If you are new to or an existing player in the UK interactive media & micropayment services industry there are several regulatory bodies and regulations you need to be aware of. Below you will find links to the relevant bodies, codes and laws.
UK regulatory bodies and codes
Ofcom
– Broadcast Code & Cross Promotion Code 2010
Phone-paid Services Authority
– PhonepayPlus Code of Practice (Enforceable from 1st Sept 2011)
– Code Guidance – General and Service-Specific
– PhonepayPlus Investigations and Sanctions Procedure
– PhonepayPlus Prior Permission Process
The Gambling Commission
The Advertising Standards Authority (ASA)
The Committee of Advertising Practice
– The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)
– The UK Code of Broadcast Advertising (BCAP Code)
– Rules on the scheduling of television advertisements
Mobile Codes & Guidelines
Payforit – Trusted Mobile Payment Framework – www.payforit.org
UK MNO Short Codes Code of Practice – www.short-codes.com
IMCB Guide and Classification Framework
Code of practice for the self-regulation of new forms of content on mobiles
Other Codes
The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
The Consumer Protection from Unfair Trading Regulations 2008
Privacy and Electronic Communications Regulations (PECR) Directive 2003
