aimm launched a new short code range to the society lottery market

October 2017

aimm have been working for a number of years with MNO’s and intermediaries to establish a new range of short codes for exclusive use by society lotteries (a 5 digit short code range starting with 72).  These numbers are VAT exempt and offer a fantastic new call to action option for society lotteries.  The market is huge (estimated value to our industry of £53m pa).

aimm launched to the UK market with a conference in October 2017.