Charity Working Group

The Charity Working Group is formed for large scale charities who work with broadcasters for their fundraising campaigns and the intermediaries that they work with.

The Working Group’s objective is to bring all parties together to establish common practices, to work together and to address common issues. By working together with major UK charities, mobile network operators and broadcasters, this allows us to lobby regulators and Governmental officials to solve issues that affect our industry.

We ensure that charities are assisted with audibility for the claiming of Gift Aid, the rules around post donation marketing and a donor’s journey.

The groups focus is:

• Improvements to Gift Aid system
• Charity campaign successes and case studies
• Society Lotteries launch and promotion
• Donation rates and improvements to donation channels
• Regulatory updates and impacts