If you are new to or an existing player in the UK interactive media & micropayment services industry there are several regulatory bodies and regulations you need to be aware of. Below you will find links to the relevant bodies, codes and laws.

UK regulatory bodies and codes


– Communications Act 2003

– Broadcast Code & Cross Promotion Code 2010

Phone-paid Services Authority

– PhonepayPlus Code of Practice (Enforceable from 1st Sept 2011)

– Code Guidance – General and Service-Specific

– PhonepayPlus Investigations and Sanctions Procedure

– PhonepayPlus Prior Permission Process

The Gambling Commission

– Gambling Act 2005

The Advertising Standards Authority (ASA) 

The Committee of Advertising Practice

– The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)

– The UK Code of Broadcast Advertising (BCAP Code)

– Rules on the scheduling of television advertisements

– Code for Text Services

– Guidance on Interactive TV

Mobile Codes & Guidelines

Payforit – Trusted Mobile Payment Framework –

UK MNO Short Codes Code of Practice –

IMCB Guide and Classification Framework

Code of practice for the self-regulation of new forms of content on mobiles

Other Codes

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

The Consumer Protection from Unfair Trading Regulations 2008

Privacy and Electronic Communications Regulations (PECR) Directive 2003

ICO Guidance on PECR