As the future of phone-paid services evolve to support blue-chip brands, charity donations, app stores and other types of subscription services, regulation must effectively protect people using subscription services.
With the advent of Code 15, this whitepaper explores people’s expectations around subscription services. This research has input from over 1,000 people, allowing us to analyse the views of those who are happily enjoying a service they have subscribed to.
Research was commissioned via Mobile Squared during June 2021. This research asked a panel of 1,000 unbiased people about their experiences, with the expectation that this would provide a meaningful insight into the world of those with a passive happiness with the service they receive.