The Google Ads Working Group was formed by aimm to mitigate any increase in regulatory interest in the use of Google Responsive Display Ads (RDA). This Best Practice guidance was born from this working group.
The objective of this document is to provide Best Practice Guidance and mitigate the consequences of increased regulatory interest in this area, which could create over-regulation that affects the market and industry.
This document is not a Code of Conduct, but it is strongly recommended that Advertisers operating in the UK market, note the best practice advice in this document and adhere to it where possible. By following this guidance, Advertisers, including those entering the market for the first time, can help ensure compliance with industry standards, reduce the risk of regulatory intervention, and protect the long-term sustainability of this advertising channel as a viable and trusted marketing tool.
This guidance documentation is provided on an advisory basis and is for guidance only. aimm and MCP Insight cannot be held responsible for ensuring that customers are treated appropriately by your organisation. It is the responsibility of each individual organisation to ensure they comply with applicable regulations.