October 2017
aimm have been working for a number of years with MNO’s and intermediaries to establish a new range of short codes for exclusive use by society lotteries (a 5 digit short code range starting with 72). These numbers are VAT exempt and offer a fantastic new call to action option for society lotteries. The market is huge (estimated value to our industry of £53m pa).
aimm launched to the UK market with a conference in October 2017.
