a shortcode facility.

Society Lotteries are raffles and lotteries run on behalf of charities and other fundraisers and are enabled by the 2005 Gambling Act and regulated by the Gambling Commission.

aimm produced draft guidance (for member commentary) on how to ensure that Society Lottery Managers and associated companies remain compliant with the requirements of the Gambling Act as well as the requirements of the Phone-paid Services Authority  Code of Practice when facilitating mobile engagement and charging for lotteries.